Media & Press

Press Release

Trax and Storecheck join forces to provide CPGs in Mexico with comprehensive, store-level data

Trax and Storecheck announced a partnership to provide Consumer Packaged Goods companies (CPGs) in Mexico with enhanced product and category shelf data across the traditional trade channel.

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Press Release

Trax Secures $640 Million Funding Round Led by SoftBank Vision Fund 2 and BlackRock to Transform Retail Through Digital Technologies

Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2[1] and technology-focused funds managed by existing investor BlackRock, Inc. This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV.

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Trax Forms Inaugural Advisory Board of Retail and CPG Leaders

Former executives from Walmart, Kraft, Land-O-Lakes, Acosta and others to support Trax’s mission to digitize the physical world of retail SINGAPORE and DENVER, CO — Feb. 23, 2021 — Trax,...

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Press Release

Trax and Roamler partner to launch crowd-based store auditing service for CPG companies in Europe

Trax and Roamler announce a new partnership to provide consumer packaged goods (CPG) companies in Europe with a store auditing service that combines the power of computer vision and the gig economy.

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Press Release

Trax Announces Key Organizational Changes as a Part of its 2025 Growth Plan

Trax Announces Key Organizational Changes as a Part of its 2025 Growth Plan

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Press Release

Trax and Blue Yonder Partner to Launch Dynamic Workforce Management Solution for Retailers and Fulfillment Centers

Integrated solution by Trax and Blue Yonder combats workforce challenges and increases productivity with an artificial intelligence (AI)-driven, on-demand, trained retail workforce

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Press Release

Trax Launches Retail Watch in China to Enable Grocery Retailers to Raise Product Availability and Store Execution Standards

Trax, a leading global provider of computer vision solutions and analytics for retail, has officially launched its Retail Watch store monitoring and intelligence solution in China.

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Press Release

Trax Launches Retail Watch in Americas to Help Grocery Retailers Automate In-Store Data Collection and Optimize Operations

Trax launches Retail Watch in the Americas, using computer vision-powered store monitoring and intelligence to help grocery retailers automate in-store data collection and optimize operations.

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Press Release

Deloitte Digital and Trax Team Up to Revolutionize Grocery Retail in Spain

Deloitte Digital and Trax announce an alliance to make large-scale implementation and integration of Trax’s Retail Watch shelf monitoring solution available to Deloitte’s grocery retail customer base in Spain.

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Press Release

Trax Pioneers Artificial Intelligence-Driven Dynamic Merchandising to Help CPG Brands and Retailers Keep Products on Shelves

New merchandising service combines computer vision and machine learning with an on-demand workforce to address in-store execution issues at scale. DENVER, Colo., August 12, 2020 -- Trax, a leading company...

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Press Release

Auchan Retail accelerates digital transformation with Trax’s autonomous shelf monitoring solutions in Portugal

Trax provides Auchan Retail, one of Europe’s largest retailers with a suite of autonomous shelf monitoring solutions, including robots, across its entire grocery retail network of 34 supermarkets and hypermarkets in Portugal.

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Press Release

Trax and Snooper launch crowd-based store auditing solution in Australia and New Zealand

SINGAPORE and SYDNEY, June 9, 2020 – Trax, a leading provider of computer vision solutions and analytics for retail, and Snooper, a crowdsourcing platform collecting in-store data and shopper insights...

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Press Release

Intage and Trax join forces to drive digital transformation of Japan’s retail industry with breakthrough in-store execution solution for CPG manufacturers

Intage Inc. and Trax announce an alliance to drive the digital transformation of Japan’s retail industry, starting with the rollout of a holistic in-store execution solution to help CPG manufacturers improve their return on investment on trade and merchandising activations in store.

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Press Release

Trax and Nielsen Bring Deeper Shelf Insights to CPG Brands

The new and enhanced Shelf Pulse provides brands a unique store view to better understand product, category, and competitor performance.

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In the news
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Shoppers paid to check supermarket shelves

Singapore-based retail technology company Trax has formed an alliance with crowd-sourcing platform Snooper, which pays about 75,000 shoppers, students and retirees to take photos of products on supermarket shelves and...

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Press Release

Trax to Deliver Industry-First, AI-Powered On-Demand Merchandising Service through Strategic Acquisition of Survey.com

Trax acquires Survey.com to deliver industry-first, AI-powered on-demand merchandising service

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In the news

Trax CEO Talks Digitizing the Grocery Experience

This video was originally published on Cheddar, the leading post-cable news, media, and entertainment company. Cheddar broadcasts from the trading floor of the New York Stock Exchange (NYSE). NYSE Vice...

