CPG and Retail Solutions
Trax provides the most powerful, accurate and consistent way for CPG manufacturers and retailers to collect, measure and analyse what is happening on the physical shelf.
Trax Field Optimizer empowers sales reps and merchandisers with real-time, computer vision-powered shelf insights. At headquarters, analytics dashboards enable supervisors and sales managers to monitor and optimize the execution performance of their field force.
You’ll learn where reps stand versus their shelf targets, and will be able to identify the biggest opportunities to close retail execution gaps, fix the shelf, and perform fact-based selling.
Trax Category Excellence gives you a better understanding of your brands’ performance in relation to the competition for assortment optimization, innovation planning and overall category growth. Import your ePOS data to identify sales drivers, sharpen your retail buyer story, and become trusted advisors to clients.
Trax Contract Compliance provides your key account, category, and trade marketing teams with an accurate overview of how trade agreements are being executed in stores.
Your teams will be able to share meaningful compliance analytics and insights, foster a collaborative relationship with retail partners, and fuel category growth.
Do you know the state of your product on the shelf at any given moment? Trax is solving this challenge with Signal-Based Merchandising, which offers a continuous approach to assessing store level execution by gaining access to millions of nationwide, in-store signals and fixing any out-of-stock issues at speed — so you sell more product and only deploy merchandising resources when needed, without waiting for dedicated routes.
Trax Perfect Store provides a complete solution to manage your Perfect Store program. Leverage unparalleled visibility into store conditions and shelf intelligence to drive profitable execution and deliver sustainable sales growth. Plus, understand where your clients stand versus your Perfect Store targets - and the actions needed to close the gaps.
We’ve combined our Computer Vision and machine learning platforms with a scalable, nationwide workforce—available whenever and wherever you need it.
Trax Dynamic Merchandising actively and intelligently flexes to your needs at speed. Trax Dynamic Merchandising scales effortlessly, shelf issues are identified in real time, and merchandisers are mobilized in days, not weeks.