30 of the top 50 consumer-goods companies worldwide trust Trax
to drive brand and category growth.
Translate retail strategy into superior execution with AI
Work with retail partners to get compliance right
Use category intelligence to strengthen retailer relationships
Build brand loyalty throughout the shopping journey
Shelf empowerment for CPG
Trax transforms shelf data into revenue opportunities. See how to perfect execution, optimize promotions, and outsmart competition. We even have on-demand workers for your merchandising needs and an army of loyal consumers ready to shop.
Elevate your in-store execution
Get store-level shelf data in seconds to make more efficient use of field reps and merchandisers. Our Computer Vision solutions make it easy to perfect in-store execution and track performance.
- Fix shelves in the here and now
- Meet your Perfect Store standards
- Incentivize reps on execution performance
- Increase coverage with on-demand labor
Getting compliance right
Ensure shop shelves and promotional displays match agreements made with retailers. Assortments or activations, product launches or strategic price discounts — you’ll know when retailers don’t meet your expectations.
- Optimize new product launches
- Run more effective promotions
- Avoid incorrect in-store pricing
Win territory for your category
Get a 360-degree view of the dynamics and trends within your category to quickly respond to change. Your retailer customers will love your data-fueled insights. Your competitors will envy your mastery of the shelf.
- Receive intel on your competitors’ strategies
- Be the captain of your category and influence resets
- Build customized planograms the easy way
Access and engage new shoppers
Reach dedicated shoppers with a fun rewards program that incentivizes them to watch your videos, scanning your items and make purchases.
- Reward consumers at home, on the go, and at shelf
- Protect brand equity by eschewing discounts
- Gain insights on the impact of your marketing
Making your job easier
Our technology is built to solve your problems. We can cut your costs, drive your revenue, impress your clients, and — most importantly — make your boss adore you.
Recommended reading
The new imperative at shelf for consumer goods companies
Our learnings from conversations with leading professionals in the CPG industry on how they are tackling challenges such as supply chain disruptions, field labor shortages and changing channel dynamics.
Building and measuring your Perfect Store strategy
A Perfect Store is one in which consumers can find the right products in the right location, with products presented in the best possible way to influence buying behavior. To achieve this, CPGs design and execute shelf standards that translate shopper-centric insights into practical, scalable and repeatable in-store-execution guidelines.
Retail execution basics: What every CPG manager should know
Retail execution is a business process designed to ensure that a consumer goods manufacturer’s overall brand strategy is executed in retail stores. Put simply, retail execution aims to put the right product on the right shelf at the right time.