Consistent Shopper Engagement
Trax’s Shopkick inspires shoppers to watch, touch, and buy your brands.
Create lifetime fans
Create long-lasting relationships with your audience and foster a shopping mindset.
Full-funnel marketing,
more-fun shopping
Shopkick is a location-aware app that leads shoppers from browsing in-app branded content to stores and down the checkout aisle. They earn points for gift cards. You earn loyal customers.
A very long engagement
Get products into customers’ hands and create lifetime fans. Our innovative engagement platform rewards consumers who scan items in stores with “kicks” points. Motivated users have already scanned over 610 million times!
A golden touch
According to NCSolutions, you’ll beat out competitors when shoppers touch your goods, making Shopkick a great solution for new launches.
Create a good feeling
A consumer who interacts with your packaging — reading ingredients, analyzing photos, considering promises — is more likely to trust your brand.
Shopkick curated engaging in-app content to reach consumers at home and build product awareness before their visit to the store. Once in store, Shopkick used rewards-based kick incentives to guide shoppers to the product at shelf, direct attention away from competing brands, and drive consideration in the aisle.
A game changer
Discounting doesn’t create lasting relationships, but it can harm brand equity. By gamifying the conversion process, Shopkick makes consumers enjoy buying brands over and over. Give loyal users opportunities for bonus points by upselling while they’re in stores.
The price of loyalty
Consumer loyalty might be priceless, but coupons have significant costs for producers. Convert more customers at lower costs with a points program that doesn’t disincentivize buying at full price.
Shopkick curated engaging in-app content to reach consumers at home and build product awareness before their visit to the store. Once in store, Shopkick used rewards-based kick incentives to guide shoppers to the product at shelf, direct attention away from competing brands, and drive consideration in the aisle.
Pay for what works
Measure the effectiveness of your marketing campaigns and only pay for performance. Our payment model is based on verified video views, in-store interactions, and actual online and in-shop purchases.
Incremental sales for a 7.6:1 ROI
When Kraft wanted to boost sales, they used Shopkick. Consumers who engaged directly with the goods bought beyond expectation — 55% weren’t even planning to purchase before their store visit!
Getting to know them
Shopkick collects proprietary, first-party data that provide insights into every step of the consumer shopping journey, allowing you to make more impactful marketing decisions.
Shopper engagement solution
for CPGs
Want to see high ROI, earn new loyal shoppers, and gain insightful consumer data? Reach out to our dedicated CPG team to learn how Shopkick can gamify your brands.
Speak to a CPG expert
Tamas Lupkovics
Director of CPG SolutionsAs the Director for CPG Product Management, Tamas oversees all components of the Trax CPG platform, including mobile, web and BI.
Recommended reading
Innovation Summit 2020 – Shopkick
Social distance customer engagement strategies, Brad Godwin, RVP, Shopkick (A Trax Company)