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In the news

Trax announces appointment of new Chief Financial Officer and first independent board member

Former AspenTech executive Karl Johnsen joins Trax as CFO; former Boston Consulting Group leader, Debbie Simpson, joins board of directors     SINGAPORE and SAN FRANCISCO, Calif. – October 21, 2021 – Trax, a leading global provider of computer vision solutions and analytics for retail, today announced the...

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In the news

SoftBank zeroes in on Southeast Asia in search of next Grab

SoftBank Group has recently been in the news for a slew of investments in startups across Southeast Asia, looking to replicate its success from ride-hailing app Grab. Among these is...

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Press Release

Trax and Storecheck join forces to provide CPGs in Mexico with comprehensive, store-level data

Trax and Storecheck announced a partnership to provide Consumer Packaged Goods companies (CPGs) in Mexico with enhanced product and category shelf data across the traditional trade channel.

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Press Release

Trax Secures $640 Million Funding Round Led by SoftBank Vision Fund 2 and BlackRock to Transform Retail Through Digital Technologies

Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2[1] and technology-focused funds managed by existing investor BlackRock, Inc. This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV.

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Press Release

Trax Forms Inaugural Advisory Board of Retail and CPG Leaders

Former executives from Walmart, Kraft, Land-O-Lakes, Acosta and others to support Trax’s mission to digitize the physical world of retail SINGAPORE and DENVER, CO — Feb. 23, 2021 — Trax,...

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Press Release

Trax and Roamler partner to launch crowd-based store auditing service for CPG companies in Europe

Trax and Roamler announce a new partnership to provide consumer packaged goods (CPG) companies in Europe with a store auditing service that combines the power of computer vision and the gig economy.

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