Consumer goods companies are being forced to rethink their in-store merchandising and execution priorities in the face of global supply chain disruptions, field labor shortages, changing channel dynamics, alongside significant shifts in consumer behavior.
We spoke to leading professionals in the CPG industry to understand how these brands are fighting back. In our whitepaper, “Navigating the pandemic: The new imperative at shelf for consumer goods companies” we explore:
- Store reality from a shopper’s perspective
- Forces impacting merchandising and sales execution
- The Big Fight Back: How CPGs are responding
- How Trax can help
Set up for success in your post-pandemic recovery process and download the whitepaper today.