Customer Success

Using Signal-Based Merchandising to Help a Global Chocolatier Avoid Out of Stock Issues and Drive Sales

The U.S. is the world’s largest chocolate market and consumers are increasingly choosing high-quality chocolate.

EBOOST

In the second half of 2022, EBOOST was in 4,750 CVS stores across the USA and was keen to maximize visibility in every chiller. Trax initiated three projects to initially find problems, then fix them, before driving trial via sampling and driving sales and visibility with promotions and POS.

Mars Pet Care

Mars Petcare, a leading CPG company, leveraged Trax’s powerful insights and data-driven solutions to measure compliance, improve product visibility and on-shelf availability (OSA), and power its retail operations across stores.

Leading Beverage Alcohol Company

Leading Snack Food Brand

For one CPG brand struggling to maintain on-shelf availability at the peak of the pandemic, Trax’s dynamic merchandising model of using a flexible workforce was the answer.

Materne

In early 2021, Materne used Trax data and saw 11% increase in total points of distribution, 26% sales growth YoY, and 7% sales growth versus the period prior to using Trax.

Sanofi

Trax and Sanofi’s Perfect Store program are in over 30 countries and participating stores are growing at a rate that is 80 percent higher than other stores.

Molson Coors

Molson Coors used Trax Retail Execution to unlock new KPIs, improve in-store execution and grow revenue.

Unilever Greece

Trax Retail Execution helps to digitally transform the Unilever Greece field force, perfecting in-store execution and improving sales effectiveness.

Flying Embers

A burgeoning beverage manufacturer uses Dynamic Merchandising for greater visibility across stores, a firmer grasp on buyer behavior and to understand how shelf conditions are evolving.

Major Brewery

A major brewery uses Trax to improve display execution and increase ROI from promotions.

Google Play

As the main pillar of their Retail Excellence initiative, Trax helped Google Play to identify root causes of poor on-shelf product availability at key stores and significantly improve brand presence and sales.

Chosen Foods

This leading brand in avocado based dressings and oils used Trax Dynamic Merchandising to improve in-store execution and brand representation, leveraging a tech-powered, on-demand workforce for greater coverage and real-time visibility.

Henkel

With Trax insights, Henkel optimized share-of-shelf and enabled sales reps to spend more time on revenue generation.

Coca-Cola Hellenic

Coca-Cola Hellenic increased store execution coverage, drastically reduced audit time, and reduced out of stocks by 63% with the help of Trax.