Empower your field force to make smart decisions in-store and at shelf
Trax Field Optimizer empowers sales reps and merchandisers with real-time, computer vision-powered shelf insights. At headquarters, analytics dashboards enable supervisors and sales managers to monitor and optimize the execution performance of their field force.
You’ll learn where reps stand versus their shelf targets, and will be able to identify the biggest opportunities to close retail execution gaps, fix the shelf, and perform fact-based selling.
Trax Field Optimizer
An all-in-one solution, the Optimizer helps you implement faster store checks with better retail execution, leverage timely data, empower your field teams, improve category management and space allocation, realize higher sell-ins, and increase product availability.
Inexact, inefficient audits
Product availability is mission critical. But it’s costly to have store reps manually check each shelf, because human eyes often miss execution errors.
Real-time data—and action
Trax's computer vision platform analyses shelf images and generates accurate, granular KPIs with SKU-level data points and share of shelf data. In store actions are recommended in real-time.
Faster audits, more coverage
Trax Field Optimizer allows you to avoid time-consuming audits and work more efficiently to expand store coverage, ensure market share, and drive sales.
How it works
Trax Field Optimizer delivers actionable real-time execution reports to drive the best performance in the field. Within minutes of uploading a shelf photo, your field force will know exactly how to close execution gaps. They’ll also have access to sales data that will enable them to achieve targets and build better customer relationships with every store visit.
You’ll know immediately whether your products are getting their fair share of shelf and how that is impacting sales performance.
See at a glance whether your products are getting their fair share of space.
Make sure your core products are on shelf
Trax Field Optimizer helps your field reps quickly understand the availability of the core range.
Out-of-stock alerts are generated so that your reps can take action while in front of the shelf. If they’re unable to replenish product immediately, they can submit an out-of-stock reason.
Claim your fair share of shelf space
Product placement is key. Ensuring that your products are allocated adequate shelf space compared to competitor brands is critical to reaching your sales targets. Trax Field Optimizer gives your reps visibility into linear share-of-shelf and share-of-facings.
This critical intelligence makes it much easier to measure share and ensure your products are getting fair shelf space and number of facings relative to overall category sales in each store. You’ll understand how your field team is performing, where your KPI gaps are, and how these metrics are evolving over time. You’ll also be able to uncover growth opportunities and drive successful new product launches.
Understand how your field team is performing, where your KPI gaps are, and how these metrics are evolving over time.
Monitor and improve field team performance
Trax Field Optimizer helps supervisors spot execution gaps and understand how each of their team members contribute to these gaps. Cross-team issues and individual challenges alike are revealed with a few clicks.
Uncover root causes for out-of-stocks
Trax Field Optimizer allows supervisors to track the reasons for OOS at scale. Once any underlying issues have been highlighted, supervisors can identify persistent issues at any level across the supply chain and execution cycle and act quickly.
Dashboards provide visibility into assortment compliance and enable you to visualize assortment compliance per store type.
Dashboards provide visibility into assortment compliance. Here, you can visualize assortment compliance per store type.
Track your distribution for every SKU in every store
Trax Field Optimizer helps sales operations and sales management teams gain visibility into assortment compliance up to the most granular level: per category, per retail partner, per store type, per product hierarchy, per store, per SKU, you name it!
Why Trax Field Optimizer?
Trax Field Optimizer’s image recognition capabilities have revolutionized the store visit, empowering you to fix auditing and stocking issues quickly and precisely.
AI-powered measurement
An AI-powered solution built to consistently measure and improve in-store execution, meet benchmarks, and increase profitability.
An out-of-the-box solution
An out-of-the-box solution designed for and with in-store execution professionals.
An empowered field team
A management solution developed to empower, motivate, and support field teams every day.
- Head of Customer Marketing In-Home
We had an immediate benefit. We had cost savings. We stopped using external auditors and reduced our audit costs by 80%. Plus, we increased our store coverage by 60%. And we also observed higher accuracy in the results.