New Solution Casts Computer Vision on Store Shelves

Nielsen and Trax, a leading provider of computer vision solutions for retail, have announced a new technology aimed at enhancing the way U.S. manufacturers and retailers use computer vision to keep track of products. Teaming up with marketing service provider Acosta, the firms said the Trax-Nielsen Shelf Intelligence Suite enables consumer packaged goods manufacturers to anticipate the impact of shelf conditions on sales.

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