Protect your shelf
When you pay to stay, pay to promote, and pay to put new products into the market, you must be assured your investments are safe.
Know what’s in-store
Maximize returns on your slotting fees. The average shelf assortment is missing 28% of the items approved in the planogram. Even the most eagle-eyed clerk can’t spot every misplaced SKU. Ensure you get every millimeter you’ve paid for with Trax’s Computer Vision technology.
Transparent shelf-compliance data builds trust between manufacturers and retailers. Everyone wins when it’s easy to honor retail agreements. Shared analytics can be used to grow both parties’ profits.
Promotions that pay off
Up to 50% of promotions don’t lift sales despite being major items on your P&L. That’s because half are out of compliance: 22% have price errors; 15% are out of stock. See the price, assortment, and display type your shoppers see in every location to quickly correct critical mistakes.
Here and now
Why wait weeks after a promotion ends to get insights? We provide detailed analytics while it’s still in stores.
Share data with retailers to show which factors impacted a promotion’s performance. Recalibrate and collaborate on future efforts.
- Global Senior Director
- Customer and Category
We’ve seen a huge improvement in our execution AND the quality of the data and insights that we can get to since introducing Trax.
Launch with confidence
Over 3000 CPGs come to market every year, each fighting for their place on the shelf. Boost your products’ odds for success by monitoring how long it takes to get them to market, which stores they make it into, and how they’re presented to shoppers.
Benchmark performance and adjust your launch strategy with real-time shelf data on competitors’
See the in-store reality of sell-out data. Stop top SKUs before a barrage of obsoletes and prioritize production of popular flavors.
Contract compliance solutions for CPGs
From shelf placements and promotions to product launches, your expectations can match reality.
See how we’ve solved the compliance problem.
Speak to a CPG expert
Othilie NicodSVP, Product Marketing CPG
As SVP Product Marketing for CPG solutions, Othilie is your go-to person for any question about our solutions and capabilities for CPG companies.
Tamas LupkovicsDirector of CPG Solutions
As the Director for CPG Product Management, Tamas oversees all components of the Trax CPG platform, including mobile, web and BI.
n the latest range review by a major retailer for products in the body wash category, a leading brand noticed that their overall share of shelf had gone from 50% to 35% across stores. The Sales management team decided to evaluate their retail shelf execution, to better understand how this impacted their sales.
To grow, brands must come readily to the shopper’s mind at the point of purchase, and products should be available at the right price and the right place. The pressure on manufacturers to rethink their retail execution practices is massive, and the time to evolve is now.