Shelf Pulse* by Trax and Nielsen is market measurement with a difference. Using shelf quality metrics and product sales, we provide a comprehensive and dynamic view of your category performance in all store panels. Leverage a single platform to elevate your shelf understanding.
*currently available in the US only
Our global retail audit panel captures shelf images across markets and retail channels.
Images are analyzed in the Trax cloud with our advanced Computer Vision algorithms.
Monthly online market intelligence reports are available to CPG clients
With interactive visualizations and configurable dashboards, Shelf Pulse by Trax and Nielsen provides the answers for any shelf data scenario in your enterprise.
Identify category leaders and laggards with views on availability, shelf share, unique SKU volume across regions and store types
Interact with facings and linear space data to see a complete category view, starting from manufacturers down to individual brands and unique SKUs
Compare your market share with competitors, and identify best-selling products by viewing average sales per facing at item-level.
Get important insights on price-pack architecture of market players, and make timely changes to your merchandising mix to drive growth and profitability
See who is competing in the same price pack range as you, spot cannibalization risks and rationalize your portfolio based on solid data
See a product’s average price over time in different stores, understand competitor trends and drill down to validate price alignment with captured shelf images
Track and analyse product location and in-store marketing execution to understand how brands are stimulating shopper action at the shelf.
Track how much secondary selling space your brand occupies, and see the distribution of POS materials across retailers
Get a normalized view of your product’s location on the shelf, and use this data to inform retailer negotiations
Leverage holistic campaign intelligence across store formats and retailers, and optimize your marketing mix for improved promotion responsiveness.
Identify how top brands are promoting their products in stores: Price deals, secondary displays and POS materials
Investigate each brand’s promotional activity, and get details on when a campaign started, how long it has been active and more.
Break new ground with the ability to uncover SKU level insights in just a few clicks, and put powerful market knowledge in the hands of decision makers.
Get the flexibility to select and benchmark up to 4 products along any number of KPI dimensions, and visualize strengths and weaknesses, opportunities and risks of each.
See performance data on a map, and identify critical geographical trends. E.g. SKU A has the highest shelf share in the north of the country, while SKU B dominates in the south.