Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store

Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store

Trax participated at the ECRTag Congress 2021, where industry experts discussed the topic efficient consumer response and trends in retail.  

Technology and market leaders shared key learnings about how AI-powered solutions can help CPG brands and retailers improve their category strategy, track competitors and grow revenue. They also discussed practical insights from their experience supporting world-class global clients.    

Download the webinar to watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.

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