This is Trax
Pioneering the store of tomorrowTrax is the driving force of the store of the future. The world’s top consumer goods companies and retailers use our cloud platform to gain the power to see what happens at shelf and the agility to delight shoppers in new ways.
At Trax, our mission is to help brands and retailers harness the power of digital technologies to enable the best shopping experiences imaginable.
Our platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers.
With Trax data and insights, customers gain granular, SKU-level visibility to changing store conditions. Our customers not only plan and execute their retail strategy better, but also engage better with shoppers. And each timely, data-driven decision and action lowers costs and accelerates revenue growth.
We believe brands, retailers and shoppers need a better way to navigate the new retail reality, one that promises a more fulfilling and engaging shopper experience.
Our customers include the world’s most loved consumer brands like Coca-Cola, Nestle, Unilever, P&G and Heineken as well as innovative retailers like Best Buy, Sam’s Club, Auchan and TJ Maxx.
Our people are at the core of why we exist. Careers at Trax offer all kinds of opportunities to join an incredibly elite team that believes in making an impact every day.
Check out our Newsroom for the latest company updates.
Trax is founded and incorporated in Singapore by Joel Bar-El and Dror Feldheim.
We launch our Computer Vision center and our now-famous algorithms recognize a consumer product for the first time.
We sign one of the world’s largest FMCG companies as our first customer. Go big or go home!
The Trax family grows to a hundred, as new offices open in Brazil and the UK.
Trax breaks into the Deloitte Technology Fast 50, Israel’s foremost tech award. Motors runnin’!
Cameras in the store! IoT powered shelf-monitoring solution, Retail Watch comes to retail.
30 of the 50 largest CPG brands work with Trax. A big year for acquisitions as Shopkick, Lenztech and Planorama join Trax.
Salut! We turn ten. Nearly a thousand Traxers celebrate the journey. And we’re just getting started.
Trax for good
At Trax, our environmental, corporate and social responsibility is central to who we are.
Children & Youth Empowerment
Empowering educators and setting low-income students and at-risk youth up for success.
Trax encourages employees to contribute their time and talents to support social organisations.
Communities in Need
Providing food, shelter, materials – and sometimes, just solidarity for communities in need.
Our leadership team
Joel Bar-ElExecutive Chairman
Joel Bar-El is a co-founder and the Executive Chairman at Trax. Joel is responsible for Trax’s long-term vision and leads…
Justin BeharChief Executive Officer
Justin Behar is the Chief Executive Officer at Trax. He was appointed in January 2021, after having served three years…
Dror FeldheimPresident, Corporate Development
Dror Feldheim is a co-founder and President at Trax. Dror is responsible for broader strategic initiatives, expanding Trax’s global partnerships…
David GottliebChief Revenue Officer
David Gottlieb is the Chief Revenue Officer at Trax. David is tasked with ensuring Trax achieves its overall sales and…
Marcus McCartyChief Legal Officer
Marcus McCarty is the Chief Legal officer at Trax and has responsibility for the legal and compliance, and people organizations.…
Daniel CohenChief Operating Officer
Daniel Cohen is the Chief Operating Officer at Trax. Daniel is responsible for managing and transforming the company's overall delivery…
Regi VengalilChief Financial Officer
Regi Vengalil is the Chief Financial Officer of Trax. Regi is responsible for the financial management of the company including…
Paulina KadmanChief of Staff
Paulina Kadman is the Chief of Staff at Trax. Paulina is working with cross-functional operational and strategic projects. As one…
Karine EloyManaging Director APAC & EMEA
Karine Eloy is the Managing Director APAC & EMEA at Trax. Karine is responsible for Trax’s strategy, sales, marketing, business…
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