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Media & Press

Latest news about Trax Retail, including media coverage on its technology solutions such as retail shelf implementation and full funnel retail management, along with shelf insights and how it can identify sales drivers, point of sale insights, retail category dynamics, pricing and more.

In the news

Trax Retail Secures $50 Million in Funding from Deutsche Bank

Trax completion of a $50 million venture debt investment from Deutsche Bank Private Credit & Infrastructure made headlines in Yahoo! Finance, VC News Daily and other major financial outlets. The...

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In the news

Trax Connector is now on the Salesforce AppExchange

Trax has launched Trax Connector on the Salesforce AppExchange. Trax Connector allows companies using the Salesforce Consumer Goods Cloud to use computer vision technology. Companies can assess retail execution to...

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In the news

5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Craig Dubitsky, the founder of oral care brand Hello and lip balm brand Eos, has shared five tips for connecting with consumers during the first-ever Trax Disrupters event. Dubitsky, who...

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In the news

Trax and MuleSoft Partner to Turn Every Store into the Perfect Store

MuleSoft Certified Connector for Trax simplifies integration to Salesforce Consumer Goods Cloud and helps CPG companies create seamless digital experiences, faster.  SAN FRANCISCO – February 8, 2023 – Trax, a...

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In the news

Trax Announces Appointment of Regi Vengalil as New Chief Financial Officer

SINGAPORE and SAN FRANCISCO, Calif. – August 24, 2022 – Trax, a leading global provider of computer vision solutions and analytics for retail, today announced the appointment of Regi Vengalil...

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In the news

Dena Singleton Appointed Chief Human Resources Officer at Trax

Trax continues to strengthen executive leadership team to build on growth momentum  SAN FRANCISCO, Calif., April 12, 2022 – Trax, a leading global provider of computer vision solutions and analytics...

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