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One year later: The new, post-pandemic state of the shelf
What’s changed for the consumer goods brands most affected during the pandemic buying frenzy? We used on-shelf availability (OSA) captured with Trax technology plus brand insights to explore state of the shelf today, how shelf availability for these brand categories compares to the peak of the pandemic buying frenzy and emerging trends in merchandising and sales execution.
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Webinar: What’s data got to do with it? Understanding How Shopper Insights and Shelf Data Drive Better In-Store Execution and Traffic
Join Shopkick and Trax to hear first-party consumer insights on how shopper behavior and sentiment have evolved in recent months and what to expect as we move into the Back to School season.
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One year later: The new, post-pandemic state of the shelf
What’s changed for the consumer goods brands most affected during the pandemic buying frenzy? We used on-shelf availability (OSA) captured with Trax technology plus brand insights to explore state of the shelf today, how shelf availability for these brand categories compares to the peak of the pandemic buying frenzy and emerging trends in merchandising and sales execution.
Read more
Fall Innovation Summit 2020: Unilever India
Unilever India’s Perfect Store program aims to translate shopper-centric guidelines into scalable and repeatable execution guidelines. Their product consultants are tasked with ensuring that all SKU are presented in the...
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Rethinking Retail Execution: Restructuring the retail workforce for flexibility, adaptability and manageable costs
2020 brought plenty of challenges for many industries. But when it comes to retail execution, most of the issues were already on the radar, and the changing environment over the...
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2020 Shelf Pulse Fair Share Report- Petcare Category
Did you know that between Q4 2018 & Q4 2019 the average pet food facings increased 35.99% for the Value channel, while decreasing 4.92% and 5.58% respectively in grocery and...
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Webinar: Enabling next-generation retail by digitizing the store
Watch the webinar to learn how Trax and Google Cloud help grocers transform retail using autonomously collected, continuous, granular shelf data .
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