The mobile application, which combines Spring's mobileRetail with Trax Image Recognition's proprietary technology, will offer enhanced shelf monitoring and in-store insights for CPG manufacturers.
Spring's mobileRetail in-store merchandising application provides offline visit planning, audit survey management and collateral sharing capabilities. As a result of this partnership, field merchandising representatives will now have the ability to use Trax's image recognition technology to perform shelf monitoring and analysis as part of their store visits by simply snapping a photo or taking a video of an entire shelf layout. Representatives will receive data about shelf compliance within minutes on their mobile device; significantly reducing the amount of time spent performing their work in the stores.
"This partnership enables Spring to offer our customers a whole new level of productivity and efficiency for field merchandising representatives," said Conor Keane, CEO of Spring Mobile Solutions. "Companies can leverage Spring's leadership in cloud-based enterprise-grade retail execution applications and Trax's ground-breaking image recognition capabilities. This will enable them to more than double productivity in the field and improve visibility and insight into what's happening in the stores. The two offerings are extremely complementary, which makes this partnership a perfect fit."
"We are extremely proud to be working with Spring, a leader in the enterprise mobility space," said Joel Bar-El, CEO of Trax Image Recognition. "This partnership will quickly provide a competitive advantage for manufacturers globally. Trax's image recognition technology was built to serve the unique demands of the retail industry and we look forward to working with Spring to deliver rich competitive insights and drive revenue opportunities for all customers."
Spring's mobileRetail application is part of its consumer goods go-to-market optimization suite of applications, which offer capabilities for the supply chain, including sales, delivery (DSD), and distribution. Other products include mobileSales, mobileDelivery, mobileCollateral and distributorInsight. With mobileRetail, CPG manufacturers can:
- Improve customer relationships with visibility into store performance metrics while on the ground for more effective customer conversations
- Increase promotion compliance with near real-time merchandising compliance information that enables sales reps to be proactive and consultative
- Improve customer visit efficiency by automating merchandising activities
- Improve management visibility and insight into store performance with accurate, near real-time data from the field
Trax's patented image recognition technology provides accurate and granular information about in-store retail execution in real-time. Sales representatives simply use a smartphone to take photos of relevant store shelves and Trax's retail specific algorithms analyse and report on share of shelf, shelf standards, planogram compliance, pricing, promotional materials and more; within minutes actionable reports are available to use in-store.