The Official Trax Blog
Take your teams to the next level with actionable insights, perspectives and the latest developments in CPG and retail technology.
3 problems, one dynamic solution: How one of America’s biggest CPGs uses Trax Dynamic Merchandising across its sales operations
Trax reporting and analysis sets them apart. This coupled with their speed and the way they manage each project from start to finish with total focus on outcomes is why we used Trax DMX during the pandemic and why we plan to expand with Trax over coming years.
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74% of shoppers are tightening their purse strings this holiday season: How can CPG brands adapt?
Read on for the top trends that our research uncovered about consumer behaviors/preferences around holiday shopping, how these trends overwhelmingly impact CPGs, and how business leaders can adapt.
What You Need to Know Before Working With a Distributor
If your retail business is considering a partnership with a distributor, here are a few key considerations before you sign a deal.
Demos, Bogos and Promos: Oh My! Promotional Strategies That Actually Work
From demos to merchandise, here are promotional strategies that actually work — and how to put them into practice.
Ready to Expand Your Business? 6 Ways to Determine Where and How
To reach the right audience, scaling businesses need to use insights to know where they can expand their business next.
How emerging brands can create their early retail strategy
Emerging brands often struggle to scale. Three beverage founders share their best strategies to build up market demand.
Advice from 3 functional beverage brands on how to get noticed
Functional beverage brands often have to fight hard for the spotlight. Three successful founders share their secrets to getting noticed.
7 useful tips from emerging F&B brands
Here are 7 tips from successful F&B brands that can help you thrive in your business.
3 mistakes emerging brands must avoid at launch
Here are 3 common yet entirely avoidable mistakes brands must be aware of and address while launching.
3 ways emerging brands can win and retain consumers
Here are 3 tips from experts on how emerging consumer packaged goods (CPG) brands can gain and retain new consumers.