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In the news
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Top Tech Trends To Watch In 2020

Technology has been killing the retail industry. 2020 may be the year it saves it. Artificial intelligence, computer vision, deep-learning algorithms, digital cameras and sensor fusion will reshape brick-and-mortar stores...

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Press Release

Trax Moves Closer to its Vision of Digitizing Physical Retail with Qopius Acquisition

Trax acquires Qopius, a top provider of AI-based in-store technology solutions in Europe

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In the news
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Deloitte Israel: Future of Retail-Tech Emerging Landscape in Israel

This article contains excerpts from Deloitte Israel, in partnership with Nielsen Innovate and Salesforce: Retail is an industry in flux. Through our different roles as advisors, service providers, and investors,...

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Press Release

Diageo accelerates US sales using shelf analytics

Since Diageo embedded EDGE in early 2019, they’ve seen average volume in outlets that have adopted their recommendations grow three times faster than non-participating outlets. This article was originally published...

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In the news

EDGE: data and analytics accelerating sales in outlets in the United States

This article contains excerpts from Diageo News & Media. Diageo is using new technologies and advanced analytics to unlock growth by transforming our understanding of customers, consumers and shoppers. Our...

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In the news

Retailers Up Their Loyalty And Rewards Games

Recent days have brought new evidence of the importance of robust loyalty and rewards programs in retail – an area of ongoing innovation, and where merchants of all types can...

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In the news

Trax supports the digitization of physical stores through product shelf image recognition

Trax, which is based in Singapore and develops computer vision solutions for retailers in countries such as the United States, United Kingdom, and Russia, will make a full-fledged entry into...

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Press Release

Kantar joins forces with Trax to accelerate growth for manufacturers and retailers

Strategic partnership will create a holistic and automated approach to category management London, July 2019 – Kantar, the world’s leading data, insights and consulting company announced today a global strategic...

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Press Release

Trax Acquires Leading European Provider of Image Recognition for Retail Execution Planorama

SINGAPORE, July 30 2019 – Trax a leading global provider of computer vision and analytics solutions for retail, today announced its acquisition of Planorama, Europe’s top supplier of image recognition...

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Press Release

Trax Closes US$100 Million Investment Round Led by HOPU Investments

SINGAPORE – July 23, 2019 – Trax, the leading provider of computer vision and analytics solutions for retail, announced today the successful closure of a US$100 million Series D investment....

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In the news
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New Solution Casts Computer Vision on Store Shelves

Nielsen and Trax, a leading provider of computer vision solutions for retail, have announced a new technology aimed at enhancing the way U.S. manufacturers and retailers use computer vision to keep track of...

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Press Release

Advanced alliance between Trax and Nielsen brings new, shelf insight tools to U.S. brands

Nielsen and Trax enhance Shelf Intelligence Suite to help CPG manufacturers of all sizes anticipate the impact of shelf conditions on sales. New York, NY — July 9, 2019 —...

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Press Release

Trax Acquires Shopkick to Bridge the Gap Between Mobile and Physical Worlds of Retail

SINGAPORE and REDWOOD CITY, CA -- June 25, 2019 -- Trax, the world’s leading provider of computer vision and analytics solutions for retail, today announced its acquisition of Shopkick, the...

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In the news

Trax eyes greater presence in China with LenzTech

This is an excerpt from an article published on China Daily, the largest English-language newspaper published in China. Trax, a Singapore-based startup serving the retail industry, is eyeing growth opportunities in...

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Press Release

Trax and LenzTech join forces to digitize the physical world of retail at scale and speed of China

BEIJING and SINGAPORE, June 3rd 2019 – Trax, the world’s leading provider of computer vision and analytics solutions for the retail industry, and LenzTech, China’s leading retail AI and Big...

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In the news

AiThority Interview With Martin Smethurst, MD EMEA at Trax Retail

AiThority sat down with Martin Smethurst, Managing Director of EMEA at Trax, to ask fascinating questions about the impact of AI on how shoppers interact with the retail shelf, arguably...

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In the news

Israeli Innovators Transform How the World Buys and Sells

Whether it’s transforming mobile shopping, digitizing supermarket shelves or creating autonomous stores, innovators are leveraging cutting-edge technologies to disrupt the $30 trillion global retail market. As retailers and manufacturers embark...

