Content Library – Trax

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One year later: The new, post-pandemic state of the shelf

What’s changed for the consumer goods brands most affected during the pandemic buying frenzy? We used on-shelf availability (OSA) captured with Trax technology plus brand insights to explore state of the shelf today, how shelf availability for these brand categories compares to the peak of the pandemic buying frenzy and emerging trends in merchandising and sales execution.

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Webinar

Broadening Your Understanding of the Shelf: A Trax & Materne Case Study

As a brand that is always looking to innovate healthy, portable and pouched products, Materne Gogo Squeez joined forces with Trax to understand the realities of what’s happening on the shelf within the shelf stable fruit category.

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Infographic

Infographic: Transformational retail gains – Calculating how shelf digitization pays off

This ROI infographic dives into how the Trax Retail Watch Calculator calculates the gains from shelf digitization. Download the infographic to know more.

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Webinar

Webinar: What’s data got to do with it? Understanding How Shopper Insights and Shelf Data Drive Better In-Store Execution and Traffic

Join Shopkick and Trax to hear first-party consumer insights on how shopper behavior and sentiment have evolved in recent months and what to expect as we move into the Back to School season.

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Whitepaper

One year later: The new, post-pandemic state of the shelf

What’s changed for the consumer goods brands most affected during the pandemic buying frenzy? We used on-shelf availability (OSA) captured with Trax technology plus brand insights to explore state of the shelf today, how shelf availability for these brand categories compares to the peak of the pandemic buying frenzy and emerging trends in merchandising and sales execution.

Read more
Webinar

Fall Innovation Summit 2020: Unilever India

Unilever India’s Perfect Store program aims to translate shopper-centric guidelines into scalable and repeatable execution guidelines. Their product consultants are tasked with ensuring that all SKU are presented in the...

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Whitepaper

Rethinking Retail Execution: Restructuring the retail workforce for flexibility, adaptability and manageable costs

  2020 brought plenty of challenges for many industries. But when it comes to retail execution, most of the issues were already on the radar, and the changing environment over...

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