Blog Industry: retail
Conquistando el Mercado Latinoamericano: Estrategias y Desafíos
En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado “Conquistando el Mercado Latinoamericano,” presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.
Learn MoreInsight to Impact: The Power of In-store Data in Retail Execution
In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, “Insight to Impact: Using In-Store Data for Retail Execution Strategies,”, presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today’s retail landscape.
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How retailers can ensure shopper retention in the omnichannel era
With the surge in online shopping, how can grocery retailers keep customers coming back for more? By ensuring on-shelf product availability and reducing the need for substitutions.
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How retail brands can win this holiday season
In order to maximize influence on in-store shoppers’ purchasing decisions, brands and retailers must implement effective merchandising strategies and ensure that these promotions are not only thoughtfully displayed but also strategically driven.
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How on-shelf availability improves ecommerce profitability
Fulfilling grocery orders while maintaining ecommerce profitability is a growing challenge. See how optimizing in-store picking can help your bottom line.
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Rethinking the role of the physical store
When the world shut down in response to the pandemic, only a handful of businesses remained essential — grocery stores being one of the most critical. Retailers and brands scrambled to adapt to a new reality, where demand for online ordering and delivery skyrocketed.
Learn MoreShopper behavior changed in 2021: How does this affect retail?
The COVID-19 pandemic has affected shopper behavior in many ways. From the way people perceive brands to the mindset around purchases, here are a few things that have emerged from the pandemic which brands need to be aware of.
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The changing state of the shelf: Coping with uncertainty
The COVID-19 pandemic affected supply chains across the US like never before. Trax conducted research in 2020 and again in 2021, and compared availability of 10 key product categories across geographies and retailers. Here’s what we found.
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Pandemic-proofing the supply chain: Hardening with technology
Some brands and retailers are still figuring out the best way to avoid the kind of supply chain disruptions caused by the pandemic in the future.
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Minimizing out-of-stocks with BOPIS and click-and-collect
The pandemic has provided an impetus to how people shop and the options retailers provide. These include buy online, pick up in-store (BOPIS), and click and collect. These can often result in depleted store shelves, leading to online and in-store customer dissatisfaction.
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