Shelf Pulse by Trax and Nielsen
Gain a unified vision of performance by merging shelf intelligence and EPOS data over time. An extensive range of analytics helps you spot trends, identify new competitors, and drive growth across your categories.
Separating signal from noise
The brick-and-mortar shop is highly dynamic, making it difficult to understand how real-world, real-time store conditions are affecting sales.
Mapping the category landscape
Shelf Pulse by Trax and Nielsen maps image-driven retail execution data with sales in your most important markets and banners.
Your strategic advantage
With a single source of objective category insights, you can analyze SKU productivity, track competitor trends, and devise tactics for winning the shelf.
How it works
Interactive dashboards assess your fair share of shelf, provide dynamic views of category performance, and identify opportunities for growth.
The competitive edge
As the shelf becomes more crowded, it’s more crucial that you outpace rivals. Identify category leaders and laggards in terms of availability, shelf share, and unique SKU distribution across regions and store types.
Take the pulse of performance
Is a competitor’s share growing? Which new products have legs? See your share of shelf and market share, spot new entrant trends, and see the direction your category is heading over upcoming months. Then, prepare a strategic response.
Proactive reset planning
Get ahead of the next category reset and become your retailers’ trusted advisor by creating data-led recommendations for profitable planograms.
Turbocharge category sales
How did the last reset affect your share of shelf? Would some SKUs have earned more in different shelf positions? Which products are underspaced or overspaced? Discover a world of data to perfectly plan the next reset and be the data hero your customer trusts.
Create common ground
Find out which stores are the best (and worst) at complying with planograms during category resets. Unbiased metrics provide an impartial platform for planning how to best avoid errors in the future.
Why Shelf Pulse by Trax and Nielsen?
POS and shelf data tell two different stories about how your products are performing. When analyzed together, they provide a roadmap for growth in a fiercely competitive retail environment.
With expertise from Nielsen and enhanced data-collection methods from Trax, you gain representative sampling from the stores that matter most.
Review and prepare
Evaluate the impact of previous resets to ideally position your products and categories for the next one.
Analytics tailored to you
We’ll slice and dice the data to match your KPIs and business needs, providing useful insights and shelf photos for all your departments.
- Channels and National Accounts
Since beginning the Trax partnership, own-brand execution has continued every quarter and is also reflected in a growth of sales on display in our Nielsen channels.
- Team Lead Dog MM Category Insights, Pet Nutrition North America
- Mars Petcare
Really truly understanding what happened at retail and having impactful conversation with our retailers to drive our goals and our principles at shelf to grow their category is a really helpful tool and we get this all from Trax and Nielsen collaboration.