Jargon Busted: 60 commonly used ‘merchandising’ terms every emerging brand founder should know

Mystery Shopping? Phantom Inventory? Sidekick? Are you trying to get your products on shelves or starring in a psychological thriller? If dealing with confounding merchandising terminology has you scratching your head, you’ve come to the right place.

Our handy little glossary de-mystifies the most common merchandising jargon so you can take the suspense off the shelf!