Snack brands are facing a crisis in-store as rising costs, increased competition, and the impacts of inflation cause consumers to shop in unpredictable ways. From traditional channels to convenience, the influence of these growing challenges are causing CPG companies to lose revenue and share of shelf at an alarming rate.To capture sales and consumer loyalty, brands need to develop new and innovative approaches that will reduce costs, boost profitability, and help fight growing labor shortages. In this whitepaper, we dive into the steps Snack CPGs can take to remain agile in-store including:
- Reducing OOS and improving OSA
- Developing accurate shelf insights to drive down costs
- Attracting and maintaining sales in the impulse category
- How to optimize your merchandising strategies and leverage the growing gig-economy
This whitepaper discusses how Trax Dynamic Merchandising powered by FlexForce and Trax Snapshot can help CPGs remain competitive in demanding snack category.