One single source
of shelf truth
Understand how your products look, perform and compete on the shelf
with Trax’s breakthrough computer vision platform.
Press Release
Diageo accelerates US sales using shelf analytics
Since Diageo embedded EDGE in early 2019, they’ve seen average volume in outlets that have adopted their recommendations grow three times faster than non-participating outlets. This article was...
Press Release
Trax Acquires Leading European Provider of Image Recognition for Retail Execution Planorama
SINGAPORE, July 30 2019 – Trax a leading global provider of computer vision and analytics solutions for retail, today announced its acquisition of Planorama, Europe’s top supplier of image recognition services...
Sanofi drives perfect retail execution with Trax
Trax and Sanofi’s Perfect Store program are in over 30 countries across the world, and participating stores are growing at a rate that is 80 percent higher than other stores. Watch how this resulted in a 2% sales uplift for the business. Learn more about Sanofi’s success story.
What we do
Trax products provide the most powerful, accurate and consistent way for CPG manufacturers and retailers to collect, measure and analyse what is happening on the physical shelf.
Trax Retail Execution is an in-store execution product that helps consumer goods companies win at the shelf with a comprehensive real-time view of store and field performance across all retail channels.
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Trax Retail Snapshot quantifies your in-store merchandising and promotions at unparalleled scale and speed, helping you to improve execution, optimize new launches and focus your retail efforts on the highest value activities.
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Trax and Nielsen offer an integrated solution called Shelf Intelligence Suite for CPG companies to continuously measure, optimize and activate your store strategy.
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Trax Retail Advisory is a consultative analytics service that delivers tailored strategies for consumer goods companies to optimize in-store execution and accelerate brand and category growth.
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Trax Retail Watch is a store management offering that helps retailers elevate shopping experience and boost staff productivity with optimal product availability and merchandizing compliance.
Learn MoreWho we help
By putting the right data in the hands of the right people, Trax helps you improve operational efficiencies, elevate shopper experience and maximize revenues.
Solutions for CPG
Solutions for Retail
The Trax Advantage
Proven Business Value
Trax drives greater efficiency and effectiveness for some of the world’s largest consumer goods brands resulting in 3-5% sales uplift in a single category.
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Superior Technology
Trax’s proprietary computer vision platform drives market-leading image recognition accuracy, and scales to 1 billion products each month
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Data-driven Insights
Our solutions empower everyone in your organization with role-specific actionable insights at speed and scale.
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Who we work with
More than 150 manufacturers and retailers worldwide trust Trax
Trax allows us to get instantaneous reads on the marketplace that has made us lift our game in customer service and provide our customer with a commercial outcome.
Chief Information Officer – Top beverage manufacturer
Who’s talking about us
Trax is turning heads and making headlines. See who's talking about us.
