The Official Trax Blog
Take your teams to the next level with actionable insights, perspectives and the latest developments in CPG and retail technology.
3 problems, one dynamic solution: How one of America’s biggest CPGs uses Trax Dynamic Merchandising across its sales operations
Trax reporting and analysis sets them apart. This coupled with their speed and the way they manage each project from start to finish with total focus on outcomes is why we used Trax DMX during the pandemic and why we plan to expand with Trax over coming years.Read More
Read on for the top trends that our research uncovered about consumer behaviors/preferences around holiday shopping, how these trends overwhelmingly impact CPGs, and how business leaders can adapt.
If your retail business is considering a partnership with a distributor, here are a few key considerations before you sign a deal.
From demos to merchandise, here are promotional strategies that actually work — and how to put them into practice.
To reach the right audience, scaling businesses need to use insights to know where they can expand their business next.
Emerging brands often struggle to scale. Three beverage founders share their best strategies to build up market demand.
Functional beverage brands often have to fight hard for the spotlight. Three successful founders share their secrets to getting noticed.
Here are 7 tips from successful F&B brands that can help you thrive in your business.
Here are 3 common yet entirely avoidable mistakes brands must be aware of and address while launching.
Here are 3 tips from experts on how emerging consumer packaged goods (CPG) brands can gain and retain new consumers.