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In the news

Retail Digital Journey, Trax Continues to Optimize Computer Vision Solutions

At present, the use of computer vision and artificial intelligence in the retail field is attracting more and more attention. The application of this technology has the opportunity to help...

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Press Release

Google Cloud for Retail: Helping retailers transform their businesses

This article contains excerpts from the Google Cloud blog.  The retail industry is going through a transformation driven by customers who expect a seamless experience between online and in store. These...

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Press Release

Trax and IRI Form Alliance to Enhance CPG Shelf Execution

Trax and IRI formed a new alliance to provide CPG manufacturers with greater insights for better and faster in-store execution and analytics. CHICAGO and SINGAPORE, April 4, 2019 - Trax, the leading provider of computer vision solutions...

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In the news

Trax Scoops 2019 Artificial Intelligence Excellence Award for Innovative Retail Tech Solution

PHILADELPHIA, March 12, 2019 — Trax, the leading provider of computer vision and analytics solutions for the retail industry, has been named a winner of the Artificial Intelligence Excellence Awards program. The Business Intelligence...

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Press Release

Trax Scoops 2019 Artificial Intelligence Excellence Award for Innovative Retail Tech Solution

PHILADELPHIA, March 12, 2019 -- Trax, the leading provider of computer vision and analytics solutions for the retail industry, has been named a winner of the Artificial Intelligence Excellence Awards program. The Business Intelligence...

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In the news
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Retailers Are Using Cameras to Help Keep Their Shelves Stocked. Here’s How

Retail store employees spend countless hours making sure that shelves are stocked with enough cereal, toilet paper and toothpaste for customers. At best, it can take workers half their shift...

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In the news

AWS vs Google vs Microsoft: Competition concerns fuel retail war between the big cloud three

While Amazon, Google and Microsoft all claim to be picking up customers in every conceivable vertical market, it is the retail sector where the competition between the big three cloud...

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In the news

#NRF2019: AB InBev testing drones to keep tabs on in-store stock

International brewer AB InBev has been testing the use of drones in a grocery store in Canada. Retail out-of-stocks represent a significant challenge for CPG companies and their retail partners,...

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In the news
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Here’s how Main Street retailers can use technology to save their businesses

When it comes to tech-infused retail, the rest of the world is outpacing the U.S., digitalizing stores in huge swaths while America stands still. China’s Alibaba and Israel’s Trax are...

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Press Release

Trax Announces Partnership With Google Cloud to Digitize Retail Stores

Trax’s industry-leading computer vision and IoT platform combine with Google Cloud infrastructure to deliver smarter solutions that elevate operational efficiencies for retailers and help create delightful experiences for shoppers. NEW...

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In the news

How Ai Will Change Brick-and-Mortar Retail in 2019

Data Iku takes an in-depth look at the shifting state of brick-and-mortar retail, and the many opportunities that new technologies have to improve efficiencies in physical stores with powerful metrics akin to e-commerce...

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In the news

The Future of Computer Vision: Q&A with Trax

In this thought-leading Q&A, Martin discusses with RetailTechNews the work Trax is doing with retailers, why the industry is adopting computer vision technology, and how retailers can make the most of...

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In the news

Grocery Stores: The IoT of Food

Ready or not, consumer packaged goods (CPGs) — those pre-wrapped items found in so many center aisles — are nudging grocery stores into the future. And so is Amazon. The...

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In the news

Google Cloud collaborating with Iguazio to enable real-time AI across the cloud and intelligent edge

Google Cloud and Iguazio’s hybrid cloud is enabling Trax, a provider of computer vision and analytics solutions for retail, to utilise Kubernetes and a cloud-native architecture without managing its underlying infrastructure. Trax’s retail...

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In the news

Focus on Fundamentals to Build the Store of the Future

As consumer preferences change and competition for shelf space intensifies, retailers and manufacturers need to provide more segmented, targeted shopper experiences to drive greater revenues. But lack of sufficient data...

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In the news
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5 Fascinating Ways Artificial Intelligence Is Changing the Retail Industry

1. Better shelf intelligence Even if you can pay for top billing in Whole Foods and elsewhere, you’re still competing with many other brands for visibility. That’s left an opening...

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In the news

Focus on shelf digitalization, Trax’s path to data insight

Yibang Power sat down with Trax’s own Nancy Wang, Managing Director of Greater China to conduct an in-depth interview discussing the emerging role of in-store digitalization and shelf data in...

