The Official Trax Blog

Take your teams to the next level with actionable insights, perspectives and the latest developments in CPG and retail technology.


Visionary investors back Trax to drive the future of retail with $640 million Series E funding round

Trax has secured $640 million in financing led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This Series E round of primary and secondary capital also includes support from new investors OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV.

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Latest updates

The changing state of the shelf: Coping with uncertainty

The COVID-19 pandemic affected supply chains across the US like never before. Trax conducted research in 2020 and again in 2021, and compared availability of 10 key product categories across geographies and retailers. Here’s what we found.

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Traxer in the Spotlight: Iris Guzmán has an insatiable appetite for meeting new people, trying new food and experiencing new cultures!

We catch up with Operations Service Manager Iris Guzmán who has an insatiable appetite for meeting new people, trying new food and experiencing new cultures!

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Old retail merchandising models don’t work in the new normal: Here’s why

The rapid changes brought about by Covid-19 revealed the limitations of traditional merchandising agencies, which are not geared to respond rapidly to changed circumstances and demands. A new approach leverages image recognition to direct a merchandising field workforce, enabling it to respond rapidly and precisely while keeping shelves stocked, and customers happy.

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Traxer in the Spotlight: PRIDE Month interview with Matthew Jovaneli

Trax celebrates PRIDE 2021. We talk to Senior Operations Manager Matthew on what Pride means to him and how employers can become allies.

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Overcoming supply-chain and inventory management challenges with computer vision and a flexible workforce

COVID-19 led to supply-chain and inventory management difficulties for brands and retailers alike. While some brands and retailers struggled to cope, others embraced technology and innovative services to overcome the challenges.

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Trax Retail Renaissance 2021: Leaders of Retail and CPG weigh in on how to adapt and thrive in the new retail reality

At the Trax Retail Renaissance 2021 roundtable, retail experts shared some of the recent trends in the industry and gave advice on how successful brands and retailers should respond in today’s climate.

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5 grocery retail trends shaping the industry in 2021

5 key takeaways from the Trax Retail Renaissance virtual roundtable held on 15 April 2021, where a panel of six distinguished retail experts, moderated by CNN anchor Richard Quest, discussed some of the most important trends and challenges retailers face today.

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Traxer in the Spotlight: Cecile Garrett explores new frontiers in product management and around the world!

Get to know Product Manager Cecile Garrett from the Paris office who is responsible for maximizing our performance by delivering product features. When she’s not busy managing the product teams, she’s exploring places around the globe- all the way to the bottom of the ocean.

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Traxer in the Spotlight: Koh Nishimura loves challenges both at work and in the great outdoors!

Koh Nishimura is a Sales Manager who started at Trax one and a half years ago. When he’s not busy finding new leads in the Japanese market, he’s looking for...

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Featured authors

Connie Cheng Executive VP, Strategic Initiatives
Connie is the EVP of Strategic Initiatives at Trax, primarily responsible for identifying new avenues of growth through alliances and partnership collaboration. She is passionate about bringing technology-enabled capability and superior insights to help the CPG clients win in the marketplace.
Ariel Sternfine Director, Product Marketing
Ariel combines his background in engineering, product management and product marketing together to bring solutions to market for Trax’s retail customers. He is a true customer advocator and is passionate about transforming brilliant ideas into valuable products.
Lee Barwin Head of Marketing, Retail Solutions
Lee is the Head of Marketing for Retail Solutions at Trax. As a highly experienced marketing leader for retail technology, Lee is passionate about revitalizing retail via the digitization of grocery stores.

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