One single source
of shelf truth
Understand how your products look, perform and compete on the shelf
with Trax’s breakthrough computer vision platform.
Press Release
Computer Vision and Retail Intelligence Company Trax Closes US$64 Million Investment led by Warburg Pincus
Largest Round of Capital Raised to Date to Fuel the Company’s Global Growth Warburg Pincus to Become the Largest Institutional Shareholder of...
Press Release
Trax Acquires Nielsen Store Observation (NSO) Assets In USA
Largest Round of Capital Raised to Date to Fuel the Company’s Global Growth Warburg Pincus to Become the Largest Institutional Shareholder of...
Trax and Diageo
With a single version of shelf truth, Diageo gets an objective measurement of share of shelf, availability, promotional activity and more across on-trade and off-trade retail channels.
What we do
Trax products provide the most powerful, accurate and consistent way for CPG manufacturers and retailers to collect, measure and analyse what is happening on the physical shelf.
Trax Retail Execution is an in-store execution product that helps consumer goods companies win at the shelf with a comprehensive real-time view of store and field performance across all retail channels.
Features
- Automated field data collection powered by image recognition
- Sales rep and store KPI scorecards
- In-flight mobile analytics and role-based online dashboards
Shelf Pulse is a syndicated data offering by Trax and Nielsen for CPGs to understand in-store shelving conditions and compliance with visual proof of store activation.
Features
- Single platform for shelf conditions and sales across categories
- SaaS-based BI for information on demand
- Intuitive data visualization, supplemented by store-level images
Perfect Store
Trax and Nielsen offer an integrated solution called Shelf Intelligence Suite for CPG companies to continuously measure, optimize and activate your store strategy.
Features
- POWERED BY TRAX COMPUTER VISION PLATFORM AND NIELSEN'S RETAIL MEASUREMENT SERVICES
- SHELF PULSE, A SYNDICATED DATA OFFERING THAT DELIVERS AN ONGOING DIGITZED MEASUREMENT OF SHELF CONDITIONS
- SHELF BLUEPRINT, A PREDICTIVE ANALYTICS AND PLANNING SERVICE TO BUILD THE PERFECT SHELF STRATEGY
Data Science
Trax offers unique data science products that predict and recommend growth drivers for consumer goods companies by fusing shelf conditions and EPOS data.
Features
- Unique data science algorithms for large-scale correlation and pattern analysis
- Prescriptive research solutions bespoke to specific business need
- Common currency for retailers and CPGs to see the impact of shelf behaviour on sales
Trax Retail Watch is a store management offering that helps retailers elevate shopping experience and boost staff productivity with optimal product availability and merchandizing compliance.
Features
- Automated real-time store monitoring
- Alert management system for store associates and managers
- Comprehensive reporting on store operations best practices
IoT
Trax IoT Suite delivers real-time Internet of Things solutions that helps CPG manufacturers and retailers capture shelf data with no human intervention, minimize out of stocks and maximize growth.
Features
- Internet-enabled Smart Cooler to monitor stock levels, price, temperature and more
- Connected Shelf via shelf-mounted cameras and autonomous robots for maximum coverage
- Alert and task management for immediate corrective actions
Who we help
By putting the right data in the hands of the right people, Trax helps you improve operational efficiencies, elevate shopper experience and maximize revenues.
Solutions for CPG
Solutions for Retail
The Trax Advantage
Proven Business Value
Trax drives greater efficiency and effectiveness for some of the world’s largest consumer goods brands resulting in 3-5% sales uplift in a single category.
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Superior Technology
Trax’s proprietary computer vision platform drives 96%+ image recognition accuracy, and scales to 250 million products each month
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Data-driven Insights
Our solutions empower everyone in your organization with role-specific actionable insights at speed and scale.
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Who we work with
More than 150 manufacturers and retailers worldwide trust Trax
Trax allows us to get instantaneous reads on the marketplace that has made us lift our game in customer service and provide our customer with a commercial outcome.
Barry Simpson, Chief Information Officer – Coca Cola Amatil