trax retail execution

Powered by the industry’s leading Computer Vision technology, Trax Retail Execution is the ultimate in-store-execution solution for consumer-goods companies.


Make sure every product is in the perfect place at every store — all the time. Trax Retail Execution uses advanced image-recognition technology and deep-learning algorithms to digitize the shelf and maximize sales.

How it works

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“Trax brings (all stakeholders) into the real world so that we have visibility into what’s happening in the market in real-time.”

  • Andreas Triantafyllidis, National Field Sales Manager
  • Unilever

Find and Fix Underperformers

Identify which sales reps and retail locations are falling behind expectations. Photos provide objective references of store conditions. Analytics reveal how well they benchmark. And insights give you the knowledge you need to elevate their performance.

Get every store up to spec

Check stores’ contract compliance on every visit and use photo-based data to monitor progress over time. Frontline teams can share intel with clients to improve conditions together.

Train super-sellers

Build a championship sales team. Base your KPI evaluations and coaching efforts on photographic performance data gathered from actual stores. Then, tie compensation to execution quality.

retail execution demographics

“Trax has helped us drive our perfect store program to the tip of everybody's tongue.”

  • Mark Jagger, Head of Commercial and Business Operations
  • International

Know (almost) everything

See how small shelf details add up to a big picture of execution performance. Aggregate data from across the country or drill down on a single SKU. Customized dashboards give each stakeholder the insights needed to optimize their department.

Analytics you need to succeed

Benchmark performance against competitors; examine KPIs per category, region, or account; integrate data from your EPOS or loyalty program. Our data meets all your needs.

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Why Trax Retail Execution?

A war is being waged on shelves, and a sub-optimal strategy will lose you territory. Arm yourself with the CPG industry’s most comprehensive execution tools to grow your shelf, your share, and your revenue.

Commonly asked questions

Our team is here to help. One of our CPG experts would love to answer your Trax Retail Execution questions.

How accurate is the image recognition?

Trax is the industry leader in IR for retail. We commit to a 95% accuracy level, but for most products and categories, it’s even higher.

Is human validation used?

The algorithm starts a new project with 90% accuracy and improves to 96% over the first few months thanks to human validation. Humans continue to quality check to control for packaging updates.

How hard is it to implement Trax Retail Execution?

A dedicated Project Manager and Analyst make setup, launch, and stabilization painless. To create your image database, we use your existing library and we can even build it from scratch.

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