Trax Partners with Symphony EYC to deliver iCapture

Powered by Trax's leading image recognition technology, Symphony EYC's iCapture generates actionable real-time mobile reports in-store as well as comprehensive web reports in the cloud. Effective at identifying out-of-stocks and brand share of shelf, iCapture also provides HQ management with compliance metrics so that resources can be deployed against specific stores or retailer accounts that deliver the best return on investment.

iCapture is part of Symphony EYC's G.O.L.D. assortment and space solution suite, which also includes iAssort (hyper-localized space aware assortment) and iCluster (customer relevant store cluster optimization), and works on any device, anywhere and at any time. With iCapture, retailers and manufacturers:

- Gain True View of Store Conditions via real-time actionable insights that provide more control over the in-store shelf condition while gaining competitive intelligence for uncovering new revenue opportunities;
- Accurately Execute Planograms into stores by enabling store staff to visualize the planned assortments and placement of items on the shelf;
- Monitor Compliance, Improve Productivity by replacing manual auditing methods and reducing in-store auditing time up to 60%, which frees up field representatives and store employees to optimize against an execution strategy and address issues at the shelf.

"iCapture enables retailers and manufacturers to address the challenge of effective retail execution and monitoring," said Matt Robinson, Market Development Director, Symphony EYC G.O.L.D. Solutions. "As part of our next-generation space and assortment management solutions, iCapture offers our customers the ability to dramatically improve the implementation and execution of assortments and to rapidly address issues at the shelf in real-time."

Founded by the 2012 merger of Aldata and EYC, Symphony EYC is a strategic partner to some of the world's largest retail and consumer brands, national wholesale and distribution organizations and regional store chains. The new organization serves over 1000 clients, and operates in over 25,000 stores across the world.

About Trax Image Recognition
Trax is a software as a service (SaaS) company that provides leading image recognition technology and market data services to tier one manufacturers. The company enables tighter execution controls in-store and the ability to leverage competitive insights to unlock revenue opportunities at all points of sale. Trax does this using iOS, Android and Windows smartphones and tablets to gain actionable retail analytics in real-time.
With over 175 clients, in 52 countries, Trax is the market leader in the retail image recognition industry, serving top brands such as Coca-Cola, AB InBev, Nestle, Henkel, PepsiCo, and many more.
Trax is headquartered in Singapore with offices spread across Asia Pacific, Europe, Middle East, North America and South America.

About Symphony EYC
Symphony EYC (SEYC) is a strategic partner to more than 1,000 retailers, manufacturers and wholesalers worldwide, offering sophisticated customer analysis services and the industry-leading G.O.L.D unified software platform. The breadth of SEYC solutions and services optimize profitability by delivering highly targeted product assortments across all channels supported by reliable and responsive retail operations and supply chain execution. SEYC customers include 15 of the world’s 30 largest retailers, thousands of retail brands, and hundreds of national and regional chains. More at and follow us on twitter @SymphonyEYC.

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