This is Trax

Gary Laben Chief Executive Officer

Gary Laben is the Chief Executive Officer at Trax and was appointed in March 2024.

Most recently, Gary was CEO of Dynata. In 2018, as Research Now’s CEO, he led its successful merger with SSI, to create Dynata, the world’s largest first-party data and insights platform. During his 6-year tenure, he tripled revenue and quadrupled EBITDA, in collaboration with 5500 employees across more than 40 countries. He conceived and executed the strategy to diversify company offerings beyond market research into media and advertising and successfully led the company through transformative mergers, and 15+ strategic acquisitions and investments.

Before joining Research Now as CEO in 2016, Gary was Global Chief Data Officer of Wunderman and CEO of KBM Group, where he it into a global marketing services industry leader.

He chairs various corporate, industry, and academic boards, most recently co-founded and chairs the board of Shoreline, an AI-driven, SaaS platform that revolutionizes the oncology patient journey by significantly improving content curation, distribution, and consumption for any aspect of the patient experience. Gary received his B.S. in Civil Engineering with a minor in French Literature from Johns Hopkins University.

David Gottlieb Chief Revenue Officer

David Gottlieb is the Chief Revenue Officer at Trax. David is tasked with ensuring Trax achieves its overall sales and revenue goals, and he works with teams around the world to prioritize markets and solutions that will drive business expansion.

David has spent more than twenty years of his career working with retailers and manufacturers to harness the power of analytics to improve sales, merchandising, store operations, and other functions. Prior to joining Trax David was the President & COO of Quri, the leading crowdsourcing company in the United States used by leading brands to collect in-store conditions data. He has also had leadership positions with Market6, Netezza, Oracle and Accenture.

David has a strong background in building and growing teams that are expert in helping the industry take advantage of new technologies to drive value for their businesses.

David is an alumnus of Johns Hopkins University where he earned a BA in Psychology.

Regi Vengalil Chief Financial Officer

Regi Vengalil is the Chief Financial Officer of Trax. Regi is responsible for the financial management of the company including finance, accounting, investor relations and corporate development.

Prior to Trax, Regi served as the CFO of Metromile, Inc, a publicly traded auto insurance technology company. He was responsible for Metromile’s financial management, investor relations and corporate development. Regi helped lead the process to sell Metromile which resulted in its eventual acquisition by Lemonade, another publicly traded insurance technology company.

Previously, Regi served as CFO of Egencia, Expedia Group’s corporate travel division, where he led the global finance team of more than 100 professionals and was responsible for the division’s financial planning and operations, controllership and commercial finance. Regi helped lead the carve-out of Egencia from Expedia Group that culminated in its eventual sale to American Express Global Travel for nearly $1 billion. Before becoming CFO of Egencia, he also served as a member of Expedia Group’s executive team as global head of corporate development and strategy.

Before joining Expedia Group, Regi was head of strategy, mergers and acquisitions and business operations at LendingClub. Earlier in his career, he led teams advising financial services and travel firms on growth strategies at McKinsey & Company. He is also the Lead Independent Director and Chair of the M&A committee of Porch Group, a publicly traded home services vertical software company.

Regi holds a master of business administration and bachelor of science in economics; both earned with honors from the Wharton School of the University of Pennsylvania. He resides in Seattle, Washington.

Daniel Cohen Chief Operating Officer

Daniel Cohen is the Chief Operating Officer at Trax. Daniel is responsible for managing and transforming the company’s overall delivery capabilities encompassing project management, implementation and services.

Prior to Trax, Daniel was the Image Processing Group Manager at PrimeSense, a 3D sensing company best known for licensing their technology to Microsoft’s Kinect motion-sensing system for the Xbox 360, which sold over 20M systems per year. At PrimeSense, Daniel oversaw the research behind their computer vision and image processing algorithms, depth map creation and the implementation onto the PrimeSense dedicated microchip. After seven years of establishment the company was sold to Apple Inc. for $360M.

Daniel has over 10 years of research and development experience, with a proven track record of successfully launching various computer vision based products and is a named inventor on several granted and filed patents.

He has earned both a Master’s of Science from Ben Gurion University and a Master’s of Business Administration from Tel Aviv University. Daniel thrives to transform ideas into viable business products, consistently pushing to be on the edge of technology and deliver disruptive solutions to the mass market.

Marcus McCarty Chief Legal Officer

Marcus McCarty is the Chief Legal officer at Trax and has responsibility for the legal and compliance, and people organizations.

Recently, Marcus was the SVP of Transformation at Western Union where he led lean and agile centers of excellence to ensure efficient delivery of operational process improvements, customer experience and retention initiatives, and digital transformation, as well as leading change management, communications, and leadership development programs.

Prior to being tapped to lead transformation at Western Union, Marcus was a member of the company’s legal leadership team with responsibility for legal operations and global ethics and compliance programs where he participated in corporate governance activities. He also led the legal support for many of the company’s financial services and payments products and has experience in highly regulated environments.

More recently, Marcus has provided outside legal support for private equity mergers and acquisitions and has consulted on agile transformations for global companies.

Marcus holds a MBA and a JD from the University of Denver where he graduated with honors, and a BS in Business Administration from the University of Colorado at Boulder, also with honors.

Paulina Kadman Chief of Staff

Paulina Kadman is the Chief of Staff at Trax. Paulina is working with cross-functional operational and strategic projects.

As one of Trax’s earliest employees, Paulina has been instrumental in transforming Trax, growing from four people in her living room to the company it is today. During the last 10 years, Paulina drove Trax’s engagement with Fortune 500 consumer goods companies and retailers overseeing business development and partnership efforts to solidify Trax’s market-leading position.

Prior to joining Trax, Paulina enjoyed a unique career being a serial entrepreneur in various fields across gastronomy, culture and fashion, combining her longstanding interest in emerging technologies. Paulina holds B.A. from Tel Aviv University.

Karine Eloy Managing Director APAC & EMEA

Karine Eloy is the Managing Director APAC & EMEA at Trax. Karine is responsible for Trax’s strategy, sales, marketing, business development and customer success for EMEA including Russia.

Karine has had over 25 years of business development experience with retailers and manufacturers with a focus on providing technical, consultative and analytics solutions to drive sales uplift and shopper loyalty. Prior to joining Trax, Karine was the General Manager (France and Benelux) at Catalina overseeing complete P&L and execution with a proven track record of successfully driving business growth in this region.

Karine has a strong background in empowering multi-skilled teams across Europe and beyond. Karine is a graduate from Paris-Sud University.