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Press Release

Trax Selected as a Red Herring Top 100 Global

SINGAPORE – October 31, 2018 – Trax, the leading provider of computer vision and analytics solutions for retail, announced that Red Herring has listed Singapore-based Trax among “a hundred of...

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In the news

How Trax Uses AI to Manage Inventory

In an interview with PYMNTS, David Gottlieb, Trax’s general manager of global retail, discussed the company’s vision for digitized brick-and-mortar retailers, including how image recognition and AI can be harnessed...

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In the news
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How did Coca-Cola put fizz into its World Cup sales?

Following this year’s Fifa World Cup in Russia, Coca-Cola Hellenic Bottling Company (CCH), a major bottling partner for the global drinks brand, reported a 6.4% jump in revenues for the...

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In the news

On the Right Trax

Trax is aiming to transform the health of every shelf. Retail World attended its recent Innovation Day Melbourne to find out how. Today we are at a stage where the...

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In the news

Retail Intelligence Company Trax Raises $125 Million, Brings Cameras to Supermarket Shelves

Trax’s EMEA MD Martin Smethurst joins Computer Business Review for a chat Data shows that some will sell higher volumes if you stock more; they’re elastic. Others will sell the...

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In the news

In the War for Grocery Space, It’s Time for Retailers to Digitise the Grocery Shelf

In the world of retail, competition for shelf space is rife. Martin Smethurst, Managing Director of EMEA at Trax, believes that by digitising the shelves, the sector can make sure...

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In the news

Singapore image recognition solutions firm Trax leverages new retail in China

The traditional store has changed very little in the past century, said Nancy Wang, the managing director of Trax Greater China Region in an interview with KrASIA In China, when so...

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In the news

Consumer Goods Companies Are Gunning for Better Shelf Intelligence

The Motley Fool Industry Focus team dives into bespoke tech services which help the biggest beverage and packaged-foods companies gain real-time insight into grocery aisle trends. The more immediate feedback that a...

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In the news

5 Business Intelligence & Analytics Case Studies Across Industry

TechEmergence provides five case studies that illustrate how AI and machine learning technologies are being used across industries to help drive more intelligent business decisions. While not meant to be...

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In the news

Beyond Amazon Go: 3 Companies Driving the Future of Retail in Asia

Asia’s retail-tech products are not exploratory R&D concepts or trials from a corporate giant trying to innovate, but the core offerings of fast-growing start-ups. These retail-tech products are changing the...

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Press Release

Trax Closes US$125 Million Investment Round Led by Boyu Capital

Funding to further support global expansion of the company and accelerate mass-market deployment of its retail solutions. SINGAPORE – June 29, 2018 – Trax, the leading provider of computer vision...

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In the news

How Far Will Shiny Digital Tools Take Global Beverage Giants?

How might tiny companies with cutting-edge data analysis tools assist multinational beverage concerns in competing for valuable shelf space? A recent article in Forbes notes that this year, beverage giant...

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In the news

Artificial Intelligence, Computer Vision, and Robotics in Brick and Mortar Retail

As retailers look for ways to revolutionize the customer experience and deliver operational cost savings, many have turned to Artificial Intelligence (AI), computer vision, and robotics for answers. These potentially...

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Press Release

Trax Innovation Day World Tour 2018 kicks off on May 18 in Melbourne

Annual event designed to educate and inspire decisions makers on how to transform shelf health and revolutionize the retail experience. Today Trax announced the launch of the Trax Innovation World...

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In the news

The future of physical retail depends on digital embrace

As major technology players disrupt the physical retail market, stores large and small must innovate and think like digitally native companies. This means that retailers and CPGs need to be...

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In the news

Could consumers drive a tech revolution in businesses?

When is the right time to invest in new technology? It’s a big leap for many companies, changing from ‘the way we’ve always done things’ to new, digital ways of...

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In the news

IT Can Help Brick-and-Mortar Retail Compete Using Data Analysis

The problem for a physical store is accurate inventory management so shoppers, not just salespeople, have some idea of what's on its shelves. Most retail IT admins should start there:...

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In the news

Independent Grocer In Athens, Georgia, Testing Shelf-Scanning Robot

A robot comes out of the backroom each morning at 1 a.m. at the Bell’s Food Store at 995 Hawthorne Avenue in Athens, Georgia. It heads to the first aisle...

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Press Release

Trax Enters China’s Retail Market with Breakthrough Computer Vision & Analytics Platform

Trax will help CPGs and retailers operating in the Greater China Region (GCR) gather real-time intelligence on how their products are performing in store, and optimize their in-store execution to...

