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In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This...
In today's competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, "Insight to Impact: Using In-Store Data for Retail Execution Strategies,", presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today's retail landscape.
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At the Summit Latin America, a workshop titled “Conquering the Latin American Market,” presented by Trax and Kraft Heinz, was held. This workshop provided deep insight...
En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado "Conquistando el Mercado Latinoamericano," presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.
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In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands ...
In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands connect with their consumers. Dominated by behemoths such as Amazon Advertising, Walmart Connect, and Kroger Precision Marketing, RMNs offer access to consumer insights through first-party data, allowing for personalized targeting at a scale previously unimaginable. In 2022 alone, Amazon Advertising commanded a staggering 75% market share with revenue reaching $37.7 billion, underscoring the colossal impact of RMNs in the advertising ecosystem.
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In the fast-paced and competitive world of Consumer Packaged Goods (CPG), mastering in-store execution is a strategic imperative. Elevating sales, bolstering brand visibility, and ...
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Learn How AI Merchandising Will Reshape Retail
The future of retail is calling out to all retailers and CPG brands. Are you prepared for a revolutionary shift in retail? The indust...
Learn how AI Merchandising & AI Technology will reshape the retail landscape along with examples of brands that have used various types of AI.
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At this years AdWeek Events, Trax engaged in a conversation with Mondelez’s Regional Vice President of Omni Shopper Activation and Strategic Partnership, Steve McGowan. This ...
From watching the video, gain better insights into various aspects of consumer engagement, shopper marketing, and the evolving landscape of retail, particularly in the context of digital technology integration.
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