Global Brewer
Trax Retail Execution provided a global brewer with answers to its core KPI questions
Trax helped increased revenues for the brand by 8-16%. Globally, this beer manufacturer owns more than 500 beer brands and has about 200,000 employees in more than 50 countries. They are the world’s largest brewer and one of the largest FMCG companies in the world.
8-16%
Average revenue increase
4.3k
Store visits per month
221 SKUs & 22 sub-brands
Covered
The Challenge
The client was struggling with the same questions that challenge most CPGs. Are our core SKU’s on the shelf? Is our brand positioned well in the stores? Is the correct promotional material present and visible? Are our retailers complying with our contracts? Why are these stores not performing? What are these stores doing to consistently out-perform the rest?
They were looking to answer these and other KPI questions in their modern trade outlets, and increase sales across the region without creating additional work for their sales reps.
The Results
The client’s sales reps visited 4,300 stores (super and hypermarkets, premium stores and wholesalers). The sales reps use the Trax mobile app to capture shelf images for 221 SKUs across 22 different brands. The images are uploaded to the Trax cloud for recognition and analysis, and within minutes, tasks requiring corrections, assortment, and compliance issues are delivered back to the sale rep’s mobile phone.
Aggregate data provides in-depth insights
In addition to store-level actionable tasks delivered in real-time to each sales rep, Trax also combines the data from every store for more detailed analysis. This aggregated data is processed through multiple industry-standard and custom KPI engines. The resulting dashboards and reports are available 24/7 to sales managers and executives throughout the region.
Using the live and historical reports, managers can easily compare the performance of every store. Under-performing stores are identified and researched for areas that need attention. Managers also study their over-performing stores to identify cost-savings and revenue-increasing ideas which they then replicate to other stores in the region.
The Bottom Line
Stores audited using Trax Retail Execution experienced an 8-16% increase in revenue.
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