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Press Release

Trax Acquires Quri to Unleash the ‘Power of the Crowd’

With this acquisition, CPG companies can now leverage on-demand platforms that can deploy auditing services in near real-time, rather than traditional research methods that can take weeks. SINGAPORE, January 18,...

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Press Release

Trax Redefines Frictionless Retail with Industry-First, Real-time Computer Vision & IOT Solution

Our new solution, Retail Watch aims to help retailers ensure every store is made more productive, profitable and future-proof. SINGAPORE, January 12, 2018 Trax, the world leader in computer vision...

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Press Release

Frost & Sullivan awards Trax with the 2017 Product Innovation Award for its Industry-First Computer Vision Solutions

Trax's unique computer vision platform allows CPG brands and retailers to increase store auditing accuracy and boost sales by 3-5%. Singapore, Oct. 19, 2017 - Based on its recent analysis of...

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In the news

Frost & Sullivan awards Trax with its 2017 Product Innovation Award for its Industry-First Computer Vision Solutions

Trax addresses multiple brand and retailer issues through use of its proprietary computer vision technologies to uniquely identify every product on a store shelf with digital photos taken on a...

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Press Release
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Trax launches new augmented reality in-store execution solution, the first of its kind for the retail industry

Trax's AR solution is a first of its kind for the industry, enabling CPG manufacturers and retailers to effortlessly digitize the shelf to better measure and perfect their in-store execution....

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Press Release
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Trax Partners with Acosta to Increase U.S. Footprint and Enhance Shelf Digitization

Following the recent launch of Shelf Intelligence Suite — a new joint offering from Trax and Nielsen — Trax, the world leader in computer vision for retail, announced today a...

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Press Release
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Trax Acquires Nielsen Store Observation (NSO) Assets In USA

Trax, the world leader in computer vision for retail, announced today that it has acquired Nielsen’s Store Observation (NSO) project-based services in the US market. NSO is the market leader...

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Press Release
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Computer Vision and Retail Intelligence Company Trax Closes US$64 Million Investment led by Warburg Pincus

Largest Round of Capital Raised to Date to Fuel the Company’s Global Growth Warburg Pincus to Become the Largest Institutional Shareholder of Trax SINGAPORE – June 29, 2017 – Trax, the...

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Press Release

Trax highlighted in Gartner Report

A recent Gartner reports states that image recognition can increase productivity, improve shelf insights, and help drive sales. We couldn't have said it better. On February 21, 2017, Gartner Research Director,...

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Press Release
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Trax and Nielsen Form Alliance to Bring Unprecedented Shelf Insights to FMCG Industry

Los Angeles, CA/ New York, NY - June 22 2017, 8am EST - Trax, the world leader in computer vision for retail, and Nielsen (NYSE: NLSN) announced today an alliance...

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In the news

Robots, coming to a store near you

Yes, it’s official. The robotics revolution is coming to retail, as it is in many industries. I know robots roaming store aisles probably still sounds like something from “Back to...

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In the news

The Future Of Retail: The Technologies Turning The Tide For The UK’s High Streets

With UK retail sales in permanent decline for the first quarter of 2017, Britain's high streets are facing an uphill battle. Stores see more consumers turning to the internet for...

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In the news

Retail Innovation: What the future holds for brick and mortar stores

Computer vision technologies are now increasingly being used by field reps and sales staff to provide highly accurate shelf insights, and as an alternative to manual store audits that can...

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In the news

Retail Innovation: How convenience stores can stay one step ahead of the game

Technology giant Amazon shook up the convenience sector last year when it revealed plans for Amazon Go – a checkout free, ultra-convenient shopping experience powered through a free-to-use mobile app...

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Press Release
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IoT is driving customer experience, savings and operational efficiencies

This article was originally published on Retail Customer Experience magazine. Atlanta, USA - 5th April 2017 - Advanced developments in Internet of Things technology is providing retailers a slew of benefits,...

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In the news

IoT proving valuable in driving customer experience, savings and operational efficiencies

Advanced developments in Internet of Things technology is providing retailers a slew of benefits, from faster product replacement to product performance, and is increasingly being embraced by household brands to...

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In the news

Image Recognition Can Help Consumer Goods Manufacturers Win at the Retail Shelf

Image recognition technology can increase sales force productivity, improve shelf condition insights and help drive incremental sales. CIOs of consumer goods manufacturers should understand current uses and limitations, as well...

