Shelf Pulse by Trax and Nielsen
Shelf Pulse is a digitized measurement tool that FMCG companies can use to help understand in-store shelf conditions – both for their brands and competitors. Get cutting-edge powerful visualization of granular store conditions to sales.
Find answers to key questions:
- Category Landscape – Who is leading/lagging in the category? What is their availability, shelf share, unique SKU volume across regions and store types?
- Price and Pack – How do my prices and package designs affect the merchandising mix?
- Product Positioning – Which brands and product locations influence shoppers to buy at the shelf?
- SKUvestigate – How are my SKUs performing?