Leading F&B Brand
Trax Dynamic Merchandising helped a leading F&B brand attain flawless in-store execution
The combination of a skilled on-demand workforce and an AI driven merchandising platform delivered by Trax Dynamic Merchandising gave this leading F&B brand rapid and reliable visibility into their products on shelf. The brand, which grew rapidly across brick-and-mortar retail channels using a three-tier manufacturer - distributor - retailer model, is now found in more than 40,000 stores. Their avocado-based oils, spreads and dressings appealed to shoppers in club, grocery, and specialty stores.
Uplift in sales
To achieve growth and velocity goals, the team needed visibility into in-store presentation, assortment, and inventory — across all channels and store formats. They required specialized capabilities, such as void analysis, targeted execution, and data-driven retailer programs. The team needed to turn to non-traditional models of field labor and support those efforts with AI driven insights and reporting to extend store coverage, maximize ROI and drive precise merchandising tasks.
National coverage with granular insights
The on-demand workforce visited 6000 stores across 8 retailers, focusing on the brand’s assortment, on-shelf availability (OSA), and recommended sell dates. A customized dashboard provided reporting by retailer and region, with summaries on key metrics that drilled down into store visit data.
Sales lift and increased brand value
Greater visibility into shelf reality in real-time resulted in greater OSA and fewer compliance gaps. This lead to an uplift in sales without having to rely on promotions, which could detract from the brand’s value.
- Brand Manager
Trax gives us real insight into how our products look on shelf in different retailers, different regions. We see who else is on shelf, how it’s placed, what’s around us.
The Bottom Line
Brand and category managers were able to close gaps in compliance, identify the right person with the right skills for the right merchandising job, and execute in-store with digital precision. The team also used impact reporting to digitize every SKU and in-store action, obtaining insights based on real in-store images that ultimately helped identify opportunities to increase sales.