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In the news

Shelf Intelligence Suite by Trax/Nielsen takes retail activity optimization (RAO) to totally new levels

The upshot of the new Trax/Nielsen offering, Shelf Intelligence Suite, is that it will create a new syndicated, digital offering to provide greater and more frequent visibility into what is...

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Press Release

Trax Wins Deloitte 2016 Technology Fast 500™ EMEA Award

SINGAPORE, Singapore – 8th February 2017 – Trax Image Recognition was named one of the fastest growing technology companies on the Deloitte Technology Fast 500™ EMEA list, a ranking of...

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In the news

Meet the growth-makers: Deloitte 2016 Technology Fast 500™

Trax was named one of the fastest growing technology companies on the Deloitte Technology Fast 500™ EMEA list, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and...

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Press Release

Investec Bank leads a $19.5 million investment in Trax Image Recognition

Singapore, 6 February 2017 — Trax Image Recognition (Trax), the world leader in image recognition for retail, has completed another round of funding at US$ 19.5 million with lead investor,...

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In the news

Trax Combines Robotics And Image Recognition To Improve In-Store Efficiency

If you see a six-foot-tall robot roaming your neighborhood supermarket in the next few months, it's not an escaped Roomba run amok. It will be a pilot test of Trax...

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In the news

Supermarkets Leading the Way With AI Insights

Many supermarkets and consumer goods manufactures are using AI platforms, like image recognition, to gather data which can deliver actionable insights to help identify the optimal shelf positioning of products,...

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Press Release
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Trax and Fetch Robotics Unite for Better Retail Insights

Trax Image Recognition (Trax), the world leader in computer vision solutions for the retail industry and consumer packaged goods manufacturers, has announced its first partnership in the robotics industry. This...

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In the news

AI gives physical retailers the ammo to fight back

Online retailers are continuing to innovate their services to drive consumer shopping habits to online platforms - whether it's receiving products an hour after purchase, or drone deliveries. However, one...

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Trax Wins Deloitte 2016 Technology Fast 50™ Award

The Fast 50 ranking honours business growth and technological innovation as well as Israeli entrepreneurial spirit

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Press Release
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Trax Names Guy Mordoch Chief Operating Officer

As COO, Mordoch will have responsibility for all of the company’s day to day activities including sales and delivery…

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Trax Turns 6!

Trax is proud to have completed another milestone, celebrating its 6th Anniversary!

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In the news

Transforming the Retail Sector One Image at a Time

Retailers and consumer packaged goods (CPG) manufacturers spend billions of dollars every year on technology that helps them better understand market trends, brand performance and customer experiences. Their investment delivers...

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Press Release

Trax hosts Innovation Day in Singapore

Trax hosted its first Innovation Day in APAC, at the Marina Bay Sands Singapore, bringing together 3 of the…

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Trax Innovation Day comes to Dusseldorf, Germany

Trax hosted its 3rd Innovation Day in the EMEA region, gathering CPG & Retail experts in the German markets.

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Shelf life: how AI will soon be in charge of product displays

Retailers are looking towards artificial intelligence (AI) such as image recognition technologies to help enhance sales staff productivity as well…

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In the news

Shelf life: how AI will soon be in charge of product displays

Retailers are looking towards artificial intelligence (AI) such as image recognition technologies to help enhance sales staff productivity as well as make them be more competitive against their peers. Alexander...

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In the news

Productive and Profitable

Today, retailers are bombarded with new technologies, all promising to help alleviate some problem or issue. While it can be easy to ignore these pitches, retailers might want to reconsider,...

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In the news

‘Human’ bots are chatting up customers

KPMG and the Consumer Goods Forum have just released research revealing that retail and manufacturing executives are investing significantly in. According to the research, usage of techniques such as predictive...

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In the news

Targeting Out-of-stocks – Continued

As well as being one of the founding fathers of the United States, Benjamin Franklin was a noted inventor, scientist and author who in 1789 famously wrote, “In this world,...

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Trax Image Recognition Raises $40M in Series C Funding

Trax has raised US$40 million in a Series C round from existing shareholders to support the growth, new product…

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This Singapore startup has grown globally with its image recognition tech

Trax on Tech in Asia: With retail clients and partners worldwide, as well as the ability to use the…

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In the news

This Singapore startup has grown globally with its image recognition tech

When talking about technological innovation and the way it tends to rewrite the rules of particular industries, the area of fast-moving consumer goods (FMCGs) – things like drinks and processed...

