The Official Trax Blog

A perfect store strategy allows brands and retailers to create an enhanced shopping experience that helps shoppers find what they are looking for quickly and trigger impulse purchases. Find out how to create the perfect store program.

In order to maximize influence on in-store shoppers’ purchasing decisions, brands and retailers must implement effective merchandising strategies and ensure that these promotions are not only thoughtfully displayed but also strategically driven.

Fulfilling grocery orders while maintaining ecommerce profitability is a growing challenge. See how optimizing in-store picking can help your bottom line.

Lorant Csonka is a Mobile Developer, originally from Hungary but currently working with the UK team. When he’s not busy developing an app used by thousands every day, he is probably out there road-tripping and exploring the British countryside.

When the world shut down in response to the pandemic, only a handful of businesses remained essential — grocery stores being one of the most critical. Retailers and brands scrambled to adapt to a new reality, where demand for online ordering and delivery skyrocketed.

The COVID-19 pandemic has affected shopper behavior in many ways. From the way people perceive brands to the mindset around purchases, here are a few things that have emerged from the pandemic which brands need to be aware of.

The COVID-19 pandemic affected supply chains across the US like never before. Trax conducted research in 2020 and again in 2021, and compared availability of 10 key product categories across geographies and retailers. Here’s what we found.

We catch up with Operations Service Manager Iris Guzmán who has an insatiable appetite for meeting new people, trying new food and experiencing new cultures!

The rapid changes brought about by Covid-19 revealed the limitations of traditional merchandising agencies, which are not geared to respond rapidly to changed circumstances and demands. Trax Dynamic Merchandising leverages image recognition to direct a merchandising field workforce, enabling it to respond rapidly and precisely while keeping shelves stocked, and customers happy.