A key element of retail execution is the in-store visit that CPG field sales representatives make at each retail location. Considering the volume of in-store products being moved and data being collected, visibility into what is happening in-store is critical.
But even the most successful brands face challenges in-store like:
• Implementing a unified way of measuring and reporting on in-store execution
• Finding image recognition solutions that will adapt to their processes and operations
• Securing image recognition vendors that will provide data and actionable insights back to the brand
This whitepaper dives into how to get the most value out of your field force by empowering reps and managers alike with the tech they need to make the greatest impact in-store and at shelf.