Trax is disrupting merchandising
Do you know the state of your product on the shelf at any given moment? Trax is solving this challenge with Signal-Based Merchandising, which offers a continuous approach to assessing store level execution by gaining access to millions of nationwide, in-store signals and fixing any out-of-stock issues at speed — so you sell more product and only deploy merchandising resources when needed, without waiting for dedicated routes.
Lack of Insight Into Shelf Conditions
The current state of merchandising doesn’t tell brands the state of their product on the shelf. If a product is out of stock, waiting until the next merchandising trip results in lost sales and little insight into the root cause.
Real-time merchandising optimization
Signal-Based Merchandising uses an engaged network of millions of shoppers to monitor your selected SKUs on the shelves. Gain a real-time, granular view of your products so you can quickly and accurately identify store issues and deploy flexible merchandising staff to take corrective action where they matter most.
Reduce merchandising costs and correct out-of-stocks
Signal-Based Merchandising allows you to be more flexible and strategic about when and where you deploy merchandising teams, while also identifying opportunities to optimize sales at stores that have the potential to move more product. You’re spending fewer dollars, and the dollars you do spend are working harder for you.
How it works
Signal-Based Merchandising enables brands to collect actionable, real-time data at scale and at lower cost than traditional methods.
The product uses engaged shoppers to generate insights on your SKUs on the shelves.
Gain a precise understanding of where and when out-of-stock issues occur, and then deploy merchandising staff to profitably correct issues based on configurations that suit high and low-traffic locations.
Within hours of gaining access to Trax’s Signal-Based Merchandising product, you know exactly where to spend your smartest merchandising dollar.
Determine the best merchandising strategy for selected stores to maximize ROI
Signal-Based Merchandising helps you identify stores with the highest potential for incremental sales, as well as the most recurring out-of-stock issues, then deploy resources strategically to ensure the best possible ROI.
Using data collected by shoppers, our AI flags issues based on your unique parameters. We then deploy merchandising support when a problem arises to correct it within hours.
Target key stores or key seasonal sales periods
The key to maximizing sales is to have your product on the shelf when it’s in-demand, or during a high-traffic period for your category. However, the traditional, fixed approach to merchandising is not flexible enough to identify problems in real-time. If your product is not on-shelf at the right place and time, there’s no way to fix it — you simply won’t sell as much product.
Signal-Based Merchandising gives you unprecedented visual access to your products on shelves through the eyes of the shopper. If they see a problem, you are alerted to the problem — and Signal-Based Merchandising allows you to see it immediately in your custom dashboard.
Understand the scope of your out-of-stock problem — and correct the root causes
Signal-Based Merchandising allows you to quantify how much out-of-stocks affect your sales and correct the underlying causes leading to them. You can identify persistent issues in stores that are under-performing and act quickly to stabilize your products on the shelf — deploying resources only to the stores with a significant ROI and potential to increase incremental sales.
Configurable coverage that’s tailored to your needs
Signal-Based Merchandising offers unparalleled visibility into what shoppers see on the shelves in real-time across local, regional, and national stores. If it’s in Trax Retail’s footprint, you can see your product on the shelf so you know you’re in-stock during the time periods that matter most.
Data you can trust, with field force flexibility
Signal-Based Merchandising provides a real-time view of your SKUs on the shelf. This data can be accessed in your customized dashboard, allowing you to deploy your own merchandising team or Trax FlexForce to correct the issue. You have the ultimate flexibility in identifying and addressing out-of-stocks.
Why Signal-Based Merchandising?
Trax Retail’s Signal-Based Merchandising lets you understand shelf conditions, empowering you to know where and when you need to deploy your team in-store for the best ROI on merchandising costs.
Align your merchandising strategy with customer behavior and be strategic instead of reactive with your operations. Gain insight into which SKUs will be most impactful to your bottom line and work with sales to drive revenue.
Cost-saving and sales-boosting
Eliminate unnecessary merchandising visits without overlooking stores that need support. Save on costs, or re-invest for a bigger ROI.
Start today, see results tomorrow
Activate Signal-Based Merchandising and start seeing valuable, SKU-specific data in 24 hours or less.
- Team Lead Dog MM Category Insights, Pet Nutrition North America
- Mars Petcare
When we partnered in collaboration with Trax, we were able to have what we like to say “eyes in the store” and the data to quantify it. We are able to truly see what the shoppers sees and understand more clearly what is happening at shelf at their point of decision making and purchase.