Trax Image Recognition to Partner with Coheris and Deliver Enhanced Merchandising to the Retail Industry

Trax's image recognition technology will be integrated into the Coheris CRM Merch to help merchandising stakeholders with the negotiation and decision making process. Trax further enables Coheris to enhance its merchandising solution with the capability to provide on-shelf product recognition.

This technology partnership allows the two industry leading companies to collaboratively offer a more powerful and comprehensive solution by further reducing the in-store auditing time spent by sales reps and category managers.

The integration of Trax's image recognition solution will help Coheris CRM Merch users identify on-shelf products faster, as opposed to manually checking the product mix or scanning bar codes. With this technology at their fingertips, sales reps can capture products on-shelf and receive actionable insights and planograms in real time. The solution provides the following benefits:

  • - Identification of the product mix and positioning
  • - Analysis of in-store situations and detection of performance gaps
  • - Faster assessments and bespoke recommendations for the point of sale
  • - Monitor negotiated in-store execution agreements


"We are delighted to partner with Coheris to offer our services to the market," said Joel Bar-El, CEO of Trax Image Recognition. "Trax offers superior image recognition technology that significantly reduces in-store auditing time and provides transparent and accurate results. As an integrated component of Coheris CRM Merch, we are confident in enhancing our customers' overall user experience and improving their commercial results."

Coheris Chairman & CEO, Nathalie Rouvet Lazare added: "Our respective technologies are perfectly suited to the needs of Coheris CRM Merch customers, enabling them to significantly save time and increase efficiency. The integration of the Trax image recognition module into our solution addresses the growing interest of retail stakeholders for a comprehensive merchandising solution including image recognition technologies. This partnership further enhances our position in the market and reflects our strategy to implement an ecosystem designed to promote development and innovation."

About Trax Image Recognition
Trax Image Recognition is the world leader in image recognition for retail. The company enables tighter execution controls in-store and the ability to leverage competitive insights to unlock revenue at all points of sale. Trax does this using using iOS, Android and Windows smartphones and tablets to gain actionable retail analytics in real-time.

With over 40 clients, in 30 countries, top brands such as Coca-Cola, AB InBev, Nestle, Henkel, PepsiCo and many more, leverage Trax globally to manage their in-store execution and increase revenues at the shelf. Trax is headquartered in Singapore with offices across Asia Pacific, Europe, Middle East, North America and South America. To learn more about Trax, please visit

About Coheris
As a CRM and analytics solution provider, Coheris places its actionable knowledge at the heart of its business practices and strategies. From small and medium sized businesses to multinationals, over 1000 businesses and communities in more than 80 countries have already put their trust in Coheris. In addition to its own experts, Coheris benefits from an extensive network of integration and consulting partners to offer operational, analytical and predictive solutions designed to enhance client performance. For more information about Coheris, visit

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