Pandemic-proofing the supply chain: Hardening with technology

David Gottlieb
David Gottlieb Chief Revenue Officer

Pandemic-proofing the supply chain: Hardening with technology

It has been more than a year since the Covid-19 pandemic brought our daily lives to a screeching halt. As vaccinations are distributed across the country, we are all starting to feel a new sense of hope and excitement that the end of this unexpectedly long journey may be coming to an end. During this time, the retail industry has made great strides in transforming the lessons learned into strategic plans and actions. Some brands and retailers are still figuring out the best way to avoid the kind of supply chain disruptions caused by the pandemic in the future.

In 2020, shoppers, retailers and brands suffered alike through meaningful product availability issues, driving out-of-stocks at the shelf for extended periods in key categories. Product supply issues combined with changes in shopper behavior have created dynamics that stretch the flexibility of traditional supply chains.

Simplifying the supply chain 

In response to these disruptions, some brands chose to shift and simplify their SKU assortments to allow for a more efficient supply chain. By halting production on less popular items, brands were able to free up shelf and warehouse space for their best sellers, simplifying the manufacturing process and better supporting shopper demand at the shelf.

David Gottlieb
David Gottlieb Chief Revenue Officer David Gottlieb is the Chief Revenue Officer at Trax, overseeing strategy, sales, marketing, business development and customer success. With more than 20 years of experience in retail and manufacturing technology, David is a proven leader in CPG distribution models, brand marketing, trade marketing, store operations, merchandising and the deep complexities of supply chain.

Related posts

by Lee Barwin

Advice from 3 functional beverage brands on how to get noticed

Functional beverage brands often have to fight hard for the spotlight. Three successful founders share their secrets to getting noticed.

Read more
Back to top