Trade Marketing - Influence at Point of Purchase
Gain visibility into how trade agreements are executed in-store, implement impactful product launches and realize a strong ROI on promotions.
Make every store a
perfect store
Identify gaps versus your picture-of-success, surface root causes, and drive action plans at the category, customer & field levels.
The most bang for your “promotional” buck
Make timely, data-led adjustments to optimize promotions and deliver the highest ROI.
Unrivalled feedback on performance
Use shelf data to find out whether each store has the right assortment, if promotions are running on schedule, with the right POP materials and launch new products with speed and success.
Visualize the Perfect Store
In a single place with easy-to-interpret visualizations, Trax gives you a view of the different flavors of your perfect store program across markets.
Determine specific executional objectives (assortment, merchandising, pricing, shelving) in the best way for each brand, broken-down by pillar, retailer, channel or category.
The right go-to-market at your fingertips
Combine shelf intelligence with ePOS data to surface new opportunities and enable a more data-driven go-to-market strategy.
- Sales Finance Manager
With tighter budgets and fewer resources, we've leveraged this solution to improve execution on promotions, keep our products on-shelf and increase sales without increasing spend.
Better promotion ROI
Leverage shelf data to discuss promotion execution and performance and inform follow-up decisions and action plans with retailers and stores.
Monitor promotions up to the store level
Find out whether your price reductions have made it to each shelf so that you can make the most of each promotional dollar spent. Using Trax’s account-and-outlet-level price data, you can understand if your products are priced at the expected level in each point of sale.
- Senior IT Business Partner
- Molson Coors
Trax helped us improve execution at retail and be more selective with our execution priorities.
Innovative solutions designed for trade-marketing teams
Trax Perfect Store provides a complete solution to manage your Perfect Store program. Leverage...
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Othilie Nicod
SVP, Product Marketing CPGAs SVP Product Marketing for CPG solutions, Othilie is your go-to person for any question about our solutions and capabilities for CPG companies.
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Tamas Lupkovics
Head of Product, CPG SolutionsAs Head of Product, CPG Solutions, Tamas oversees all components of the Trax CPG platform, including mobile, web and BI.
Recommended reading
Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency...
Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.