BOSTON, MA – February 27, 2024 – Trax, the computer vision company digitizing the physical world of retail, has announced the launch of its Signal-Based Merchandising (SBM) solution, which provides brands with real-time visibility down to the stock keeping unit (SKU) level. SBM engages a network of shoppers already in the store to gather real-time data points – which Trax calls signals – so brands can make quick and cost-effective decisions about their store-level execution.
“The fundamental principles of merchandising are broken. Brands don’t have visibility into what is happening in store aisles, which results in inefficiencies and lost sales. Consumer habits ebb and flow, and brands need real-time visibility into store and shelf conditions to take corrective action within hours, not weeks,” said David Gottlieb, Chief Revenue Officer at Trax Retail. “We’re on a mission to disrupt how the industry thinks about and utilizes retail execution and are confident that our SBM solution will be transformative for the industry.”
Trax’s Signal-Based Merchandising solution is a continuous, signal-driven approach to maximizing return on investment through SKU collection in critical locations with the highest returns. For maximum impact, Trax directs its flexible merchandising workforce – known as the Flexforce – to these key stores on a recurring cadence, or expands the store or SKU list.
How Signal-Based Merchandising Works:
- Signal Generation: Once a CPG manufacturer identifies its priority and retailers, Trax deploys its network to collect data that shows out-of-stocks and the average duration of the issue. It then delivers insights reports in real time.
- Store Selection: Based on the data and additional proprietary insights, Trax is able to highlight high impact stores, allowing brands to improve ROI by only deploying in critical retail locations.
- Shelf Correction: Empowered with the insights garnered from these high impact stores, Trax deploys the Flexforce in near real-time. The Flexforce evaluates the data, confirms insights and starts to take action, working with store managers, adjusting inventory, pulling product from the backroom, and updating shelf tags to ensure accuracy.
- Sales Increase: Brands and retailers receive continued store-level reporting and Flexforce activation as needed, as well as an “end of program” ROI analysis.
“With such rapid insight into on-shelf availability of our power SKUs, we were able to make quick decisions during a peak seasonal period in our category, ensuring our products were available where our customers needed them to be,” said Brian Felter, Sr. Sales Leader with BlueTriton Brands. “Our ability to review sales data, in-stock levels, and measurable ROI metrics in the dashboard allowed us to execute our merchandising strategy and ultimately direct resources to the right place, at the right time to drive fixes (and sales!). This program has definitely elevated our in-store execution and enhanced our ability to meet customer demand.”
Along with BlueTriton Brands, Signal-Based Merchandising was successfully tested in beta with partners like Trü Frü (owned by Mars), DUDE Wipes and more.
“We couldn’t be more thrilled to partner with Trax to ensure DUDE Wipes stays in stock as we continue to disrupt the toilet paper aisle,” said DUDE Wipes Chief Financial Officer, Jeff Klimkowski.
Consumer goods manufacturers and retailers around the world leverage Trax’s in-store execution, store monitoring and retail analytics solutions to better manage on-shelf availability and optimize merchandising. These solutions are powered by proprietary fine-grained image recognition and machine learning algorithms that turn photos of retail shelves into granular, actionable shelf and store-level insights.
SBM is now available for brands across the United States. For more information, please visit https://traxretail.com/solutions/signal-based-merchandising-sbm/
###
About Trax
Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand and improve what is happening on the shelf, in every store, all the time so they can focus on what they do best – delighting shoppers.
Many of the world’s top CPG companies, emerging brands, and retail leaders use Trax’s shelf monitoring, analytics, merchandising, activation, and shopper engagement solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale.
As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of artificial intelligence-powered solutions, autonomous data collection methods, and on-demand merchandising capabilities. Trax is a global company with hubs in the United States, Singapore, Budapest, and Israel. To learn more about Trax visit www.traxretail.com.
Contact
Trax Press
Trax@thekeypr.com
