cpg Archives - Trax

Blog Industry: cpg

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How to build a perfect store in retail: 5 steps to drive sales growth

A perfect store strategy allows brands and retailers to create an enhanced shopping experience that helps shoppers find what they are looking for quickly and trigger impulse purchases. Find out how to create the perfect store program.

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How retail brands can win this holiday season

In order to maximize influence on in-store shoppers’ purchasing decisions, brands and retailers must implement effective merchandising strategies and ensure that these promotions are not only thoughtfully displayed but also strategically driven.

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How on-shelf availability improves ecommerce profitability

Fulfilling grocery orders while maintaining ecommerce profitability is a growing challenge. See how optimizing in-store picking can help your bottom line.

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Rethinking the role of the physical store

When the world shut down in response to the pandemic, only a handful of businesses remained essential — grocery stores being one of the most critical. Retailers and brands scrambled to adapt to a new reality, where demand for online ordering and delivery skyrocketed.

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Shopper behavior changed in 2021: How does this affect retail?

The COVID-19 pandemic has affected shopper behavior in many ways. From the way people perceive brands to the mindset around purchases, here are a few things that have emerged from the pandemic which brands need to be aware of.

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The changing state of the shelf: Coping with uncertainty

The COVID-19 pandemic affected supply chains across the US like never before. Trax conducted research in 2020 and again in 2021, and compared availability of 10 key product categories across geographies and retailers. Here’s what we found.

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Old merchandising practices don’t work in the new normal: Here’s why

The rapid changes brought about by Covid-19 revealed the limitations of traditional merchandising agencies, which are not geared to respond rapidly to changed circumstances and demands. Trax Dynamic Merchandising leverages image recognition to direct a merchandising field workforce, enabling it to respond rapidly and precisely while keeping shelves stocked, and customers happy.

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Now is the time to rethink retail merchandising

Retail merchandising is an essential tool for positive shopper experiences. To regain loyalty that may have eroded due to the pandemic, brands must ensure shoppers can easily find the products they are looking for and feel incentivized to purchase again.

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Pandemic-proofing the supply chain: Hardening with technology

Some brands and retailers are still figuring out the best way to avoid the kind of supply chain disruptions caused by the pandemic in the future.

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Lessons and predictions for retail industry post-pandemic

As we remain hopeful for life to return to (somewhat) normal, it is critical for brands and retailers to keep the lessons learned from the past year top of mind to ensure preparedness and stability no matter what the future brings.

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