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Press Release

Trax is a sponsor at POI Brussels

Trax is proud to be a 3rd time gold sponsor and speaker at Promotion Optimization Institute, Brussels, a reputed forum…

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Trax @ Retail & Consumer Goods Analytics Summit 2016

Trax was a gold sponsor and panellist next to tech giants like IBM, Oracle, Mindtree and Hitachi at the…

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In the news

Image recognition and processing in retail: More possibilities with cloud

In the competitive retail environment today, image recognition technology offers many tangible benefits to retailers, especially in the area of digital merchandizing, in-store measurement, and analytics. Joel Bar-El, CEO of...

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Press Release

Trax hosts Innovation Day in London

Trax hosted its second Innovation Day, this time in London at The Shard, connecting leaders from the Retail and…

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Trax Appoints Steve Hornyak to Lead Expansion Across Americas

Retail market data disruptor makes key hire

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Trax Image Recognition Recognized Among Top 10 Analytics Solution Providers 2016 by Retail CIO Outlook

Trax Image Recognition makes it to Retail CIO Outlook’s Top 10 Analytics Solution Providers list for its expertise in…

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Trax @ Surge 2016

Trax is proud to be invited as a panel speaker at Surge, bringing together decisions-makers from Fortune 500 companies,…

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PYMNTS.com: Trax Puts Big Data On The Shelf

What do consumers see when they’re standing in front of a shelf or a product display? Retailers would hope…

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Press Release
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Trax turns 5!

November 2015 is a special month for Trax as it marks our 5th anniversary.

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Insightful.Mobi partners with Trax Image Recognition to drive advanced in-store shelf monitoring and analysis for consumer goods companies

Trax Image Recognition (Trax), a leading technology provider of in-store shelf monitoring and analysis powered by image recognition, today announced…

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Trax Gets a Facelift!

The Trax website gets a facelift! New redesign puts the user at the forefront,has features fresh design, and includes…

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Computer Vision Technology: The Uses You Never Thought Of

IDG Connect – With growing anticipation for Google‘s self-driving cars and London tech company Blippar being adorned with ‘unicorn’…

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TRAX@FMCG in Russia 2015

Trax is a proud to return as a key sponsor of the FMCG in Russia event for the second…

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Trax@ECR Tag 2015

Together with channel partner Symphony EYC, Trax is participating in ECR Tag 2015, which takes place at the World…

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Trax@The NPD Food & Drink Conference 2015

Trax is a proud sponsor of The NPD Food & Drink Conference 2015, an industry-led conference and networking event…

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Retail Week’s Start-Up Of The Week: In-Store Image Recognition And Analysis Platform Trax

Retail Week, UK, 8 September 2015 – Trax is an image recognition tool that staff can use in-store to…

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The ‘Eyes’ That Help A Store Track Its Goods

A Singapore-based firm has employed computer vision technology in a mobile service designed to improve efficiency in the retail…

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Trax to Host Tel Aviv Data Scientists Networking Gala

As part of Analytics Awareness Week, Trax will be hosting the Tel Aviv Data Scientists Networking Gala at our…

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Trax in the Grocer, UK

Trax has been featured in The Grocer, a leading UK-based magazine targeted at the FMCG industry.

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Trax@Popai 2015 Shopper Summit

Together with our partner Wired2Cloud, Trax will be co-sponsoring the POPAI 2015 Shopper Summit, held on 8 September 2015…

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Automated shops: Image recognition knows when shelves are empty

Supermarket shelves can use image recognition cameras to scan the amount of stock on the shelves and alert staff…

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Trax Image Recognition to Partner with Coheris and Deliver Enhanced Merchandising to the Retail Industry

SINGAPORE, May 19, 2015 – Trax Image Recognition (www.traxretail.com) has signed an OEM partnership agreement with Coheris, a French…

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Trax@ Food & Drink – Trends & Innovations

We are pleased to announce that Trax will be participating at the Food & Drink – Trends & Innovations…

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Trax@POI Global Promotion Optimization Summit

Trax is a proud sponsor of the POI Global Promotion Optimization Summit held on 12-13 May 2015 at the…

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Trax@ Innovfest Unbound Singapore 2015

We are excited to share that Trax is participating in InnovFest UnBound at the Suntec Convention & Expo Centre…

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Trax@MRMW New York

Trax is proud to be a sponsor at the Market Research in the Mobile World (MRMW) North America conference,…

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Trax@Coca-Cola Hellenic Russia 2015 Leadership Conference

Trax tier-one client Coca-Cola Hellenic (CCH) Russia held its 2015 Leadership Conference in Moscow on 27 February 2015.

