We
revolutionize
AI
AI
technology
experiences
data
performance
innovation
culture
retail
Our mission
Powered by leading technology and proprietary data, Trax connects brands, retailers and shoppers, setting the standard for retail excellence
Our growth story
Our journey to revolutionize retail through AI-driven data is well underway— and this is only the beginning!
2024
Launched Signal-Based Merchandising solution, a continuous, signal-driven approach to maximizing return on investment through SKU collection locations with the highest returns
2023
Launched Trax Connector on Salesforce AppExchange empowering companies using Salesforce Consumer Goods Cloud to embrace computer vision technology
2023
Secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and existing investor BlackRock, Inc.
2020
Launched Dynamic Merchandising, a first-of-its-kind enterprise-level service to address urgent store issues via an on-demand workforce
2020
Acquired Survey.com, a provider of prescriptive sales activation and merchandising services
2019
Raised $100 million in an investment round led by HOPU Investments
2019
Announced the acquisition of China’s AI and big data service provider, LenzTech; US-based shopping rewards app, Shopkick; and European provider of image recognition services for retail execution, Planorama
2018
Trax acquired US-based Quri, a provider of crowdsourced data on in-store condition
2018
Raised $125 million lead by Boyu Capital with GIC joining as a shareholder
2017
Launched new augmented reality solution for in-store execution
2017
Closed $64 million funding round led by Warburg Pincus
2017
Raised $19.5 million in an investment round led by Investec Bank
2016
Ranked in the top 25 fastest-growing companies on Deloitte's Technology Fast 500 list
2014
Expanded global operations to the Americas, Europe and China
2012
Secured initial rounds of funding totaling $7.5 million
2011
Pioneered digitizing the physical world of retail with computer vision
2010
Trax was founded in Singapore by Joel Bar-El and Dror Feldheim
2024
Launched Signal-Based Merchandising solution, a continuous, signal-driven approach to maximizing return on investment through SKU collection locations with the highest returns
2023
Launched Trax Connector on Salesforce AppExchange empowering companies using Salesforce Consumer Goods Cloud to embrace computer vision technology
Announced the acquisition of China’s AI and big data service provider, LenzTech; US-based shopping rewards app, Shopkick; and European provider of image recognition services for retail execution, Planorama
Raised $100 million in an investment round led by HOPU Investments
2021
Secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and existing investor BlackRock, Inc.
Raised $125 million lead by Boyu Capital with GIC joining as a shareholder
Trax acquired US-based Quri, a provider of crowdsourced data on in-store condition
2020
Launched Dynamic Merchandising, a first-of-its-kind enterprise-level service to address urgent store issues via an on-demand workforce
Raised $19.5 million in an investment round led by Investec Bank
Closed $64 million funding round led by Warburg Pincus
Launched new augmented reality solution for in-store execution
2020
Acquired Survey.com, a provider of prescriptive sales activation and merchandising services
2019
Raised $100 million in an investment round led by HOPU Investments
2019
Announced the acquisition of China’s AI and big data service provider, LenzTech; US-based shopping rewards app, Shopkick; and European provider of image recognition services for retail execution, Planorama
2018
Trax acquired US-based Quri, a provider of crowdsourced data on in-store condition
2018
Raised $125 million lead by Boyu Capital with GIC joining as a shareholder
2017
Launched new augmented reality solution for in-store execution
2017
Closed $64 million funding round led by Warburg Pincus
2017
Raised $19.5 million in an investment round led by Investec Bank
2016
Ranked in the top 25 fastest-growing companies on Deloitte's Technology Fast 500 list
2014
Expanded global operations to the Americas, Europe and China
2012
Secured initial rounds of funding totaling $7.5 million
2011
Pioneered digitizing the physical world of retail with computer vision
2010
Trax was founded in Singapore by Joel Bar-El and Dror Feldheim
Trax investors
We’re proud to have the backing of key investors supporting our vision for innovation and growth in retail.
Global executive team
Our locations
Americas
Toronto, Canada
Toronto, ON M5V 1V6
Denver, United States
Suite 7
Denver, CO 80204
Boston, United States
One Beacon St., 15th Floor
Boston, MA 02108
São Paulo, Brazil
Floor 12th kit A113
Bela Vista
São Paulo-SP
01310-916
Mexico City, Mexico
Prado Norte 225, int. 201.
Col. Lomas De Chapultepec.
Miguel Hidalgo. 11000
Mexico
China
Shanghai, China
333 Middle Huaihai Road, Huangpu District
Shanghai 200021
Beijing, China
5th Floor, Jinglong Building
No. 225 Chaoyang North Road
Chaoyang District
Beijing 100025
EMEA
Tel-Aviv, Israel
94 Yigal Alon Street
Alon 2 Tower, Floor 26
Tel-Aviv
Budapest, Hungary
1085 Budapest
12 Kalvin Square, 6th Floor
Paris, France
CVDM Solutions
34 rue Laffitte
75009
Paris
Asia Pacific
Tokyo, Japan
1 Chome-10-5 Toranomon
Minato City
Tokyo 105-0001
Melbourne, Australia
Level 13
77 Castlereagh Street
Sydney
NSW 2000
Singapore, Republic of Singapore
#10-01
Singapore
069536
Find your future at Trax
We are building global teams of amazing, brilliant minds who want to be a part of something big and innovative.