One single source
of shelf truth

Understand how your products look, perform and compete on the shelf
with Trax’s breakthrough computer vision platform.

See it in action

What we do

Trax products provide the most powerful, accurate and consistent way for CPG manufacturers and retailers to collect, measure and analyse what is happening on the physical shelf.

In-Store Execution

Trax Retail Execution is an in-store execution product that helps consumer goods companies win at the shelf with a comprehensive real-time view of store and field performance across all retail channels.

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In-Store Execution

Trax Retail Snapshot quantifies your in-store merchandising and promotions at unparalleled scale and speed, helping you to improve execution, optimize new launches and focus your retail efforts on the highest value activities.

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Market Measurement

Trax and Nielsen offer an integrated solution called Shelf Intelligence Suite for CPG companies to continuously measure, optimize and activate your store strategy.

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Shelf Strategy

Trax Retail Advisory is a consultative analytics service that delivers tailored strategies for consumer goods companies to optimize in-store execution and accelerate brand and category growth.

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Store Management

Trax Retail Watch is a store management offering that helps retailers elevate shopping experience and boost staff productivity with optimal product availability and merchandizing compliance.

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Who we help

By putting the right data in the hands of the right people, Trax helps you improve operational efficiencies, elevate shopper experience and maximize revenues.

The Trax Advantage

Proven Business Value

Trax drives greater efficiency and effectiveness for some of the world’s largest consumer goods brands resulting in 3-5% sales uplift in a single category.

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Superior Technology

Trax’s proprietary computer vision platform drives market-leading image recognition accuracy, and scales to 1 billion products each month

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Data-driven Insights

Our solutions empower everyone in your organization with role-specific actionable insights at speed and scale.

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Who we work with

More than 150 manufacturers and retailers worldwide trust Trax

  • Nestle
  • AB InBev
  • Heineken
  • Henkel
  • Kimberly-Clark
  • Lavazza
  • Molson Coors
  • Diageo

Trax allows us to get instantaneous reads on the marketplace that has made us lift our game in customer service and provide our customer with a commercial outcome.

Chief Information Officer – Top beverage manufacturer

Who’s talking about us

Trax is turning heads and making headlines. See who's talking about us.

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