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Trax hosts first ever webinar with AFS Technologies

Trax hosted its first ever webinar in collaboration with partner, AFS Technologies on 4 March 2015.

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Trax@Israel Machine Vision Conference 2015

Trax Image Recognition (Trax) is an invited guest speaker and sponsor at the premier computer vision event, the 6th…

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Trax partners with spring mobile solutions to deliver enhanced monitoring and analysis for the retail industry

Singapore, 10 March 2015 – Trax Image Recognition, a leading technology provider of in-store shelf monitoring and analysis powered…

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Trax@Executing Shopper Insights Congress 2015

The annual forum for fast moving consumer goods (FMCG) companies in the UK, Executing Shopper Insights Congress, took place…

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Trax@EuroCIS 2015

EuroCIS is Europe’s leading trade fair for retail technology. The event offers inspiration and innovation, and provides insights for…

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Trax Partners with Symphony EYC to deliver iCapture

Singapore, 13 January 2015 – Trax Image Recognition (Trax), a leading provider of in-store shelf monitoring, analysis and technology…

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Trax@NRF Retail’s BIG Show 2015

Trax is participating at the NRF 10th Annual Retail’s BIG Show 2015, held at the Jacob K. Javits Convention…

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Trax Image Recognition Receives Its Largest Cash Investment of US$15 Million To Date

Trax Image Recognition, a leading provider of in-store shelf monitoring, analysis and technology powered by image recognition, today announced…

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Trax Announces Key Partnership with MSPS

Trax Image Recognition, a leading provider of in-store shelf monitoring, reporting and analysis, today announced a key partnership with…

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Trax Partners with Retail-Scan to Deliver India’s First Image Recognition Solution for FMCGs

Trax Image Recognition, a leading provider of in-store shelf monitoring, reporting and analysis, today announced a key partnership with…

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Trax@FMCG in Russia, Moscow!

Trax is proud to be a key sponsor at The 4th FMCG IN RUSSIA event, held from 8 to…

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TRAX CEO JOEL BAR-EL SHARES HOW IMAGE RECOGNITION IS GAME CHANGER IN RETAIL

(Singapore, Nov. 14, 2014) – In the latest edition of Enterprise Innovation, Trax CEO Joel Bar-El shares his insights…

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TRAX PUTS COCA-COLA AMATIL ON BRW’S LIST OF 50 MOST INNOVATIVE COMPANIES 2014

Trax has been featured on renowned online business site, BRW. The Australian site focuses on innovators, disruptors and leaders…

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TRAX PARTNERS WITH AFS TECHNOLOGIES TO PROVIDE CPGs WITH REAL-TIME RETAIL EXECUTION SOLUTIONS

Trax Image Recognition today announced an agreement with AFS Technologies that will enable both parties to co-market their respective…

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Trax Image Recognition Mentioned as a Leading Technology Provider in Gartner Digital Business Report

Trax announced today that it has been mentioned as one of the technology providers in Gartner’s digital business report,…

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TRAX RECOGNIZED IN GARTNER HYPE CYCLE FOR CONSUMER GOODS 2014

Trax Image Recognition has been mentioned as a sample vendor in the Gartner “Hype Cycle for Consumer Goods 2014”…

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Trax@IIEX, Atlanta!

Come down to our booth, chat and view a live demo of our Trax image recognition application.  And join…

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Trax Airs Again on Bloomberg Int’l

Boca Raton, FL (February 27, 2014) — MMP (USA), Inc. is pleased to announce that Trax Technology will be…

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Another Successful Investment for Trax Technology Solutions

(Singapore, Dec. 4th, 2013) Trax Technology Solutions Pte Ltd. (Trax), has announced another investment round from the original stakeholders….

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Trax image recognition Nominates New Board

Mr. Gati brings to Trax image recognition wealth of experience in financial markets and corporate growth strategies. Mr. Gati…

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Trax image recognition was Selected to Appear on 21st Century Business

(26 Aug 2013) Boca Raton, FL — 21st Century Business is an award winning targeted business show that is…

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Trax image recognition Closes Successful Round-A

06 August 2013 Trax image recognition Technology Solutions Pte Ltd., a leading provider of in-store auditing and shelf monitoring…

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