The Official Trax Blog
Take your teams to the next level with actionable insights, perspectives and the latest developments in CPG and retail technology.
Visionary investors back Trax to drive the future of retail with $640 million Series E funding round
Trax has secured $640 million in financing led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This Series E round of primary and secondary capital also includes support from new investors OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV.
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Traxer in the Spotlight – Lorant Csonka
Lorant Csonka is a Mobile Developer, originally from Hungary but currently working with the UK team. When he’s not busy developing an app used by thousands every day, he is probably out there road-tripping and exploring the British countryside.
Rethinking the role of the physical store
When the world shut down in response to the pandemic, only a handful of businesses remained essential — grocery stores being one of the most critical. Retailers and brands scrambled to adapt to a new reality, where demand for online ordering and delivery skyrocketed.
Shopper behavior changed in 2021: How does this affect retail?
The COVID-19 pandemic has affected shopper behavior in many ways. From the way people perceive brands to the mindset around purchases, here are a few things that have emerged from the pandemic which brands need to be aware of.
The changing state of the shelf: Coping with uncertainty
The COVID-19 pandemic affected supply chains across the US like never before. Trax conducted research in 2020 and again in 2021, and compared availability of 10 key product categories across geographies and retailers. Here’s what we found.
Traxer in the Spotlight: Iris Guzmán has an insatiable appetite for meeting new people, trying new food and experiencing new cultures!
We catch up with Operations Service Manager Iris Guzmán who has an insatiable appetite for meeting new people, trying new food and experiencing new cultures!
Old merchandising practices don’t work in the new normal: Here’s why
The rapid changes brought about by Covid-19 revealed the limitations of traditional merchandising agencies, which are not geared to respond rapidly to changed circumstances and demands. Trax Dynamic Merchandising leverages image recognition to direct a merchandising field workforce, enabling it to respond rapidly and precisely while keeping shelves stocked, and customers happy.
Now is the time to rethink retail merchandising
Retail merchandising is an essential tool for positive shopper experiences. To regain loyalty that may have eroded due to the pandemic, brands must ensure shoppers can easily find the products they are looking for and feel incentivized to purchase again.
Traxer in the Spotlight: PRIDE Month interview with Matthew Jovaneli
Trax celebrates PRIDE 2021. We talk to Senior Operations Manager Matthew on what Pride means to him and how employers can become allies.
Overcoming supply-chain and inventory management challenges with computer vision and a flexible workforce
COVID-19 led to supply-chain and inventory management difficulties for brands and retailers alike. While some brands and retailers struggled to cope, others embraced technology and innovative services to overcome the challenges.
