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The Official Trax Blog
Take your teams to the next level with actionable insights, perspectives and the latest developments in CPG and retail technology.

Visionary investors back Trax to drive the future of retail with $640 million Series E funding round
Trax has secured $640 million in financing led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This Series E round of primary and secondary capital also includes support from new investors OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV.
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Eyes on the consumer, hands on the keyboard: The mantra in CPG Analytics
In our quest to find out how the analytics and insights space is evolving in the consumer packaged goods (CPG) industry, we recently spoke with some trail-blazing analytics executives. We...

The time has come for AI-driven on-demand merchandising
The COVID-19 pandemic has reset retail. With on-premise channels such as hotels, bars, restaurants, and airports suspending their operations or permanently shutting down, an estimated US$350 billion is moving to...

Traxer in the spotlight: Chen Kashash shares her milestone moments at Trax from career growth to a marriage proposal!
From managing recruitment to, developing a dynamic and successful working environment and even getting engaged in the Trax office- Trax Senior HR Manager Chen Kashash shares her colorful career so far at Trax and the things that bring her joy at work.

Visionary investors back Trax to drive the future of retail with $640 million Series E funding round
Trax has secured $640 million in financing led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This Series E round of primary and secondary capital also includes support from new investors OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV.

A letter from Trax CEO Justin Behar: Introducing our new Vision & Mission
Introducing the new Trax Vision and Mission.

International Women’s Day 2021: Up close and personal with Kata and Katya
In celebration of International Women’s Day, we are excited to highlight the incredibly diverse and talented women across Trax. Throughout the month of March, we will be sharing peer-to-peer interviews...

International Women’s Day 2021: Catching up with Swapna and Lena
In celebration of International Women’s Day, we are excited to highlight the incredibly diverse and talented women across Trax. Throughout the month of March, we will be sharing peer-to-peer interviews with women in various roles and life stages to discuss their careers, how they manage their wellbeing, and where they look for inspiration.

International Women’s Day 2021: Coffee talk with Betty and Sivan
In celebration of International Women’s Day, we are excited to highlight the incredibly diverse and talented women across Trax. Throughout the month of March, we will be sharing peer-to-peer interviews...

Celebrating International Women’s Day with Amy & Chyna
In celebration of International Women’s Day, we are excited to highlight the incredibly diverse and talented women across Trax. Throughout the month of March, we will be sharing peer-to-peer interviews...

How Unilever increased revenue by combining computer vision with flexible resourcing
Unilever leveraged the crowd-based store auditing service with help from image recognition technology to ensure consumers could find and buy their products once they stepped into brick and mortar stores.

Traxer in the spotlight: Matthew Jovaneli talks flying cars, cross-stitching and his drive to keep improving
Matthew is a Senior Operations Manager responsible for the Trax App implementation and data collection. When he’s not ensuring the perfect data flow, he’s busy cross stitching for his loved...