The Official Trax Blog

Take your teams to the next level with actionable insights, perspectives and the latest developments in CPG and retail technology.

FEATURED ARTICLE

Visionary investors back Trax to drive the future of retail with $640 million Series E funding round

Trax has secured $640 million in financing led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This Series E round of primary and secondary capital also includes support from new investors OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV.

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Latest updates

Eyes on the consumer, hands on the keyboard: The mantra in CPG Analytics

In our quest to find out how the analytics and insights space is evolving in the consumer packaged goods (CPG) industry, we recently spoke with some trail-blazing analytics executives. We...

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The time has come for AI-driven on-demand merchandising

The COVID-19 pandemic has reset retail. With on-premise channels such as hotels, bars, restaurants, and airports suspending their operations or permanently shutting down, an estimated US$350 billion is moving to...

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5 grocery retail trends shaping the industry in 2021

5 key takeaways from the Trax Retail Renaissance virtual roundtable held on 15 April 2021, where a panel of six distinguished retail experts, moderated by CNN anchor Richard Quest, discussed some of the most important trends and challenges retailers face today.

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Traxer in the Spotlight: Cecile Garrett explores new frontiers in product management and around the world!

Get to know Product Manager Cecile Garrett from the Paris office who is responsible for maximizing our performance by delivering product features. When she’s not busy managing the product teams, she’s exploring places around the globe- all the way to the bottom of the ocean.

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Traxer in the Spotlight: Koh Nishimura loves challenges both at work and in the great outdoors!

Koh Nishimura is a Sales Manager who started at Trax one and a half years ago. When he’s not busy finding new leads in the Japanese market, he’s looking for...

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Traxer in the spotlight: Chen Kashash shares her milestone moments at Trax from career growth to a marriage proposal!

From managing recruitment to, developing a dynamic and successful working environment and even getting engaged in the Trax office- Trax Senior HR Manager Chen Kashash shares her colorful career so far at Trax and the things that bring her joy at work.

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Visionary investors back Trax to drive the future of retail with $640 million Series E funding round

Trax has secured $640 million in financing led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This Series E round of primary and secondary capital also includes support from new investors OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV.

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International Women’s Day 2021: Up close and personal with Kata and Katya

In celebration of International Women’s Day, we are excited to highlight the incredibly diverse and talented women across Trax. Throughout the month of March, we will be sharing peer-to-peer interviews...

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International Women’s Day 2021: Catching up with Swapna and Lena

In celebration of International Women’s Day, we are excited to highlight the incredibly diverse and talented women across Trax. Throughout the month of March, we will be sharing peer-to-peer interviews with women in various roles and life stages to discuss their careers, how they manage their wellbeing, and where they look for inspiration.

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International Women’s Day 2021: Coffee talk with Betty and Sivan

In celebration of International Women’s Day, we are excited to highlight the incredibly diverse and talented women across Trax. Throughout the month of March, we will be sharing peer-to-peer interviews...

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Featured authors

Connie Cheng Executive VP, Strategic Initiatives
Connie is the EVP of Strategic Initiatives at Trax, primarily responsible for identifying new avenues of growth through alliances and partnership collaboration. She is passionate about bringing technology-enabled capability and superior insights to help the CPG clients win in the marketplace.
Ariel Sternfine Director, Product Marketing
Ariel combines his background in engineering, product management and product marketing together to bring solutions to market for Trax’s retail customers. He is a true customer advocator and is passionate about transforming brilliant ideas into valuable products.
Lee Barwin Head of Marketing, Retail Solutions
Lee is the Head of Marketing for Retail Solutions at Trax. As a highly experienced marketing leader for retail technology, Lee is passionate about revitalizing retail via the digitization of grocery stores.

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