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In an insightful interview with the Category Management Association, Matt Greene, Vice President of Enterprise Sales and Account Management, Americas at Trax, shared his expertise ...
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The retail landscape is evolving at hyper speed, and the challenges that come with it are complex and multifaceted. At this year’s NACDS TSE in Boston, we delved deep into the pr...
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We had the privilege of participating with different panelists in Grupo Ohla’s session titled “High Impact Trends and Technologies”. The session highlighted the growing ...
Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.
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In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This...
In today's competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, "Insight to Impact: Using In-Store Data for Retail Execution Strategies,", presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today's retail landscape.
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At the Summit Latin America, a workshop titled “Conquering the Latin American Market,” presented by Trax and Kraft Heinz, was held. This workshop provided deep insight...
En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado "Conquistando el Mercado Latinoamericano," presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.
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In the fast-paced and competitive world of Consumer Packaged Goods (CPG), mastering in-store execution is a strategic imperative. Elevating sales, bolstering brand visibility, and ...
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Learn How AI Merchandising Will Reshape Retail The future of retail is calling out to all retailers and CPG brands. Are you prepared for a revolutionary shift in retail? The indust...
Learn how AI Merchandising & AI Technology will reshape the retail landscape along with examples of brands that have used various types of AI.
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In today’s rapidly evolving Consumer Packaged Goods (CPG) landscape, optimising shelf space is more critical than ever. Retailers and CPG companies alike strive to maximise ...
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5 Questions brands can answer with Signal-Based Merchandising “Which stores need attention?” and other questions Signal-Based Merchandising data can answer On a scale of 1-10, ...
5 Questions brands can answer with Signal-Based Merchandising