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The Official Trax Blog

Take your teams to the next level with actionable insights, perspectives and the latest developments in CPG and retail technology.

FEATURED ARTICLE

3 problems, one dynamic solution: How one of America’s biggest CPGs uses Trax Dynamic Merchandising across its sales operations

Trax reporting and analysis sets them apart. This coupled with their speed and the way they manage each project from start to finish with total focus on outcomes is why we used Trax DMX during the pandemic and why we plan to expand with Trax over coming years.

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Latest updates

The Role of AI in Optimising Shelf Space: A Deep Dive into Transforming CPG Retail Execution

In today’s rapidly evolving Consumer Packaged Goods (CPG) landscape, optimising shelf space is more critical than ever. Retailers and CPG companies alike strive to maximise every inch of space to...

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Re-thinking Retail Execution: How top CPG brands are driving on-shelf availability

Discover the strategies and unique data collection that leading CPG brands are using to ensure products are on the shelf, displayed correctly and moving those units just as fast.

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Retail execution basics: What every CPG manager should know

Retail execution is a business process designed to ensure that a consumer goods manufacturer’s overall brand strategy is executed in retail stores. Put simply, retail execution aims to put the right product on the right shelf at the right time.

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The fast food industry growth statistics that should shape your advertising strategies

Fast food is a high growth industry. Currently, the US market for fast food is worth about $200 billion and nearly half of all consumers get take out or fast food at least once...

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Omnichannel the Way Forward for Retail Customer Experience

As consumer behaviour continues to change due to the impact the global Covid-19 pandemic has had both on business and individuals – retailers are increasingly having to position themselves to...

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The top 3 fast food marketing strategies for 2018

This year, the most effective fast food marketing strategies have relied heavily on technology to meet customer demand. Consumers today expect greater transparency from restaurants. They want to know what they’re...

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Out-of-this-world augmented reality marketing campaigns your brand should emulate

Augmented reality marketing campaigns have been slower than expected to take off, and much of this has been due to the lack of AR-compatible mobile platforms. While many brands have pioneered...

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How to leverage in-store digital marketing to boost sales

In-store digital marketing today looks very different than in-store digital marketing even five years ago. When looking to boost sales, brands and retailers should consider leveraging modern technology to build...

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Featured authors

Connie Cheng Executive VP, Strategic Initiatives
Connie is the EVP of Strategic Initiatives at Trax, primarily responsible for identifying new avenues of growth through alliances and partnership collaboration. She is passionate about bringing technology-enabled capability and superior insights to help the CPG clients win in the marketplace.
Ariel Sternfine Director, Product Marketing
Ariel combines his background in engineering, product management and product marketing together to bring solutions to market for Trax’s retail customers. He is a true customer advocator and is passionate about transforming brilliant ideas into valuable products.
Lee Barwin Marketing Director, Retail & Merchandising Solutions
Lee is the Marketing Director, Retail & Merchandising Solutions at Trax. As a highly experienced marketing leader for retail technology, Lee is passionate about revitalizing retail via the digitization of grocery stores.

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