SINGAPORE and SYDNEY, June 9, 2020 – Trax, a leading provider of computer vision solutions and analytics for retail, and Snooper, a crowdsourcing platform collecting in-store data and shopper insights through shopper communities, today announced an alliance to provide brands in Australia and New Zealand with a new store auditing solution combining the powers of image recognition and crowdsourcing.
Through this partnership, consumer packaged goods (CPG) brands can leverage the combination of Snooper’s on-demand, crowd-based workforce of over 75,000 shoppers acting as an extension of their traditional field team and Trax’s industry-leading computer vision platform to collect and analyse real-time data of retail execution in-store. Trax and Snooper are putting the power of artificial intelligence into the hands of shoppers, giving CPG brands a more cost effective, flexible and efficient method of managing the work of a traditional, costly salesforce.
Retailers and consumer goods manufacturers around the world leverage Trax’s in-store execution and retail analytics solutions to better manage on-shelf availability and optimise merchandising. These solutions are powered by proprietary fine-grained image recognition algorithms that convert photos of retail shelves into granular, actionable shelf and store-level insights.
Laurie Wespes, CEO and co-founder at Snooper, said, “We are excited to work with Trax to provide a consumer-centric store auditing solution, combining image recognition and the power of the crowd for better efficiency and enhanced insights across metro and regional areas as well as all retail channels at unprecedented speed and scale.”
Optimising in-store execution amidst COVID-19 and in the new normal
In the context of the COVID-19 pandemic, CPG brands have found it more difficult to gain visibility into store conditions. Trax and Snooper’s alliance will help the industry optimise in-store execution during these unprecedented times. While the partnership goes beyond the current crisis, in the short term, brands will be able to capture photos of the shelf through shoppers’ essential shopping trips to gain real-time data and insights, either in stores beyond their current reach or to supplement disrupted field networks.
Aaron Eccleston, Country Manager, Australia & New Zealand at Trax, said, “Brands can identify performance gaps and take corrective actions in-store where and when it matters for issues such as out of stocks and compliance. This creates better shopper experiences and drives growth, especially in instances where our customers’ own field teams are unable to support their needs.”
Wespes added, “Our shoppers are the heart of our business and many are experiencing financial hardship. By partnering with Trax, we will provide additional opportunities to support our shoppers during this challenging period. At the same time, the safety and wellbeing of our community is a top priority, hence we have implemented measures in line with government restrictions. For instance, our shoppers are now completing missions during essential shopping trips only and need to follow the strict hygiene guidelines explained in our app.”
Trax expands global crowd capabilities in Australia and New Zealand with Snooper alliance
This unique value proposition is a first in the Australia and New Zealand markets but has already delivered proven results globally. Across the industry, the biggest challenge for a field sales organisation is getting actionable execution data, across the greatest number of outlets, with a cost-effective coverage model. To address this market need, Trax has been developing its global crowd network and capabilities, through acquisitions such as Survey.com and Quri in North America and LenzTech in China, and now this collaboration with Snooper in Australia and New Zealand.
Trax is a leading provider of computer vision solutions and analytics for retail. Our computer vision, machine learning, and Internet of Things (IoT) platforms turn everyday shelf images into real-time, actionable insights that our customers leverage to optimize their in-store execution strategy and product availability. Simply put, we digitize the physical world of retail. Many of the world’s top CPG companies and grocery retailers use our in-store execution tools, dynamic merchandising, market measurement, analytics, and shelf monitoring solutions to drive positive shopper experiences and unlock revenue opportunities at all points of sale. We began as pioneers in the retail computer vision space and we continue to lead the industry with innovation and excellence through our development of new advanced technologies and autonomous data collection methods. Trax is headquartered in Singapore with operations in over 80 markets worldwide. To learn more, visit www.traxretail.com.
Snooper is a leading crowdsourcing platform for brands and retailers in Australia and New Zealand: they connect directly to a community of 75,000 shoppers to collect in-store data and shopper insights in real time via the Snooper app in order to make better sales and marketing investments and improve customer experience. CPGs and retailers leverage the Snooper platform to optimize their field model and to build a data-driven ‘Perfect Store’ strategy by gaining insights rapidly and economically on promotion effectiveness, pricing optimization, competitor benchmarking, planogram execution and real time on-shelf availability tracking. Dozens of world-renowned clients have utilized Snooper solution with some of its leading partners including CCA, Pernod Ricard, Mars Wrigley, Beiersdorf, among others. Snooper is available for free on iPhone from the App Store and for Android from Google Play. For more information, please visit www.snooper-app.com.
Director, Corporate Communications, Trax
Note to editors: Photos available on request