One single source
of shelf truth
Understand how your products look, perform and compete on the shelf
with Trax’s breakthrough computer vision platform.
Press Release
Trax and LenzTech join forces to digitize the physical world of retail at scale and speed of China
BEIJING and SINGAPORE, June 3rd 2019 – Trax, the world’s leading provider of computer vision and analytics solutions for the retail industry, and LenzTech, China’s leading...
The Trax Computer Vision Platform
Trax has built the most advanced Computer Vision platform for the retail industry. Peek under the hood and see how we transform shelf images to insights.
Perfecting In-store Execution
Explore the state of retail execution and compliance in the CPG industry today and learn how Computer Vision is helping manufacturers win at the shelf
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What we do
Trax products provide the most powerful, accurate and consistent way for CPG manufacturers and retailers to collect, measure and analyse what is happening on the physical shelf.
Trax Retail Execution is an in-store execution product that helps consumer goods companies win at the shelf with a comprehensive real-time view of store and field performance across all retail channels.
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Trax Retail Snapshot quantifies your in-store merchandising and promotions at unparalleled scale and speed, helping you to improve execution, optimize new launches and focus your retail efforts on the highest value activities.
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Trax and Nielsen offer an integrated solution called Shelf Intelligence Suite for CPG companies to continuously measure, optimize and activate your store strategy.
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Trax Retail Advisory is a consultative analytics service that delivers tailored strategies for consumer goods companies to optimize in-store execution and accelerate brand and category growth.
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Trax Retail Watch is a store management offering that helps retailers elevate shopping experience and boost staff productivity with optimal product availability and merchandizing compliance.
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By putting the right data in the hands of the right people, Trax helps you improve operational efficiencies, elevate shopper experience and maximize revenues.
Solutions for CPG
Solutions for Retail
The Trax Advantage
Proven Business Value
Trax drives greater efficiency and effectiveness for some of the world’s largest consumer goods brands resulting in 3-5% sales uplift in a single category.
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Superior Technology
Trax’s proprietary computer vision platform drives market-leading image recognition accuracy, and scales to 1 billion products each month
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Data-driven Insights
Our solutions empower everyone in your organization with role-specific actionable insights at speed and scale.
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Who we work with
More than 150 manufacturers and retailers worldwide trust Trax
Trax allows us to get instantaneous reads on the marketplace that has made us lift our game in customer service and provide our customer with a commercial outcome.
Barry Simpson, Chief Information Officer – Coca Cola Amatil
Who’s talking about us
Trax is turning heads and making headlines. See who's talking about us.
