Blog – Trax

The Official Trax Blog

Take your teams to the next level with actionable insights, perspectives and the latest developments in CPG and retail technology.


Visionary investors back Trax to drive the future of retail with $640 million Series E funding round

Trax has secured $640 million in financing led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This Series E round of primary and secondary capital also includes support from new investors OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV.

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Latest updates

Traxer in the Spotlight – Lorant Csonka

Lorant Csonka is a Mobile Developer, originally from Hungary but currently working with the UK team. When he’s not busy developing an app used by thousands every day, he is probably out there road-tripping and exploring the British countryside.

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Rethinking the role of the physical store

When the world shut down in response to the pandemic, only a handful of businesses remained essential — grocery stores being one of the most critical. Retailers and brands scrambled to adapt to a new reality, where demand for online ordering and delivery skyrocketed.

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Shopper behavior changed in 2021: How does this affect retail?

The COVID-19 pandemic has affected shopper behavior in many ways. From the way people perceive brands to the mindset around purchases, here are a few things that have emerged from the pandemic which brands need to be aware of.

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The changing state of the shelf: Coping with uncertainty

The COVID-19 pandemic affected supply chains across the US like never before. Trax conducted research in 2020 and again in 2021, and compared availability of 10 key product categories across geographies and retailers. Here’s what we found.

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Traxer in the Spotlight: Iris Guzmán has an insatiable appetite for meeting new people, trying new food and experiencing new cultures!

We catch up with Operations Service Manager Iris Guzmán who has an insatiable appetite for meeting new people, trying new food and experiencing new cultures!

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Old merchandising practices don’t work in the new normal: Here’s why

The rapid changes brought about by Covid-19 revealed the limitations of traditional merchandising agencies, which are not geared to respond rapidly to changed circumstances and demands. Trax Dynamic Merchandising leverages image recognition to direct a merchandising field workforce, enabling it to respond rapidly and precisely while keeping shelves stocked, and customers happy.

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Now is the time to rethink retail merchandising

Retail merchandising is an essential tool for positive shopper experiences. To regain loyalty that may have eroded due to the pandemic, brands must ensure shoppers can easily find the products they are looking for and feel incentivized to purchase again.

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Traxer in the Spotlight: PRIDE Month interview with Matthew Jovaneli

Trax celebrates PRIDE 2021. We talk to Senior Operations Manager Matthew on what Pride means to him and how employers can become allies.

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Overcoming supply-chain and inventory management challenges with computer vision and a flexible workforce

COVID-19 led to supply-chain and inventory management difficulties for brands and retailers alike. While some brands and retailers struggled to cope, others embraced technology and innovative services to overcome the challenges.

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Featured authors

Connie Cheng Executive VP, Strategic Initiatives
Connie is the EVP of Strategic Initiatives at Trax, primarily responsible for identifying new avenues of growth through alliances and partnership collaboration. She is passionate about bringing technology-enabled capability and superior insights to help the CPG clients win in the marketplace.
Ariel Sternfine Director, Product Marketing
Ariel combines his background in engineering, product management and product marketing together to bring solutions to market for Trax’s retail customers. He is a true customer advocator and is passionate about transforming brilliant ideas into valuable products.
Lee Barwin Marketing Director, Retail & Merchandising Solutions
Lee is the Marketing Director, Retail & Merchandising Solutions at Trax. As a highly experienced marketing leader for retail technology, Lee is passionate about revitalizing retail via the digitization of grocery stores.

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