Unilever India’s Perfect Store program aims to translate shopper-centric guidelines into scalable and repeatable execution guidelines. Their product consultants are tasked with ensuring that all SKU are presented in the best way possible- in all stores, at all times. The program consists of a process that drives sharper definitions and stronger executions. This process includes;
- Establishing guidelines and set targets
- Aligning on joint business plans and implementing in-store
- Monitoring results and driving improvements
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