Understand how your products look, perform and compete on the shelf
with Trax’s breakthrough computer vision platform.
Trax Innovation Day at Shanghai featuring P&G, Coca-Cola and Heineken. Bringing the brightest minds and hottest tech to one place, Innovation Day is your window into key industry trends and Trax’s latest game-changing innovations.
Trax products provide the most powerful, accurate and consistent way for CPG manufacturers and retailers to collect, measure and analyse what is happening on the physical shelf.
Trax Retail Execution is an in-store execution product that helps consumer goods companies win at the shelf with a comprehensive real-time view of store and field performance across all retail channels.
Shelf Pulse is a syndicated data offering by Trax and Nielsen for CPGs to understand in-store shelving conditions and compliance with visual proof of store activation.
Trax and Nielsen offer an integrated solution called Shelf Intelligence Suite for CPG companies to continuously measure, optimize and activate your store strategy.
Trax offers unique data science products that predict and recommend growth drivers for consumer goods companies by fusing shelf conditions and EPOS data.
Trax Retail Watch is a store management offering that helps retailers elevate shopping experience and boost staff productivity with optimal product availability and merchandizing compliance.
Trax IoT Suite delivers real-time Internet of Things solutions that helps CPG manufacturers and retailers capture shelf data with no human intervention, minimize out of stocks and maximize growth.
By putting the right data in the hands of the right people, Trax helps you improve operational efficiencies, elevate shopper experience and maximize revenues.
Trax drives greater efficiency and effectiveness for some of the world’s largest consumer goods brands resulting in 3-5% sales uplift in a single category.
Trax’s proprietary computer vision platform drives 96%+ image recognition accuracy, and scales to 250 million products each month
Our solutions empower everyone in your organization with role-specific actionable insights at speed and scale.
More than 150 manufacturers and retailers worldwide trust Trax
Trax allows us to get instantaneous reads on the marketplace that has made us lift our game in customer service and provide our customer with a commercial outcome.Barry Simpson, Chief Information Officer – Coca Cola Amatil