The Official Trax Blog

In our quest to find out how the analytics and insights space is evolving in the consumer packaged goods (CPG) industry, we recently spoke with some trail-blazing analytics executives. We...

The COVID-19 pandemic has reset retail. With on-premise channels such as hotels, bars, restaurants, and airports suspending their operations or permanently shutting down, an estimated US$350 billion is moving to...

From managing recruitment to, developing a dynamic and successful working environment and even getting engaged in the Trax office- Trax Senior HR Manager Chen Kashash shares her colorful career so far at Trax and the things that bring her joy at work.

Trax has secured $640 million in financing led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This Series E round of primary and secondary capital also includes support from new investors OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV.

Introducing the new Trax Vision and Mission.

In celebration of International Women’s Day, we are excited to highlight the incredibly diverse and talented women across Trax. Throughout the month of March, we will be sharing peer-to-peer interviews...

In celebration of International Women’s Day, we are excited to highlight the incredibly diverse and talented women across Trax. Throughout the month of March, we will be sharing peer-to-peer interviews with women in various roles and life stages to discuss their careers, how they manage their wellbeing, and where they look for inspiration.

In celebration of International Women’s Day, we are excited to highlight the incredibly diverse and talented women across Trax. Throughout the month of March, we will be sharing peer-to-peer interviews...

In celebration of International Women’s Day, we are excited to highlight the incredibly diverse and talented women across Trax. Throughout the month of March, we will be sharing peer-to-peer interviews...

Unilever leveraged the crowd-based store auditing service with help from image recognition technology to ensure consumers could find and buy their products once they stepped into brick and mortar stores.

Matthew is a Senior Operations Manager responsible for the Trax App implementation and data collection. When he’s not ensuring the perfect data flow, he’s busy cross stitching for his loved...