Trax Image Recognition has been mentioned as a sample vendor in the Gartner "Hype Cycle for Consumer Goods 2014” report. Trax was named in the Intelligent Image Interpretation category.
As defined by Gartner: “Intelligent image interpretation is a technology that transforms digital images of merchandised product displays and planograms, captured by a standard digital camera or smartphone in-store, into usable information and analytics.
Pictorial views of the shelf displays and a series of analytics and statistical information can be produced to understand shelf conditions, and to drive merchandising actions that can lead to increased revenue and consumer satisfaction.” 
According to Gartner, “Consumer goods manufacturers looking for a quick and easy way to check in-store conditions should consider how capturing digital images could lead to significantly greater compliance monitoring and richer insights that can inform their assortment planning and customer-specific shopper marketing programs.”
“Trax is dedicated to continuing to lead this sector in providing the fastest, most accurate and most actionable information to brands and retailers,” added Trax Image Recognition CEO Joel Bar-El. “We pride ourselves on staying ahead of the industry and providing tools that simplify and streamline the planning process so that our customers can literally see the benefits, and achieve their business and sales goals.”
 Gartner, “Hype Cycle for Consumer Goods, 2014” Dale Hagemeyer et al, 21 July 2014