Retail Management Blog
Explore Trax’s latest resources, blog posts, client success stories and webinars that will help make an impactful difference to the retain management strategy of your organization. From how to guides and solutions relating to the retail and CPG industry, to all the latest retail news and sector developments, Trax’s retail management blog covers all the areas that you will need to improve the bottom line of an organization and help optimize its retail management implementation.
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Retail Data, Recalibrated: Getting Closer to the Truth on Shelf
CGT, Analytics Unite
Data is becoming a sense of a buzzword today, and it’s not a lack of data that is the issue...
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In today’s fast-moving retail world, real-time shelf visibility isn’t a luxury—it’s a necessity. Out-of-stocks, phantom inventory, and poor execution are daily threats to b...
In today's competitive landscape, retail excellence is not just a goal—it's a necessity. Discover the shared truths that drive successful retail strategies and elevate customer experiences. From understanding consumer behavior to leveraging technology, the secrets to thriving in the retail world are more accessible than ever. Join us as we explore the key principles that can transform your business, enhance brand loyalty, and boost sales. Whether you're a seasoned retailer or just starting out, these insights will empower you to navigate the complexities of the market and achieve lasting success. Dive in and unlock the potential of your retail journey!
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It’s National Pet Day! Whether they’re winged, whiskered, scaly or tailed, our pets are more than just animals – they’re family. And it turns out that Americans show their ...
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Today is National Snack Day, and Americans’ love affair with our sweet and salty treats is known worldwide. We have a staggering variety of choices at our fingertips–but which ...
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In today’s crowded retail aisles, its not only about customer experience, but customer engagement is crucial, as capturing a consumer’s attention requires more than just eye-ca...
Discover how Nestlé Health Science transformed their marketing approach by leveraging Shopkick's innovative platform. In a competitive landscape, they harnessed the power of mobile engagement to drive conversions and connect with consumers in meaningful ways. This winning strategy not only boosted brand visibility but also enhanced customer loyalty, leading to impressive sales growth. Join us as we delve into the key tactics and insights that made this collaboration a success. Learn how you can apply these lessons to elevate your own marketing efforts and achieve remarkable results in today’s dynamic retail environment. Don’t miss out on this inspiring case study!
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As grocery prices persist at elevated levels, consumers are stepping into 2025 with a blend of cautious optimism and economic apprehension. Despite nearly half of Americans predict...
In today's rapidly changing economic landscape, understanding consumer behavior is more crucial than ever. As retailers navigate the complexities of an unpredictable market, insights into shopping trends and preferences can drive innovation and success. This exploration delves into the key factors shaping retail strategies, revealing how businesses can adapt to meet evolving consumer demands. From the rise of digital shopping to the importance of sustainability, discover how these insights are not just trends but essential tools for thriving in the future of retail. Join us as we uncover the strategies that will redefine the shopping experience and foster lasting customer loyalty.
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Discover how the retail landscape is evolving with Trax at the forefront of innovation and collaboration.
Discover how the retail landscape is evolving with Trax at the forefront of innovation and collaboration. This year has been marked by groundbreaking industry events that showcase transformative technologies and strategies reshaping the way we shop and engage with brands. From cutting-edge solutions to inspiring partnerships, join us as we explore the pivotal moments that are driving retail transformation. Don’t miss out on the insights and trends that are setting the stage for the future of retail. Dive into our comprehensive coverage and be part of the conversation that’s redefining the industry!
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As we end Hispanic Heritage Month, celebrated from September 15 to October 15, we wanted to take a moment and recognize the traditions, celebrations and culture through our teammat...
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In an insightful interview with the Category Management Association, Matt Greene, Vice President of Enterprise Sales and Account Management, Americas at Trax, shared his expertise ...
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The retail landscape is evolving at hyper speed, and the challenges that come with it are complex and multifaceted. At this year’s NACDS TSE in Boston, we delved deep into the pr...
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We had the privilege of participating with different panelists in Grupo Ohla’s session titled “High Impact Trends and Technologies”. The session highlighted the growing ...
Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.
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In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This...
In today's competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, "Insight to Impact: Using In-Store Data for Retail Execution Strategies,", presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today's retail landscape.
