News Article

Trax Innovation Day comes to Dusseldorf, Germany

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Dusseldorf, Germany| September 22: Following the resounding success at London, Trax hosted its 3rd Innovation Day in the EMEA region, gathering CPG & Retail experts in the German markets. The half-day event focused on the most pressing issues in the CPG and Retail industry and how image recognition technology can rectify them.

The agenda was geared specifically towards computer vision, deep learning and how our customer Henkel gained an uplift leveraging Trax. Case studies shared by Henkel offered an opportunity to learn more about the cutting-edge topics and latest inventions such as Trax Smart Cooler and Retail Compass.

A Q&A and networking session followed allowing all delegates to take away learnings back to their companies and understand what image recognition has to offer for the CPG  and retail industry.

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