Trax is disrupting merchandising

Do you know the state of your product on the shelf at any given moment? Trax is solving this challenge with Signal-Based Merchandising, which offers a continuous approach to assessing store level execution by gaining access to millions of nationwide, in-store signals and fixing any out-of-stock issues at speed — so you sell more product and only deploy merchandising resources when needed, without waiting for dedicated routes.

Signal-Based Merchandising

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The problem

Lack of Insight Into Shelf Conditions

The current state of merchandising doesn’t tell brands the state of their product on the shelf. If a product is out of stock, waiting until the next merchandising trip results in lost sales and little insight into the root cause.

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The solution

Real-time merchandising optimization

Signal-Based Merchandising uses an engaged network of millions of shoppers to monitor your selected SKUs on the shelves. Gain a real-time, granular view of your products so you can quickly and accurately identify store issues and deploy flexible merchandising staff to take corrective action where they matter most.

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The impact

Reduce merchandising costs and correct out-of-stocks

Signal-Based Merchandising allows you to be more flexible and strategic about when and where you deploy merchandising teams, while also identifying opportunities to optimize sales at stores that have the potential to move more product. You’re spending fewer dollars, and the dollars you do spend are working harder for you.

How it works

Signal-Based Merchandising enables brands to collect actionable, real-time data at scale and at lower cost than traditional methods.

The product uses engaged shoppers to generate insights on your SKUs on the shelves.

Gain a precise understanding of where and when out-of-stock issues occur, and then deploy merchandising staff to profitably correct issues based on configurations that suit high and low-traffic locations.

Within hours of gaining access to Trax’s Signal-Based Merchandising product, you know exactly where to spend your smartest merchandising dollar.

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Move from reactive merchandising to strategic merchandising with our data-driven approach

Determine the best merchandising strategy for selected stores to maximize ROI

Signal-Based Merchandising helps you identify stores with the highest potential for incremental sales, as well as the most recurring out-of-stock issues, then deploy resources strategically to ensure the best possible ROI. 

Using data collected by shoppers, our AI flags issues based on your unique parameters. We then deploy merchandising support when a problem arises to correct it within hours.

Target key stores or key seasonal sales periods

The key to maximizing sales is to have your product on the shelf when it’s in-demand, or during a high-traffic period for your category. However, the traditional, fixed approach to merchandising is not flexible enough to identify problems in real-time. If your product is not on-shelf at the right place and time, there’s no way to fix it — you simply won’t sell as much product.

Signal-Based Merchandising gives you unprecedented visual access to your products on shelves through the eyes of the shopper. If they see a problem, you are alerted to the problem — and Signal-Based Merchandising allows you to see it immediately in your custom dashboard.

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Focus on stores with shelf or out-of-stock issues and fix it with Trax's footprint of thousands of retail stores and merchandisers nationwide

Understand the scope of your out-of-stock problem — and correct the root causes

Signal-Based Merchandising allows you to quantify how much out-of-stocks affect your sales and correct the underlying causes leading to them. You can identify persistent issues in stores that are under-performing and act quickly to stabilize your products on the shelf — deploying resources only to the stores with a significant ROI and potential to increase incremental sales.

Configurable coverage that’s tailored to your needs

Signal-Based Merchandising offers unparalleled visibility into what shoppers see on the shelves in real-time across local, regional, and national stores. If it’s in Trax Retail’s footprint, you can see your product on the shelf so you know you’re in-stock during the time periods that matter most.

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Maximize the ROI of your merchandising strategy by only deploying visits based on pre-determined and adaptable parameters

Data you can trust, with field force flexibility

Signal-Based Merchandising provides a real-time view of your SKUs on the shelf. This data can be accessed in your customized dashboard, allowing you to deploy your own merchandising team or Trax FlexForce  to correct the issue. You have the ultimate flexibility in identifying and addressing out-of-stocks.

Why Signal-Based Merchandising?

Trax Retail’s Signal-Based Merchandising lets you understand shelf conditions, empowering you to know where and when you need to deploy your team in-store for the best ROI on merchandising costs.

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Operational Efficiency

Align your merchandising strategy with customer behavior and be strategic instead of reactive with your operations. Gain insight into which SKUs will be most impactful to your bottom line and work with sales to drive revenue.

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Cost-saving and sales-boosting

Eliminate unnecessary merchandising visits without overlooking stores that need support. Save on costs, or re-invest for a bigger ROI.

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Start today, see results tomorrow

Activate Signal-Based Merchandising and start seeing valuable, SKU-specific data in 24 hours or less.

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Brian Felter
  • Sr. Sales Leader
  • BlueTriton Brands

With rapid insights, we made quick decisions during peak season, ensuring products where customers need them. Reviewing sales, in-stock levels, and ROI metrics enhanced our merchandising strategy, driving sales and meeting demand.

See all of our customer stories

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