- Home
- Resources
Take your teams to the next level
See our actionable insights, thought leadership and the latest developments in CPG and retail technology. Every month we're publishing interviews, research, guides and free tools.
The future of Perfect Store
Discover insight from industry leaders into the next evolution of Perfect Store, highlighting cutting-edge technologies and strategies to help consumer packaged goods (CPG) brands continuously drive growth and become more agile and resilient in the midst of an ever-changing retail landscape.
Read More
Explore our content library
Resources
Beyond the Buzz: Practical Steps for Embracing New Retail Tech
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.
Read more
Summit Latin America – Trax & Kraft Heinz Session
In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024.
Read more
I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category
Check out this virtual presentation with Shopkick and our client, Wells Enterprises, owner of Blue Bunny, Halo Top, Bomb Pop and more! In this session, Wells Enterprises explains how they use engaging, outside-the-box campaigns to excite consumers about their products.
Read more
Industry Trends Across Cosumer Retail
This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and performance across different retail subsectors.
Read more
Fireside Chat: The Emergence of Online & Offline
This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven personalization to meet evolving consumer demands. Sarah DeWitt, Sr. Director, Shopper & Visual Merchandising at Nestle
Brittany Billings, Executive Vice President, Global Marketing at Trax
Digital transformation in traditional sales: innovative strength for sustainable success
Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Perfect-Store-Modell von Trax die Grundlage für erfolgreiche, datengetriebene Ansätze zur Optimierung der Bedingungen im Geschäft schaffen und gleichzeitig das Kundenerlebnis verbessern.
Check out how Trax is helping Rotkäppchen-Mumm create a digitized world. Lars Hamann says it best by explaining how innovative methods like Trax’s Perfect Store model create a foundation for successful, data-driven approaches to optimizing in store conditions – and enhance the customer experience, simultaneously.
