Trade Marketing - Influence at Point of Purchase

Gain visibility into how trade agreements are executed in-store, implement impactful product launches and realize a strong ROI on promotions.

Make every store a
perfect store

Identify gaps versus your picture-of-success, surface root causes, and drive action plans at the category, customer & field levels.

The most bang for your “promotional” buck

Make timely, data-led adjustments to optimize promotions and deliver the highest ROI.

Unrivalled feedback on performance

Use shelf data to find out whether each store has the right assortment, if promotions are running on schedule, with the right POP materials and launch new products with speed and success.

trax retail solution

Visualize the Perfect Store

In a single place with easy-to-interpret visualizations, Trax gives you a view of the different flavors of your perfect store program across markets. 

 Determine specific executional objectives (assortment, merchandising, pricing, shelving) in the best way for each brand, broken-down by pillar, retailer, channel or category.

The right go-to-market at your fingertips 

 Combine shelf intelligence with ePOS data to surface new opportunities and enable a more data-driven go-to-market strategy.

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Major Branded Foods Manufacturer
  • Sales Finance Manager

With tighter budgets and fewer resources, we've leveraged this solution to improve execution on promotions, keep our products on-shelf and increase sales without increasing spend.

See all of our customer stories
perfect first impression

Better promotion ROI

Leverage shelf data to discuss promotion execution and performance and inform follow-up decisions and action plans with retailers and stores.

Monitor promotions up to the store level 

 Find out whether your price reductions have made it to each shelf so that you can make the most of each promotional dollar spent. Using Trax’s account-and-outlet-level price data, you can understand if your products are priced at the expected level in each point of sale.

Find the solution

Connect with our Partnerships team

Speak to one of our experts about a potential partnership.

IT business partner
Joao Donato
  • Senior IT Business Partner
  • Molson Coors

Trax helped us improve execution at retail and be more selective with our execution priorities.

Read the customer story

Innovative solutions designed for trade-marketing teams

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All the perfect store best practices in one ready-to-use solution

Trax Perfect Store provides a complete solution to manage your Perfect Store program. Leverage...

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Gain visibility into how your trade agreements are executed in store

Trax Contract Compliance provides your key account, category, and trade marketing teams with an...

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Speak to a CPG expert

Othilie Nicod

Othilie Nicod

SVP, Product Marketing CPG

As SVP Product Marketing for CPG solutions, Othilie is your go-to person for any question about our solutions and capabilities for CPG companies.

Tamas Lupkovics

Tamas Lupkovics

Head of Product, CPG Solutions

As Head of Product, CPG Solutions, Tamas oversees all components of the Trax CPG platform, including mobile, web and BI.

Recommended reading

The future of Perfect Store

Discover insight from industry leaders into the next evolution of Perfect Store, highlighting cutting-edge technologies and strategies to help consumer packaged goods (CPG) brands continuously drive growth and become more agile and resilient in the midst of an ever-changing retail landscape.

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Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency...

Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.

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