Rebooting retail for the digital age
Harness computer vision, deep learning, and artificial intelligence to see, do, and sell more in stores.
CPG companies win in retail with Trax
A view of every SKU
Because every client has different data-collection capabilities, and because each retail environment is unique, Trax has developed a proprietary, first-in-market, image-capture solution for capturing every product in every store.
See shelves, coolers, displays, bar taps, back rooms – and all on-and-off premise areas from all the right angles with our retail tech solutions.
Our technology solutions allow you to thrive in any retail store, from drugstores to grocery stores to convenience stores – from rural stores to major metro markets, offline to e-commerce. No retail industry environment is off limits with Trax’s technology.
Precision recognition
Identifying products and determining their exact placement is a complex computing task, but with Trax’s AI technology, our systems have perfected the process, so you can be sure to have precise recognition, to give you a competitive advantage.
As soon as images are uploaded to our cloud or on-device servers, every pixel is analyzed, and products are identified against an extensive database of SKUs. The system checks the placement and arrangement of items, comparing execution to planograms and KPIs, in real-time throughout the product lifecycle in store.
The quality of our image-recognition data is reviewed by a quality assurance team and validated to ensure accuracy. Thanks to machine learning, our accuracy and functionality continues to improve every second of every day, giving you the ultimate decisioning power to improve workflows and automation.
Meaningful metrics
Trax is much more than just an image-recognition platform, we provide modern retail technology solutions. We transform shelf data into metrics for monitoring performance, analyze touchpoints and pain points, provide retail solutions and intelligence for beating competitors, while inspiring strategy insights to meet your next generation business needs.
With the future of retail based on omnichannel metrics and technology, Trax’s solutions use shelf data to measure execution, store compliance, market share, staff and SKU performance through to point of sale, and much, much more. Dashboards can be customized around clients’ KPIs and combined with other data sources to help you with shelf optimization and optimize your digital transformation throughout.
Detailed reports reveal how categories, brands and SKUs are trending over time and in different regions, allowing you to make informed big-picture decisions helping to streamline inventory management and improve business intelligence via modernization.
Intelligent activation
After gathering, analyzing, and reporting data from product stocking to checkout point of sale (POS), we use the insights and our artificial-intelligence technology to improve store operations, customer needs, and increase sales.
By combining shelf data with your KPIs, we prioritize the execution tasks that will lead to the greatest successes and provide the best retail experience.
Trax’s AI ecosystem also powers the matching algorithm for our on-demand, flexible workforce. That way, we always send the appropriate team for completing your merchandising tasks.
Finally, our location-based engagement app, Shopkick, motivates the overall customer experience by engaging them with brands and stores that reward their loyalty.
