CPG | Contract Compliance to get eyes in the store | Trax

Eyes in the store

Ensure the reality of every shelf reflects your retail contracts.

Know what’s in-store

Get a picture of compliance that everyone can agree on.

Promotions that pay off

Win through more insightful, better executed promotions.

Launch with confidence

Win shelf space for new products, then sustain their success.

Protect your shelf

When you pay to stay, pay to promote, and pay to put new products into the market, you must be assured your investments are safe.

Empty shelves in a Maxima supermarket. Shortages of goods

Know what’s in-store

Maximize returns on your slotting fees. The average shelf assortment is missing 28% of the items approved in the planogram. Even the most eagle-eyed clerk can’t spot every misplaced SKU. Ensure you get every millimeter you’ve paid for with Trax’s Computer Vision technology.

Collaborative compliance

Transparent shelf-compliance data builds trust between manufacturers and retailers. Everyone wins when it’s easy to honor retail agreements. Shared analytics can be used to grow both parties’ profits.

See for yourself
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Major Brewery

A major brewery using Trax experienced a 67% lift in display compliance across 15,000 stores, resulting in $45M in incremental revenue realized.

Read the Customer Story
Blurred fast food snacks for sale on supermarket shelf.

Promotions that pay off

Up to 50% of promotions don’t lift sales despite being major items on your P&L. That’s because half are out of compliance: 22% have price errors; 15% are out of stock. See the price, assortment, and display type your shoppers see in every location to quickly correct critical mistakes.

Here and now

Why wait weeks after a promotion ends to get insights? We provide detailed analytics while it’s still in stores.

Perfect harmony

Share data with retailers to show which factors impacted a promotion’s performance. Recalibrate and collaborate on future efforts.

Find out more
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Top 5 Global Beer Company
  • Global Senior Director
  • Customer and Category

We’ve seen a huge improvement in our execution AND the quality of the data and insights that we can get to since introducing Trax.

Read the customer story
Customer in pharmacy holding medicine bottle. Woman reading the label text about medical information or side effects in drug store. Patient shopping pills for migraine or flu.

Launch with confidence

Over 3000 CPGs come to market every year, each fighting for their place on the shelf. Boost your products’ odds for success by monitoring how long it takes to get them to market, which stores they make it into, and how they’re presented to shoppers.

Outpace competitors

Benchmark performance and adjust your launch strategy with real-time shelf data on competitors’
new products.

Counter intelligence

See the in-store reality of sell-out data. Stop top SKUs before a barrage of obsoletes and prioritize production of popular flavors.

See for yourself

Contract compliance solutions for CPGs

From shelf placements and promotions to product launches, your expectations can match reality.
See how we’ve solved the compliance problem.

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Trax Retail Execution

Powered by the industry’s leading Computer Vision technology, Trax Retail Execution is the ultimate...

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Trax Retail Snapshot

Measuring launches and promotions execution is easier with Trax Retail Snapshot. Our crowdsourced solution...

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Speak to a CPG expert

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Othilie Nicod

SVP, Product Marketing CPG

As SVP Product Marketing for CPG solutions, Othilie is your go-to person for any question about our solutions and capabilities for CPG companies.

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Tamas Lupkovics

Director of CPG Solutions

As the Director for CPG Product Management, Tamas oversees all components of the Trax CPG platform, including mobile, web and BI.

Recommended reading

Man using mobile app to order delivery food

Execution evaluation is key for better shelf compliance

n the latest range review by a major retailer for products in the body wash category, a leading brand noticed that their overall share of shelf had gone from 50% to 35% across stores. The Sales management team decided to evaluate their retail shelf execution, to better understand how this impacted their sales.

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4 tips to modernize your retail execution: Lessons from Diageo

To grow, brands must come readily to the shopper’s mind at the point of purchase, and products should be available at the right price and the right place. The pressure on manufacturers to rethink their retail execution practices is massive, and the time to evolve is now.

Read More

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