Winning the online grocery race: How retailers can delight customers and stay profitable – Trax

Winning the online grocery race: How retailers can delight customers and stay profitable

Winning the online grocery race: How retailers can delight customers and stay profitable

COVID-19 has significantly changed shopper behavior. By current projections, online grocery sales will hit 21.5% of the estimated annual total of US grocery sales of $1,164 billion in 2025.

Retailers who were experimenting with online sales in the pre-COVID era had to scale by any means possible to meet growing demand. Often, these means were neither profitable for retailers nor satisfactory for customers. But there are now solutions for both these problems.

This whitepaper, containing research commissioned by Trax in partnership with Google Cloud Platform, explains how grocers can better fulfill orders and meet their customers’ expectations with the right technology. Download it to:

  • Find out how to solve the profitability challenge
  • Find out how to win customer satisfaction
  • What dissatisfactions arise due to product unavailability
  • Why product substitution may not be the best alternative
  • How the Trax and Google Cloud Platform partnership solves online grocery fulfillment challenges

Download Whitepaper

Trax is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you:

By checking this box, I confirm that I would like to receive communications and information regarding products, services and events from Trax. I understand that I may withdraw my consent at any time. 

For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy

Back to top