News Article

Trax in the Grocer, UK

Trax has been featured in The Grocer, a leading UK-based magazine targeted at the FMCG industry.

In his opinion piece “Image Recognition Technology: Seeing the Future of Big Data“, Neil Gowing, Trax Managing Director EMEA shares his thoughts about the future of big data and why image recognition is a game-changer in the retail industry.

Below is an excerpt from the article:

“Image recognition is a game-changer, enabling suppliers and retailers to understand the marketplace in real-time and see what their customers see at all points of sale. They can now instantly process images captured in-store by audit agents. And image recognition can track more than 50 different measurements…

Sales reps are using these real-time insights to identify opportunities for upselling, cross-selling and providing range extensions. With FMCG companies increasingly looking to expand across emerging markets where there are smaller stores, fewer regimented store shelves and different competitors, automation of store audits has become a necessity.”

The Grocer is the UK’s market leading, only paid-for online service and weekly magazine covering the FMCG industry. It’s customers range from directors of MNC’s to independent retailers, wholesalers and suppliers, as well as growers, food processors, manufacturers, key opinion formers and the national media.

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