2020 Shelf Pulse Fair Share Report- Petcare Category

Did you know that between Q4 2018 & Q4 2019 the average pet food facings increased 35.99% for the Value channel, while decreasing 4.92% and 5.58% respectively in grocery and mass?

The  2020 Shelf Pulse Fair Share Pet Report includes data for all manufactures and brands, across all US channels and every state.

Get unparalleled shelf visibility for your products and understand how performance differs by state. Compare brand performance by channel or state and support shelf recommendations to retailers with facts based on data.

The report provides you with the performance of every manufacturer and brand in the category, between Q4 2018 & Q4 2019,  for the following KPIs;

  • Average number of facings
  • SOS (Share of shelf facings)
  • Space to Sales Index
  • SKU productivity
  • Share of SKUs

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