Category Management - Become your category buyer’s preferred partner
Use powerful shelf analytics to spot trends, identify new competitors, improve category management strategy, and drive growth.
Measure your brands’ performance in relation to the competition and gain an overview of assortment optimization, procurement processes, and category management processes.
Understand how the last reset has impacted your products and brands, identify opportunities to increase the number of unique SKUs, and use metrics to plan the next successful reset.
Be a category hero
IR-powered shelf data and analytics help you understand how you stack up against the competition in your product category, enabling you to quickly move to capture your rival’s share. You’ll reach your business goals faster when you can effectively monitor category performance and make sure the right products are on the right shelf!
Understand your category dynamics
The benefits of category management are substantial. Trax empowers your category management team to really understand customer needs and see how your brand performs compared to competitors.
You’ll also be empowered to optimize supplier relationships and strategic sourcing, monitor spend categories, and create an impactful category plan.
An image of success
Images captured- by manufacturers’ field forces, 3rd-party auditors, shoppers, Trax Flexforce, or Trax’s in-store cameras- are analyzed by Trax’s Computer Vision Platform, giving you granular KPIs with SKU-level data points. Going forward, you’ll be confident that inventory management, procurement strategies, and decision-making are always driven by data!
Empower your category buyer
Leverage our analytical tools and insights about category adjacencies to build cross-category recommendations. Help your category buyer identify ideal pairings for new products, avoid supply chain issues, and create a best-in-class shopping experience. You be able grow your category in-store with a strategic approach, whether in a small business or large retailer.
- Team Lead Dog MM Category Insights, Pet Nutrition North America
- Mars Petcare
Over the past few years since working with Trax and getting the key information from shelf we’ve actually seen an increase in captaincies by 3 times from year 1 to year 3, which has also lead us to help grow those categories at those accounts. We have significantly grown it from $6.8 to $7.1 over the 3 year period.
The brand freed up 38% of its field force's time by switching from manual to digital audits. This allowed the team to audit 4 new categories while enjoying 40% in cost savings.
Master category resets
Help your category management team find out how your competitors perform on shelf, get insights into their shelf and pricing strategy, benchmark your shelf KPIs and prices, and get alerts when new players are entering the category and eating up share of shelf.
Become a trusted advisor
Combine shelf & imported ePOS data to understand the growth drivers of your category. Bring these impactful insights to the table and become a valued contributor in any interaction with a buyer, procurement team, business unit, or internal stakeholder.
- Regional Trade Marketing Manager
As a result of the tremendous success of the Trax pilot, we are rolling out our perfect store initiative to the entire region. (Our) teams are able to react faster, with gaps identified and action plans released within 48 hours, translating into improved execution and sales growth.
Innovative solutions designed for category management teams
Speak to a CPG expert
Othilie NicodSVP, Product Marketing CPG
As SVP Product Marketing for CPG solutions, Othilie is your go-to person for any question about our solutions and capabilities for CPG companies.GET IN TOUCH
Tamas LupkovicsHead of Product, CPG Solutions
As Head of Product, CPG Solutions, Tamas oversees all components of the Trax CPG platform, including mobile, web and BI.
There are two dimensions to product assortment: product breadth and product depth. The number of different lines kept in stock determines product breadth, and product depth measures the number of units of each line.
The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity for CPG companies to disrupt the market; both brand and category performance depend on what products make the shelf and how they are segmented.
In collaboration with CMA and SIMA, Trax US VP of Sales Leor Teichmann sheds light on how CPG brands are gaining visibility into category, competitor and brand performance by leveraging shelf data and insights