Category: Press Release

Trax and Storecheck join forces to provide CPGs in Mexico with comprehensive, store-level data

Trax and Storecheck announced a partnership to provide Consumer Packaged Goods companies (CPGs) in Mexico with enhanced product and category shelf data across the traditional trade channel.

Trax Secures $640 Million Funding Round Led by SoftBank Vision Fund 2 and BlackRock to Transform Retail Through Digital Technologies

Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2[1] and technology-focused funds managed by existing investor BlackRock, Inc. This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV.

Trax and Roamler partner to launch crowd-based store auditing service for CPG companies in Europe

Trax and Roamler announce a new partnership to provide consumer packaged goods (CPG) companies in Europe with a store auditing service that combines the power of computer vision and the gig economy.

Trax Announces Key Organizational Changes as a Part of its 2025 Growth Plan

Trax Announces Key Organizational Changes as a Part of its 2025 Growth Plan

Trax and Blue Yonder Partner to Launch Dynamic Workforce Management Solution for Retailers and Fulfillment Centers

Integrated solution by Trax and Blue Yonder combats workforce challenges and increases productivity with an artificial intelligence (AI)-driven, on-demand, trained retail workforce

Trax Launches Retail Watch in China to Enable Grocery Retailers to Raise Product Availability and Store Execution Standards

Trax, a leading global provider of computer vision solutions and analytics for retail, has officially launched its Retail Watch store monitoring and intelligence solution in China.

Trax Launches Retail Watch in Americas to Help Grocery Retailers Automate In-Store Data Collection and Optimize Operations

Trax launches Retail Watch in the Americas, using computer vision-powered store monitoring and intelligence to help grocery retailers automate in-store data collection and optimize operations.

Deloitte Digital and Trax Team Up to Revolutionize Grocery Retail in Spain

Deloitte Digital and Trax announce an alliance to make large-scale implementation and integration of Trax’s Retail Watch shelf monitoring solution available to Deloitte’s grocery retail customer base in Spain.

Trax Pioneers Artificial Intelligence-Driven Dynamic Merchandising to Help CPG Brands and Retailers Keep Products on Shelves

Auchan Retail accelerates digital transformation with Trax’s autonomous shelf monitoring solutions in Portugal

Trax provides Auchan Retail, one of Europe’s largest retailers with a suite of autonomous shelf monitoring solutions, including robots, across its entire grocery retail network of 34 supermarkets and hypermarkets in Portugal.