CPG | Shopper Engagement | Trax

A rewarding
omnichannel solution

Trax’s Shopkick inspires shoppers to watch, touch, and buy your brands.

Create lifetime fans

Create long-lasting relationships with your audience and foster a shopping mindset.

A game changer

Gamification builds loyalty without margin-diluting coupons.

Pay for what works

Maximize your marketing budget and only pay for performance.

Full-funnel marketing,
more-fun shopping

Shopkick is a location-aware app that leads shoppers from browsing in-app branded content to stores and down the checkout aisle. They earn points for gift cards. You earn loyal customers.

Drinking yogurt in store

A very long engagement

Get products into customers’ hands and create lifetime fans. Our innovative engagement platform rewards consumers who scan items in stores with “kicks” points. Motivated users have already scanned over 610 million times!

A golden touch

According to NCSolutions, you’ll beat out competitors when shoppers touch your goods, making Shopkick a great solution for new launches.

Create a good feeling

A consumer who interacts with your packaging — reading ingredients, analyzing photos, considering promises — is more likely to trust your brand.

See how it works
TESTIMONIALS
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Leading Laundry Detergent Brand

Shopkick curated engaging in-app content to reach consumers at home and build product awareness before their visit to the store. Once in store, Shopkick used rewards-based kick incentives to guide shoppers to the product at shelf, direct attention away from competing brands, and drive consideration in the aisle.

See all of our customer stories
Shopper-man-phone

A game changer

Discounting doesn’t create lasting relationships, but it can harm brand equity. By gamifying the conversion process, Shopkick makes consumers enjoy buying brands over and over. Give loyal users opportunities for bonus points by upselling while they’re in stores.

The price of loyalty

Consumer loyalty might be priceless, but coupons have significant costs for producers. Convert more customers at lower costs with a points program that doesn’t disincentivize buying at full price.

Learn more
TESTIMONIALS
image description
Leading Laundry Detergent Brand

Shopkick curated engaging in-app content to reach consumers at home and build product awareness before their visit to the store. Once in store, Shopkick used rewards-based kick incentives to guide shoppers to the product at shelf, direct attention away from competing brands, and drive consideration in the aisle.

See all of our customer stories
Young woman using phone and choosing products in supermarket

Pay for what works

Measure the effectiveness of your marketing campaigns and only pay for performance. Our payment model is based on verified video views, in-store interactions, and actual online and in-shop purchases.

Incremental sales for a 7.6:1 ROI

When Kraft wanted to boost sales, they used Shopkick. Consumers who engaged directly with the goods bought beyond expectation — 55% weren’t even planning to purchase before their store visit!

Getting to know them

Shopkick collects proprietary, first-party data that provide insights into every step of the consumer shopping journey, allowing you to make more impactful marketing decisions.

See Shopkick in action

Shopper engagement solution
for CPGs

Want to see high ROI, earn new loyal shoppers, and gain insightful consumer data? Reach out to our dedicated CPG team to learn how Shopkick can gamify your brands.

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Shopkick

App-based rewards for shoppers who interact with your marketing and products.

Learn More

Speak to a CPG expert

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Othilie Nicod

SVP, Product Marketing CPG

As SVP Product Marketing for CPG solutions, Othilie is your go-to person for any question about our solutions and capabilities for CPG companies.

GET IN TOUCH
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Tamas Lupkovics

Director of CPG Solutions

As the Director for CPG Product Management, Tamas oversees all components of the Trax CPG platform, including mobile, web and BI.

Recommended reading

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Resource

Innovation Summit 2020 – Shopkick

Social distance customer engagement strategies, Brad Godwin, RVP, Shopkick (A Trax Company)

Read More
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