Retail and CPG Technology Content Library | Trax

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Winning the online grocery race: How retailers can delight customers and stay profitable

COVID-19 has significantly changed shopper behavior. Online grocery sales tripled to 10.2% of the total in 2020. By current projections, they will hit 21.5% of the estimated annual total of US grocery sales of $1,164 billion in 2025. This whitepaper explains how grocers can better fulfill orders and meet their customers’ expectations with the right technology.

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Whitepaper

Contract workers improve the efficiency, flexibility, and quality of merchandising

Consumers are returning to pre-pandemic levels of in-person shopping. But retailers’ ability to meet the renewed demand is limited due to major labor shortages sweeping across the US. Retailers and CPGs need flexible, agile solutions designed to deliver retail success in our ever-evolving, digital age. Traditional merchandising models restrict retailers and CPGs to the services of fixed merchandising reps through agencies and brokers. Trax Dynamic Merchandising combines the power of its leading-edge Image Recognition technology with its on-demand, flexible merchandising workforce, Trax FlexForce.

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Whitepaper

Winning the online grocery race: How retailers can delight customers and stay profitable

COVID-19 has significantly changed shopper behavior. Online grocery sales tripled to 10.2% of the total in 2020. By current projections, they will hit 21.5% of the estimated annual total of US grocery sales of $1,164 billion in 2025. This whitepaper explains how grocers can better fulfill orders and meet their customers’ expectations with the right technology.

Read more
Webinar

Broadening Your Understanding of the Shelf: A Trax & Materne Case Study

As a brand that is always looking to innovate healthy, portable and pouched products, Materne Gogo Squeez joined forces with Trax to understand the realities of what’s happening on the shelf within the shelf stable fruit category.

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Infographic

Infographic: Transformational retail gains – Calculating how shelf digitization pays off

This ROI infographic dives into how the Trax Retail Watch Calculator calculates the gains from shelf digitization. Download the infographic to know more.

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Webinar

Webinar: What’s data got to do with it? Understanding How Shopper Insights and Shelf Data Drive Better In-Store Execution and Traffic

Join Shopkick and Trax to hear first-party consumer insights on how shopper behavior and sentiment have evolved in recent months and what to expect as we move into the Back to School season.

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Whitepaper

One year later: The new, post-pandemic state of the shelf

What’s changed for the consumer goods brands most affected during the pandemic buying frenzy? We used on-shelf availability (OSA) captured with Trax technology plus brand insights to explore state of the shelf today, how shelf availability for these brand categories compares to the peak of the pandemic buying frenzy and emerging trends in merchandising and sales execution.

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