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The future of Perfect Store

Discover insight from industry leaders into the next evolution of Perfect Store, highlighting cutting-edge technologies and strategies to help consumer packaged goods (CPG) brands continuously drive growth and become more agile and resilient in the midst of an ever-changing retail landscape.

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Generative AI in CPG

This session, held at Trax Connect, effectively underscored the significant influence of Generative AI on the CPG industry, highlighting its role in driving product innovation and reimagining how businesses engage with consumers, alongside offering strategies for championing AI technologies within various organizations.

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Video

I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category

Check out this virtual presentation with Shopkick and our client, Wells Enterprises, owner of Blue Bunny, Halo Top, Bomb Pop and more! In this session, Wells Enterprises explains how they use engaging, outside-the-box campaigns to excite consumers about their products.

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Video Fireside Chat: The Emergence of Online & Offline Sarah DeWitt, Sr. Director, Shopper & Visual Merchandising at Nestle Brittany Billings, Executive Vice President, Global Marketing at Trax

Fireside Chat: The Emergence of Online & Offline

This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven personalization to meet evolving consumer demands. Sarah DeWitt, Sr. Director, Shopper & Visual Merchandising at Nestle
Brittany Billings, Executive Vice President, Global Marketing at Trax

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Video Digital transformation in traditional sales

Digital transformation in traditional sales: innovative strength for sustainable success

Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Perfect-Store-Modell von Trax die Grundlage für erfolgreiche, datengetriebene Ansätze zur Optimierung der Bedingungen im Geschäft schaffen und gleichzeitig das Kundenerlebnis verbessern.

Check out how Trax is helping Rotkäppchen-Mumm create a digitized world. Lars Hamann says it best by explaining how innovative methods like Trax’s Perfect Store model create a foundation for successful, data-driven approaches to optimizing in store conditions – and enhance the customer experience, simultaneously.

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Video Sue Toy

Achieving Category Excellence

Discover how to understand and anticipate consumer needs by leveraging cutting-edge data analytics and market research. We’ll delve into the critical aspects of branding, operational efficiency, and targeted marketing strategies that enhance brand visibility and consumer loyalty. Sue Toy, Vice President of Association Development for Xerxes Global

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