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Fall Innovation Summit 2020: Unilever India

Unilever India’s Perfect Store program aims to translate shopper-centric guidelines into scalable and repeatable execution guidelines. Their product consultants are tasked with ensuring that all SKU are presented in the best way possible- in all stores, at all times. The program consists of a process that drives sharper definitions and stronger executions. This process includes;

  1. Establishing guidelines and set targets
  2. Aligning on joint business plans and implementing in-store
  3. Monitoring results and driving improvements

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