- Solutions
- Trax Retail Snapshot
Measuring launches and promotions execution is easier with Trax Retail Snapshot. Our crowdsourced solution — the Trax Crowd — provides an accurate assessment of what’s actually in stores.
Trax Retail Snapshot
Get a shopper’s-eye view of your displays. Trax Retail Snapshot is a rapid, cost-effective way to see how good your execution really is… or isn’t.
Underperforming promotions
Only 34% of retail promotions provide a positive ROI. Boost performance by accurately benchmarking execution at the store level.
Real-time feedback
Same-day, store-level photos and reports are delivered to your dashboard so you can immediately improve campaigns.
More objective, more efficient
See up to 8% improvement in display-execution performance by using transparent crowdsourced data from an unbiased source.
How it works
See how well shelves and promotions are executed over time. The Trax Crowd rapidly delivers valuable insights from as many locations as you want — exactly when you need them most.
"Trax helped us improve execution at retail and be more selective with our execution priorities"
- Route-to-market manager
- AB Inbev
Act fast to maximize trade-spend ROI
Is the display available in the ad-break-window period? Is the promotion clearly marked? Monitor your pricing and promotional execution then compare it against the competition to see what drives sales. Spot some problems? You can correct gaps during the current cycle to rescue your ROI.
"Trax helped us improve execution at retail and be more selective with our execution priorities"
- Route-to-market manager
- AB Inbev
Get insight into specific store configurations
Trax Retail Snapshot is your window into the store, whether you want to know how many checkout lanes there are or how a specific sub-category flows. We map the presence and location of in-store equipment — including specialty accessories like coolers — to ensure the right gear is at the right place at the right time.
"With tighter budgets and fewer resources, we've leveraged this solution to improve execution on promotions, keep our products on-shelf, and increase sales without increasing spend."
- Sales Finance Manager
- Major US Branded Foods Manufacturer
Power launches
Set the stage for successful new-product launches. See the real-world conditions of stores to identify potential hurdles. Then use the photos and data to better strategize with retailers.
Why Trax Retail Snapshot?
Take a data-led, performance-focused approach to merchandising. With always-up-to-date data collected from thousands of locations, Trax Retail Snapshot empowers you to quantify store conditions.
The need for speed
Get execution data within 24 to 48 hours of launching a promotion or product so you can fix issues ASAP.
See what shoppers see
Real-time data and traceable images provide objective evidence of stores that are out of compliance.
See more, pay less
Dramatically reduce the cost of store checks while expanding coverage across all your markets.
- Sales Finance Manager
With tighter budgets and fewer resources, we've leveraged this solution to improve execution on promotions, keep our products on-shelf and increase sales without increasing spend.
A major brewery using Trax experienced a 67% lift in display compliance across 15,000 stores, resulting in $45M in incremental revenue realized.
- Team Lead Dog MM Category Insights, Pet Nutrition North America
- Mars Petcare
By working with Trax, we were able to have eyes in store and the data to quantify and measure that success, understand where the gaps are and continue to improve and strive for executional excellence. The impact has been a growth for not only the category but for Mars as well and has led to increased partnerships will all of our key retailers.