The Official Trax Blog

Take your teams to the next level with actionable insights, perspectives and the latest developments in CPG and retail technology.


3 problems, one dynamic solution: How one of America’s biggest CPGs uses Trax Dynamic Merchandising across its sales operations

Trax reporting and analysis sets them apart. This coupled with their speed and the way they manage each project from start to finish with total focus on outcomes is why we used Trax DMX during the pandemic and why we plan to expand with Trax over coming years.

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Latest updates

74% of shoppers are tightening their purse strings this holiday season: How can CPG brands adapt?

Read on for the top trends that our research uncovered about consumer behaviors/preferences around holiday shopping, how these trends overwhelmingly impact CPGs, and how business leaders can adapt.  

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What You Need to Know Before Working With a Distributor

If your retail business is considering a partnership with a distributor, here are a few key considerations before you sign a deal.

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Demos, Bogos and Promos: Oh My! Promotional Strategies That Actually Work

From demos to merchandise, here are promotional strategies that actually work — and how to put them into practice.

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Ready to Expand Your Business? 6 Ways to Determine Where and How

To reach the right audience, scaling businesses need to use insights to know where they can expand their business next.

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How emerging brands can create their early retail strategy

Emerging brands often struggle to scale. Three beverage founders share their best strategies to build up market demand.

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Advice from 3 functional beverage brands on how to get noticed

Functional beverage brands often have to fight hard for the spotlight. Three successful founders share their secrets to getting noticed.

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7 useful tips from emerging F&B brands

Here are 7 tips from successful F&B brands that can help you thrive in your business.

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3 mistakes emerging brands must avoid at launch

Here are 3 common yet entirely avoidable mistakes brands must be aware of and address while launching.

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3 ways emerging brands can win and retain consumers

Here are 3 tips from experts on how emerging consumer packaged goods (CPG) brands can gain and retain new consumers.

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Featured authors

Connie Cheng Executive VP, Strategic Initiatives
Connie is the EVP of Strategic Initiatives at Trax, primarily responsible for identifying new avenues of growth through alliances and partnership collaboration. She is passionate about bringing technology-enabled capability and superior insights to help the CPG clients win in the marketplace.
Ariel Sternfine Director, Product Marketing
Ariel combines his background in engineering, product management and product marketing together to bring solutions to market for Trax’s retail customers. He is a true customer advocator and is passionate about transforming brilliant ideas into valuable products.
Lee Barwin Marketing Director, Retail & Merchandising Solutions
Lee is the Marketing Director, Retail & Merchandising Solutions at Trax. As a highly experienced marketing leader for retail technology, Lee is passionate about revitalizing retail via the digitization of grocery stores.

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