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Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store

Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.

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What is the future of Perfect Store?

Download this succinct infographic for 4 ways CPGs can take their Perfect Store program to the next level in 2022.

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Boosting retail sales of alcohol in a challenging climate with strategic merchandising innovation

Discover how alcoholic beverage companies are addressing today’s challenges with out-of-the- box approaches to merchandising at the retail level, including industry-leading artificial intelligence (AI) technology and innovative, cost-effective solutions to staffing issues.

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Boosting tobacco sales in the pandemic era

This whitepaper looks at tobacco’s long-time issues, the new pandemic-era challenges, and better opportunities to leverage tech in the near future.

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Navigating retail success for functional beverage brands

In this session, founders of prominent functional beverages share key insights on their sales strategy, revealing some of their creative wins and helping you identify a successful path to market and growth trajectory.

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Best retail practices for CPG founders planning national expansion

In this webinar, successful founders share wins and failures in scaling their brands nationwide and adapting to the market. The discussion includes prerequisites for scaling a brand as well as best practices for working with national retailers and distributors, winning on shelves, and avoiding costly mistakes.

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