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The Official Trax Blog

Take your teams to the next level with actionable insights, perspectives and the latest developments in CPG and retail technology.

FEATURED ARTICLE

3 problems, one dynamic solution: How one of America’s biggest CPGs uses Trax Dynamic Merchandising across its sales operations

Trax reporting and analysis sets them apart. This coupled with their speed and the way they manage each project from start to finish with total focus on outcomes is why we used Trax DMX during the pandemic and why we plan to expand with Trax over coming years.

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Latest updates

Keywords in Retail: Insights from NACDS TSE 2024

The retail landscape is evolving at hyper speed, and the challenges that come with it are complex and multifaceted. At this year’s NACDS TSE in Boston, we delved deep into the pressing issues that brands are facing at the point of sale. From engaging discussions with current partners to discovering innovative approaches from new brands, it was clear that the industry is ripe for transformation.

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Unlocking Retail Success: Category Management Association interview with Matt Greene

In an insightful interview with the Category Management Association, Matt Greene, Vice President of Enterprise Sales and Account Management, Americas at Trax, shared his expertise on the role of shelf audits in the retail space. This interview highlights key questions and Matt’s valuable insights into how Trax is transforming the retail landscape through innovative solutions.

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Transformación digital en el mercado latinoamericano: “Tendencias y Tecnologías de Alto Impacto” en el Summit Latin America 2024

Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.

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Conquistando el Mercado Latinoamericano: Estrategias y Desafíos

En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado “Conquistando el Mercado Latinoamericano,” presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.

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Insight to Impact: The Power of In-store Data in Retail Execution

In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, “Insight to Impact: Using In-Store Data for Retail Execution Strategies,”, presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today’s retail landscape.

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Retail Media Networks: Love them or hate them, how to use them

In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands connect with their consumers. Dominated by behemoths such as Amazon Advertising, Walmart Connect, and Kroger Precision Marketing, RMNs offer access to consumer insights through first-party data, allowing for personalized targeting at a scale previously unimaginable. In 2022 alone, Amazon Advertising commanded a staggering 75% market share with revenue reaching $37.7 billion, underscoring the colossal impact of RMNs in the advertising ecosystem. 

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Transforming In-Store CPG Execution: The Power of AI and Image Recognition

  In the fast-paced and competitive world of Consumer Packaged Goods (CPG), mastering in-store execution is a strategic imperative. Elevating sales, bolstering brand visibility, and crafting memorable customer experiences hinge...

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How AI Merchandising is Changing The Retail Industry

Learn how AI Merchandising & AI Technology will reshape the retail landscape along with examples of brands that have used various types of AI.

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Navigating the Evolving Retail Landscape: Insights from Industry Experts

From watching the video, gain better insights into various aspects of consumer engagement, shopper marketing, and the evolving landscape of retail, particularly in the context of digital technology integration.

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Featured authors

Connie Cheng Executive VP, Strategic Initiatives
Connie is the EVP of Strategic Initiatives at Trax, primarily responsible for identifying new avenues of growth through alliances and partnership collaboration. She is passionate about bringing technology-enabled capability and superior insights to help the CPG clients win in the marketplace.
Ariel Sternfine Director, Product Marketing
Ariel combines his background in engineering, product management and product marketing together to bring solutions to market for Trax’s retail customers. He is a true customer advocator and is passionate about transforming brilliant ideas into valuable products.
Lee Barwin Marketing Director, Retail & Merchandising Solutions
Lee is the Marketing Director, Retail & Merchandising Solutions at Trax. As a highly experienced marketing leader for retail technology, Lee is passionate about revitalizing retail via the digitization of grocery stores.

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