With 66% of retail promotions in the stores not yielding a positive return on investment, brands need to take greater control over the process and proactively improve every aspect of in-store merchandising.
Trax Retail Snapshot provides a rapid, cost-effective way to capture in-store reality, delivering unprecedented visibility and insights into merchandising execution performance, all from a shopper perspective.
What you can do with Trax Retail Snapshot:
- Achieve greater speed to market: Trax’s mobile workforce visits thousands of stores across a range of retail channels daily and can quantify stores as the shopper sees it within 24-48 hours of starting a promotion or launching a new product.
- See what shoppers see in-store: Leverage objective, complete and traceable data with visual proofs of execution at store-level, delivered in real-time to understand which stores are off-strategy.
- Optimize trade spend through execution insight: Discover the ‘why’ behind promotion performance and make investment decisions based on a foundational understanding of impact
Leverage store-level survey responses and photos to answer burning questions about your promotions and product launches: