This is Trax
Pioneering the store of tomorrow
Trax is the driving force of the store of the future. The world’s top consumer goods companies and retailers use our cloud platform to gain the power to see what happens at shelf and the agility to delight shoppers in new ways.

Our Purpose
At Trax, our mission is to help brands and retailers harness the power of digital technologies to enable the best shopping experiences imaginable.
Our platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers.
With Trax data and insights, customers gain granular, SKU-level visibility to changing store conditions. Our customers not only plan and execute their retail strategy better, but also engage better with shoppers. And each timely, data-driven decision and action lowers costs and accelerates revenue growth.
We believe brands, retailers and shoppers need a better way to navigate the new retail reality, one that promises a more fulfilling and engaging shopper experience.
Our customers include the world’s most loved consumer brands like Coca-Cola, Nestle, Unilever, P&G and Heineken as well as innovative retailers like Best Buy, Sam’s Club, Auchan and TJ Maxx.
Our people are at the core of why we exist. Careers at Trax offer all kinds of opportunities to join an incredibly elite team that believes in making an impact every day.
Check out our Newsroom for the latest company updates.
Our Story
Trax for good
At Trax, our environmental, corporate and social responsibility is central to who we are.

Children & Youth Empowerment
Empowering educators and setting low-income students and at-risk youth up for success.

Employee Volunteering
Trax encourages employees to contribute their time and talents to support social organisations.

Communities in Need
Providing food, shelter, materials – and sometimes, just solidarity for communities in need.
Our leadership team

Joel Bar-El
Executive ChairmanJoel Bar-El is a co-founder and the Executive Chairman at Trax. Joel is responsible for Trax’s long-term vision and leads…

Justin Behar
Chief Executive OfficerJustin Behar is the Chief Executive Officer at Trax. He was appointed in January 2021, after having served three years…

Dror Feldheim
President, Corporate DevelopmentDror Feldheim is a co-founder and President at Trax. Dror is responsible for broader strategic initiatives, expanding Trax’s global partnerships…

David Gottlieb
Chief Revenue OfficerDavid Gottlieb is the Chief Revenue Officer at Trax. David is tasked with ensuring Trax achieves its overall sales and…

Marcus McCarty
Chief Legal OfficerMarcus McCarty is the Chief Legal officer at Trax and has responsibility for the legal and compliance, and people organizations.…

Daniel Cohen
Chief Operating OfficerDaniel Cohen is the Chief Operating Officer at Trax. Daniel is responsible for managing and transforming the company's overall delivery…

Regi Vengalil
Chief Financial OfficerRegi Vengalil is the Chief Financial Officer of Trax. Regi is responsible for the financial management of the company including…

Paulina Kadman
Chief of StaffPaulina Kadman is the Chief of Staff at Trax. Paulina is working with cross-functional operational and strategic projects. As one…

Youval Bronicki
Chief Technology OfficerYouval Bronicki is the Chief Technology Officer at Trax. Youval is responsible for the design and implementation of the company’s…

Karine Eloy
Managing Director APAC & EMEAKarine Eloy is the Managing Director APAC & EMEA at Trax. Karine is responsible for Trax’s strategy, sales, marketing, business…
Our locations


Denver
CO 80293
United States
Charlotte
NC 28202
United States
Boston
MA 02108
United States
333 Middle Huaihai Road, Huangpu District
Shanghai 200021
China +86 21 6346 2530
114 Yigal Alon Street
ToHa Building, 26 floor
Tel-Aviv 6744320
Israel +972-363-353-70
Moliere #310 - Despacho 202, Polanco, Miguel Hidalgo
Ciudad de Mexico
C.P. 06700
Mexico
5th Floor, Jinglong Building
No. 225 Chaoyang North Road
Chaoyang District
Beijing 100025
China +86 21 6346 2530
WeWork 10F,
1 Chome-10-5 Toranomon
Minato-ku
Tokyo
1085 Budapest
12 Kalvin Square, 6th Floor
CVDM Solutions
34, Rue Laffitte, c/o Morning
75009
Paris
France
Email: contact.france@TraxRetail.com
Federation Tower, East Entry, 31st Floor
123100
Moscow
111 Cecil Street
South Melbourne
VIC
3205



