- Solutions
- Trax Retail Execution
Powered by the industry’s leading Computer Vision technology, Trax Retail Execution is the ultimate in-store-execution solution for consumer-goods companies.
Solutions
Make sure every product is in the perfect place at every store — all the time. Trax Retail Execution uses advanced image-recognition technology and deep-learning algorithms to digitize the shelf and maximize sales.
How it works
“Trax brings (all stakeholders) into the real world so that we have visibility into what’s happening in the market in real-time.”
- Andreas Triantafyllidis, National Field Sales Manager
- Unilever
Find and Fix Underperformers
Identify which sales reps and retail locations are falling behind expectations. Photos provide objective references of store conditions. Analytics reveal how well they benchmark. And insights give you the knowledge you need to elevate their performance.
Get every store up to spec
Check stores’ contract compliance on every visit and use photo-based data to monitor progress over time. Frontline teams can share intel with clients to improve conditions together.
Train super-sellers
Build a championship sales team. Base your KPI evaluations and coaching efforts on photographic performance data gathered from actual stores. Then, tie compensation to execution quality.
“Trax has helped us drive our perfect store program to the tip of everybody's tongue.”
- Mark Jagger, Head of Commercial and Business Operations
- International
Know (almost) everything
See how small shelf details add up to a big picture of execution performance. Aggregate data from across the country or drill down on a single SKU. Customized dashboards give each stakeholder the insights needed to optimize their department.
Analytics you need to succeed
Benchmark performance against competitors; examine KPIs per category, region, or account; integrate data from your EPOS or loyalty program. Our data meets all your needs.
Why Trax Retail Execution?
A war is being waged on shelves, and a sub-optimal strategy will lose you territory. Arm yourself with the CPG industry’s most comprehensive execution tools to grow your shelf, your share, and your revenue.
- IT Group Business Relationship Manager
- Coca-Cola Amatil
With this technology, we have results returned to us within minutes so its actionable, as we are in the store, talking to the owner, providing our product ranging and upsell options.
- Senior IT Business Partner
- Molson Coors
Trax helped us improve execution at retail and be more selective with our execution priorities.
- National Field Sales Manager
- Unilever Greece
Trax is the ultimate tool for in-store execution. It brings all stakeholders into the real world so that we have visibility into what's happening in the market in real-time.