Accelerate sales growth
Refine your execution, realize your Perfect Store, and reinforce your field force.
Our secret recipe for
commercial excellence
Leading CPG companies are finding new ways to boost revenue with Trax’s insightful shelf data, real-time execution tools, and on-demand labor.
Elevate in-store execution
Use up-to-date data captured at the shelf and analyzed in the cloud to improve availability, shorten store audits, reduce human error, and focus more of your sales team’s time on selling.
Data-led to-dos
Help field forces meet targets. Our algorithms identify the execution tasks most vital to your KPIs and prioritize the most-urgent fixes.
Confirm causes of OOSs
Increase sales by up to 5%. When sales reps record why OOSs occur, headquarters can make systemic fixes that uplift sales across stores.
With a pay for performance model in place, a leading US brewery saw an increase of +8% in display execution performance which equates to $45 million in incremental revenue annually.
- Sanofi
Using Trax, Sanofi were able to expand into over 30 markets and realize a 2% uplift in annual sales. Trax-aided stores experienced 80% faster growth than others.
Perfect your shelf
It used to be impossible to see how well reps were performing and how accurately retailers were complying with contracts. With photo-driven data, you can monitor — at micro and macro levels — what’s happening on shelves.
Empower performance
Help reps succeed in their negotiations by providing coaching and training targeted at their accounts’ specific needs.
Audit agreements
Whether reviewing launches, promotions, or prices, our eyes-in-the-store reports provide objective data for ensuring retailer compliance.
Coca-Cola Amatil Australia used competitor insights to increase market share by 5% and saw an increase in annual sales opportunities of $6M.
Merchandising manpower
Trax has over 1.4 million expert retail reps across America. This on-demand labor can get shelves stocked and promotions displayed at a day’s notice, allowing you to make nimble merchandising decisions.
Extend your team
Expand coverage to new regions and store types. Our flexible workforce complements your team by completing tasks that are inefficient for permanent staff to do.
Elastic labor for dynamic demand
It’s impractical to hire for huge surges then downsize when tides ebb. Our on-demand solution allows you to complete short-term projects effectively and efficiently.
Innovative solutions designed for sales teams
Our products and solutions can help you excel in your sales management business processes.
Powered by the industry’s leading Computer Vision technology, Trax Retail Execution is the ultimate...
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Our nationwide workforce of execution experts is easily scaled, guided by AI insights, and...
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Othilie Nicod
SVP, Product Marketing CPGAs SVP Product Marketing for CPG solutions, Othilie is your go-to person for any question about our solutions and capabilities for CPG companies.
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Tamas Lupkovics
Director of CPG SolutionsAs the Director for CPG Product Management, Tamas oversees all components of the Trax CPG platform, including mobile, web and BI.
Recommended reading
4 tips to modernize your retail execution: Lessons from Diageo
To grow, brands must come readily to the shopper’s mind at the point of purchase, and products should be available at the right price and the right place. The pressure on manufacturers to rethink their retail execution practices is massive, and the time to evolve is now.
Fall Innovation Summit 2020: FrieslandCampina
Watch the webinar presented by Christina Vrentzou, Head of Global Perfect Store, FrieslandCampina, to discover how consumer dairy brands can improve in-store execution.
Retail execution basics: What every CPG manager should know
Retail execution is a business process designed to ensure that a consumer goods manufacturer’s overall brand strategy is executed in retail stores. Put simply, retail execution aims to put the right product on the right shelf at the right time.