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Trax Field Optimizer- Drive more impact with smarter stores

With Trax Field Optimizer, field reps are enabled to focus on the actions that matter most in-store. Find out more.

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Jargon Busted: 60 commonly used ‘merchandising’ terms every emerging brand founder should know

A quick introduction to common merchandising terms and definitions.

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Get more from your store visits today: Why real-time data and actionable insights are no longer optional

As a matter of survival, CPG brands and retailers are compelled to be a part of a digital and analytics transformation that will update and optimize the entire ecosystem of the CPG product- and it all starts with empowering field representatives at the shelf level.

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Analyst Report

Complexity, Data and Greater Uncertainty: How Retail Merchandising Is Changing

Merchandising has always been at the core of retail operations, but the needs of the consumer are changing, and retailers must adapt their operations to the current landscape. This guide by RETHINK Retail and Trax highlights these changes and the steps retailers must take to become quicker, more efficient, and transparent when it comes to managing data and communicating.

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How technology can enhance shelving principles at retail

In 2018, Tyson Foods joined forces with Trax to gain a deeper understanding of in-market merchandising and the reality of space-measurement across multiple protein categories. Tyson has been leveraging Trax tools & data...

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Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store

Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.

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