News Article

Trax Image Recognition Receives Its Largest Cash Investment of US$15 Million To Date

Trax will use the fourth round of investment, which is its largest to date, to expand its global operations with a focus on developing its market share in the US and Europe. In addition, the new funds will also allow the company to launch new products and services enabling it to meet the growing requirements of its global manufacturing and retail customers. The new offerings, available in 2015, will be initiatives in market research and the consumer space. The investment will also help Trax secure a leading position in the crowdsourcing market by forming partnerships in this sector.

Mr. Joel Bar-El, Trax CEO, stated, “Trax is committed to constant innovation so we can always meet our customers’ needs and provide tailored offerings for the ever-changing retail industry. This round of funding will allow us to continue providing our manufacturing and retail customers with services that will ultimately allow them to make better decisions, thus helping improve sales and increase market share.”

“It will also support our growth in geographic markets such as the US and Europe and our desire to form partnerships with companies that complement our technologies. This will ensure both new and existing customers can access the best and most accurate technology in the industry at cost-effective prices.”

Related posts

ARTICLE
by Fei Fei Ho

Automated shops: Image recognition knows when shelves are empty

Supermarket shelves can use image recognition cameras to scan the amount of stock on the shelves and alert staff…

Read more
ARTICLE
by Manu Krishna

Intage and Trax join forces to drive digital transformation of Japan’s retail industry with breakthrough in-store execution solution for CPG manufacturers

Intage Inc. and Trax announce an alliance to drive the digital transformation of Japan’s retail industry, starting with the rollout of a holistic in-store execution solution to help CPG manufacturers improve their return on investment on trade and merchandising activations in store.

Read more