The Official Trax Blog

Take your teams to the next level with actionable insights, perspectives and the latest developments in CPG and retail technology.

FEATURED ARTICLE

3 problems, one dynamic solution: How one of America’s biggest CPGs uses Trax Dynamic Merchandising across its sales operations

Trax reporting and analysis sets them apart. This coupled with their speed and the way they manage each project from start to finish with total focus on outcomes is why we used Trax DMX during the pandemic and why we plan to expand with Trax over coming years.

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Latest updates

3 ways emerging brands can win and retain consumers

Here are 3 tips from experts on how emerging consumer packaged goods (CPG) brands can gain and retain new consumers.

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Ex-buyers spill the beans on how emerging brands can get into – and stay in – coveted retailers

For emerging brands, getting into large retailers isn’t easy. These five secrets from ex-buyers at Target can ensure they secure themselves a spot and stay there.

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Highlights from the 2022 Category Management Conference

Held at the Gaylord Palms Resort and Convention Center in Florida, the 2022 CMA | SIMA Conference presented an opportunity for much-needed discussions on the business-critical issues facing today’s retail industry. 

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How Mars Petcare drove category growth with Trax

The retail landscape is evolving. With the huge shift of shoppers to e-commerce in recent years, CPG companies are recognizing the importance of building scalable strategies both in-store and online....

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3 problems, one dynamic solution: How one of America’s biggest CPGs uses Trax Dynamic Merchandising across its sales operations

Trax reporting and analysis sets them apart. This coupled with their speed and the way they manage each project from start to finish with total focus on outcomes is why we used Trax DMX during the pandemic and why we plan to expand with Trax over coming years.

Read more

6 ways retailers can benefit from crowdsourced labor

Trax Dynamic Merchandising gives retailers several advantages by combining industry-leading technology with Trax Flexforce — an on-demand, flexible workforce.

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How retailers can ensure shopper retention in the omnichannel era

With the surge in online shopping, how can grocery retailers keep customers coming back for more? By ensuring on-shelf product availability and reducing the need for substitutions.

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Why you should switch over and upgrade your merchandising solution today

Upgrade your merchandising model with Trax Dynamic Merchandising and Flexforce — the modern, flexible and on-demand merchandising solution.

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Why CPG leaders build Perfect Stores

In this blog, we explain why Perfect Stores are more relevant than ever and how to optimize their impact.

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Featured authors

Connie Cheng Executive VP, Strategic Initiatives
Connie is the EVP of Strategic Initiatives at Trax, primarily responsible for identifying new avenues of growth through alliances and partnership collaboration. She is passionate about bringing technology-enabled capability and superior insights to help the CPG clients win in the marketplace.
Ariel Sternfine Director, Product Marketing
Ariel combines his background in engineering, product management and product marketing together to bring solutions to market for Trax’s retail customers. He is a true customer advocator and is passionate about transforming brilliant ideas into valuable products.
Lee Barwin
Lee Barwin Marketing Director, Retail & Merchandising Solutions
Lee is the Marketing Director, Retail & Merchandising Solutions at Trax. As a highly experienced marketing leader for retail technology, Lee is passionate about revitalizing retail via the digitization of grocery stores.

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