Brand Trade Marketing - Influence at Point of Purchase
Improve compliance, champion new products, outfox competitors
and ignite demand.
Be the best-looking brand
Activate new products and promotions in the right stores at the right times. Make sure displays are shipshape, then test and iterate for maximum effect.
Are your brands being cared for?
It’s typical for 50% of promotional displays to be out of compliance — 22% with incorrect pricing, 15% with OOSs. Get a real-time view of execution to make quick corrections and energize your brands’ performance.
See what consumers see
Receive insights as consumers interact with products, not weeks later in post-promotion reports.
Consistency is key
Benchmark in-store marketing performance across multiple criteria at numerous outlets to understand each store’s relative performance. Then partner with retailers on improvement plans.
- Sales Finance Manager
With tighter budgets and fewer resources, we've leveraged this solution to improve execution on promotions, keep our products on-shelf and increase sales without increasing spend.
Perfect first impression
Your amazing new product is fighting for shelf space with thousands of CPG goods launched each year. Set your launch up for success by getting it onto shelves at the right time and displayed to perfection.
Speed the time-to-shelf
Find out when seasonal items hit shelves at each store, then prompt slow retailers to honor your agreements.
View debut performances
Gain visibility into your new product’s placement and pricing, then watch how it performs against competitors on the shelf.
- Senior IT Business Partner
- Molson Coors
Trax helped us improve execution at retail and be more selective with our execution priorities.
Infuse campaigns with insights
Combine shelf data with EPOS data to uncover mew insights. Our category-intelligence tools have been created in partnership with Nielsen, the world’s leading market-measurement firm.
Get to know your neighbors
Discover which products are competing with you for shelf space and plan how to battle back against rivals.
Hit the right stores
In which outlets are you overperforming? In which are you losing share? See shelf dynamics in action to develop account-specific marketing plans.
Innovative solutions designed for trade-marketing teams
Measuring launches and promotions execution is easier with Trax Retail Snapshot. Our crowdsourced solution...
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Combine shelf and EPOS data to optimize your category strategies, outsmart competitors, and get...
Learn MoreSpeak to a CPG expert
Othilie Nicod
SVP, Product Marketing CPGAs SVP Product Marketing for CPG solutions, Othilie is your go-to person for any question about our solutions and capabilities for CPG companies.
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Tamas Lupkovics
Director of CPG SolutionsAs the Director for CPG Product Management, Tamas oversees all components of the Trax CPG platform, including mobile, web and BI.
Recommended reading
How to plan and execute promotions better with store-level data
A survey conducted by Quri (now a Trax company), the Popai Compliance Initiative shows a clear disconnect between CPGs’ estimate of display compliance versus store reality.
Promotion Optimization Institute: Winning through More Insightful, Better Executed Promotions
A joint report by Trax and the Promotion Optimization Institute (POI) on how CPGs can improve promotions effectiveness by including store level insights in the planning and monitoring process.
How to measure and improve ROI on shelf-related costs
Consumer packaged goods (CPG) companies pay retailers substantial fees to be in store, improve placement and run promotions. These slotting, display and pay-to-stay fees can quickly add up, impacting your bottom line. In an earlier blog, we discussed how, to achieve ROI on these costs, CPGs must ensure that they get the space they pay for and secure the best possible execution outcomes.