News Article

Trax is a sponsor at POI Brussels

Stitched Panorama

Brussels, Belgium | May 10-11: Trax was a gold sponsor and speaker at POI Brussels. This was our 3rd time speaking at POI, a reputed forum in Europe and the U.S for consumer goods companies to learn the best practices in trade promotion optimization and retail execution.

Pavel Popkov, Red Manager Russia, Coca-Cola Hellenic (Trax customer speaker) co-presented with us and explained the universal challenges brands face and how together with Trax, drove effective outcomes for their business.

Our session titled, “Discovering Category Opportunities at Store Level via Image Recognition Technology” engaged our attendees from various CPG and retail functions for an interactive Q&A session.

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