The Official Trax Blog
Take your teams to the next level with actionable insights, perspectives and the latest developments in CPG and retail technology.
3 problems, one dynamic solution: How one of America’s biggest CPGs uses Trax Dynamic Merchandising across its sales operations
Trax reporting and analysis sets them apart. This coupled with their speed and the way they manage each project from start to finish with total focus on outcomes is why we used Trax DMX during the pandemic and why we plan to expand with Trax over coming years.
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Conquistando el Mercado Latinoamericano: Estrategias y Desafíos
En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado “Conquistando el Mercado Latinoamericano,” presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.
Insight to Impact: The Power of In-store Data in Retail Execution
In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, “Insight to Impact: Using In-Store Data for Retail Execution Strategies,”, presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today’s retail landscape.
Retail Media Networks: Love them or hate them, how to use them
In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands connect with their consumers. Dominated by behemoths such as Amazon Advertising, Walmart Connect, and Kroger Precision Marketing, RMNs offer access to consumer insights through first-party data, allowing for personalized targeting at a scale previously unimaginable. In 2022 alone, Amazon Advertising commanded a staggering 75% market share with revenue reaching $37.7 billion, underscoring the colossal impact of RMNs in the advertising ecosystem.
Transforming In-Store CPG Execution: The Power of AI and Image Recognition
In the fast-paced and competitive world of Consumer Packaged Goods (CPG), mastering in-store execution is a strategic imperative. Elevating sales, bolstering brand visibility, and crafting memorable customer experiences hinge...
How AI Merchandising is Changing The Retail Industry
Learn how AI Merchandising & AI Technology will reshape the retail landscape along with examples of brands that have used various types of AI.
Navigating the Evolving Retail Landscape: Insights from Industry Experts
From watching the video, gain better insights into various aspects of consumer engagement, shopper marketing, and the evolving landscape of retail, particularly in the context of digital technology integration.
The Role of AI in Optimising Shelf Space: A Deep Dive into Transforming CPG Retail Execution
In today’s rapidly evolving Consumer Packaged Goods (CPG) landscape, optimising shelf space is more critical than ever. Retailers and CPG companies alike strive to maximise every inch of space to...
Re-thinking Retail Execution: How top CPG brands are driving on-shelf availability
Discover the strategies and unique data collection that leading CPG brands are using to ensure products are on the shelf, displayed correctly and moving those units just as fast.
Say goodbye to out-of-stocks: Achieving precise store-level execution with Signal-Based Merchandising
5 Questions brands can answer with Signal-Based Merchandising
